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LANDING PAGES – Liquid Barcodes – Marketing technology

LANDING PAGES

LANDING PAGES

Landing Pages – For Retailers 

Liquid Barcodes technology makes it possible to produce landing pages easily using our self-service dashboard. For any content to be distributed by SMS, e-mail or within your app, retailers can choose the starting point for the campaign as a landing page where customers simply type in their mobile number or e-mail address.

If the distribution method is SMS, the content is sent by SMS. If the distribution method is e-mail, the content is sent by e-mail. Retailers that are running an app program can also choose to issue unique content from a landing page directly into the user’s app. If the distribution method is within the app, the content is delivered directly into the app and the retailer can set up a push notification schedule to notify the user.

If app is the distribution method it means that the landing page will fail to distribute the content if the mobile number is unknown (so the app member is not identified). We recommend creating fallback schedules in such case, either to distribute the same content by SMS as a fallback, or to try to recruit to the app using our “survey” feature as in this “smart app recruiting” example.

Illustration of use of landing page (click to try a demo):

From Camera to Landing Page

You can also easily create barcodes that can be placed in-store, on out-of-home ads or printed ads. If you have an iphone and IOS 11, try scanning the barcodes with your camera.

For further illustrations and cases of how to make use of landing pages, you can explore our ideas to go page.

Landing Pages – For Supplier Brands and B2B Partners

Both supplier brands and your B2B partners can make use of self-created landing pages to distribute unique content such as games, surveys and coupons. The coupons can be redeemable with retailers that have POS integration with Liquid Barcodes, or using imported 3rd party codes. Supplier brands and B2B partners can also use our manual redemption methods.