We believe the future of loyalty is engaging.
With points or stamps as your reward currency, add tiers and levels to engage and truly connect with your customers on a more emotional level.
Rewards help you build a strong foundation for your loyalty program. Reward your customer's loyalty with points or stamps – or both. Your loyalty member can earn points per $ spent, by purchasing specific products, by visits, and by behavioral actions you want to encourage, such as referring a friend.
Combine the points system with a tier system, letting your customers work their way up to a premium membership. Achieving a premium membership could, in turn, earn the customer more points, rewards, better terms on stamp cards, or exclusive offers.
Three Cs for a
Earning points and stamps is Clear and easy to understand for your customer. Adding tiers gives Compelling benefits for your best customers and can be Consistently executed in your loyalty program.
Make it Easy to earn and redeem rewards, Engage your customers with tiers, and Empower them to choose their rewards.
Offline 2 Online,
Online 2 Offline:
Points for in-store purchases drive customers to your online app, while redeeming rewards drives them back into the offline store – and so on, in a virtuous circle.
How can Rewards help you connect with your customers?
Build stronger loyalty with engaging points and tier systems.
Easy to earn and redeem points, stamps and rewards.
Points and tiers help identify your most valuable customers.
As the global pandemic takes its toll on Burger King in 2020 and 2021 with sales declining 8.6%, we’re looking at the information emerging about how the “Royal Perks” loyalty program is seen one of their drivers for recovery. José Cil, Chief Executive of its parent company Restaurant Brands International, is positioning the program as […]
Digital, Delivery and Drive Thru have been revealed as the global priorities for the world’s leading global foodservice retailer, McDonald’s. Against the backdrop of the global pandemic, Chief Executive Officer Chris Kempczinski described 2020 as some of “the most challenging, yet inspiring, moments in our long history.” The firm’s financial performance was surprisingly stable, with U.S. comparable sales for […]
How can you build a loyalty programme that truly wows your customers? Convenience retail has unique challenges and demands a unique approach in this digital age. The Convenience Retail Loyalty Playbook has been written to help retailers using our loyalty platform to get the best possible results from their loyalty program. Summarized from Chapter 3 […]
This article discusses the importance of creating customer groups or “segments” so that you can always share your most relevant content with your members. Segmenting your messages and offers leads to better conversion rates. Better conversion rates mean better customer experiences, and better customer experiences means higher lifetime value. So, by using segmentation, you create […]
Just eighteen months after first launching its innovative restaurant Rewards program in March 2019, Chipotle is boasting impressive membership of over fifteen million members, with a million people joining the program in its first week alone! And neither its membership growth nor its business growth are showing any signs of slowing down even amidst the […]
In July 2018, we wrote an article highlighting our favourite learnings from the DD Perks program, the loyalty program operated by the retailer that was known at the time as “Dunkin’ Donuts”. With the company re-brand to simply “Dunkin” apparently complete (the brand has not managed to secure the domain Dunkin.com and is still having […]
Finland is a small Nordic country, famed for its beauty, its architecture, an exceptional education system, and more impressively, for achieving first place on the global list of the world’s happiest countries in recent years. It’s clearly an extraordinary country that deserves to be increasingly recognised for its global contributions. In our view, Finland is punching […]
While coupons and discounts are perhaps the simplest way to drive a short-term traffic boost to your store on a tactical basis, stamp cards are actually the simplest and most popular way to track and reward loyalty on a longer term basis. They have been around in various formats for over one hundred years and […]
It seems incredible to me that its now two years since I first began writing case studies about how the world’s greatest convenience stores drive customer loyalty, with 7-Eleven the brand I’ve actually written about the most, mainly because of the incredible ideas that it continues to deliver in dramatically different global markets, but most […]
An Interview with Richard Yeung, CEO, Convenience Retail Asia Limited This article was first published in Global Convenience Store Focus. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” This famous Charles Darwin quote seems to be the secret […]
Note this article was written in 2018 based on the Starbucks loyalty programme at that time which was revised in 2019, so please check out this article for the latest Starbucks loyalty strategy insights. —————————————————————————————————————————- This article is the first in a series intended to capture the key insights from the world’s best and most relevant […]
Narvesen is a franchise operated convenience retailer with a network of +440 kiosks in Norway. The Narvesen network service 200.000 customer visits a day which means that on average every Norwegian visits Narvesen approximately 16 times a year. Since 1894 Narvesen has been the leading convenience retailer in Norway. Today Narvesen remains the market leader and a refreshing break in […]
k kiosk is a leading convenience retail brand in Switzerland with more than 1000 stores. k kiosk is part of the Valora Group which has a network of +2800 stores across Switzerland, Germany, Austria, Luxembourg, the Netherlands and France. Valora’s kiosk and convenience formats are k kiosk, Press & Books, avec, cigo and ServiceStore DB […]
Pressbyrån is part of Reitan Convenience and is Sweden’s leading convenience retailer with close to 350 stores on high-traffic locations such as at metros, train stations and high-streets. Pressbyrån have chosen Liquid Barcodes´ technology to power their app and physical digital paper coupons. Due to the highly varying margins within convenience, Pressbyrån has opted for a product oriented customer […]
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