We believe the future of loyalty is engaging.
With points or stamps as your reward currency, add tiers and levels to engage and truly connect with your customers on a more emotional level.
Rewards help you build a strong foundation for your loyalty program. Reward your customer's loyalty with points or stamps – or both. Your loyalty member can earn points per $ spent, by purchasing specific products, by visits, and by behavioral actions you want to encourage, such as referring a friend.
Combine the points system with a tier system, letting your customers work their way up to a premium membership. Achieving a premium membership could, in turn, earn the customer more points, rewards, better terms on stamp cards, or exclusive offers.
Three Cs for a
Earning points and stamps is Clear and easy to understand for your customer. Adding tiers gives Compelling benefits for your best customers and can be Consistently executed in your loyalty program.
Make it Easy to earn and redeem rewards, Engage your customers with tiers, and Empower them to choose their rewards.
Offline 2 Online,
Online 2 Offline:
Points for in-store purchases drive customers to your online app, while redeeming rewards drives them back into the offline store – and so on, in a virtuous circle.
How can Rewards help you connect with your customers?
Build stronger loyalty with engaging points and tier systems.
Easy to earn and redeem points, stamps and rewards.
Points and tiers help identify your most valuable customers.
98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]
Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]
With a passion for delighting their customers in simple, fun and engaging ways, Stinker Idaho, has released a compelling app-based gamified loyalty program. With a total of 103 convenience stores across Idaho, Colorado and Wyoming and over eighty years taking care of its customers, Stinker has customer delight at the heart of everything they do. […]
The Danish railway system, known as DSB, is going the distance to reward customers by partnering with convenience retailer 7-Eleven to deliver points towards food and coffee simply for riding the rails. Whether commuting or travelling longer distances, riders who join DSB Plus earn points whenever they travel within Denmark. DSB is an abbreviation for […]
2021 Best New Loyalty Program Stinker Stores’ new loyalty program offers multiple redemptions with a single scan and stands out with a gamification feature to keep customers engaged. This article is originally published on CStoreDecisions and written by Erin Del Conte | October 28, 2021 Stinker Stores, with 103 convenience stores across Idaho, […]
Brezelkönig is a popular food service chain of stores that sells delicious hand-made pretzels in over sixty locations throughout Switzerland. The concept was originally founded in 1985 and became part of the Valora brand portfolio in 2012 – selling high-end bread products such as pretzels, baguettes, croissants, hot dogs and selected sandwich snacks to Swiss customers when […]
As the global pandemic takes its toll on Burger King in 2020 and 2021 with sales declining 8.6%, we’re looking at the information emerging about how the “Royal Perks” loyalty program is seen one of their drivers for recovery. José Cil, Chief Executive of its parent company Restaurant Brands International, is positioning the program as […]
Digital, Delivery and Drive Thru have been revealed as the global priorities for the world’s leading global foodservice retailer, McDonald’s. Against the backdrop of the global pandemic, Chief Executive Officer Chris Kempczinski described 2020 as some of “the most challenging, yet inspiring, moments in our long history.” The firm’s financial performance was surprisingly stable, with U.S. comparable sales for […]
This article discusses the importance of creating customer groups or “segments” so that you can always share your most relevant content with your members. Segmenting your messages and offers leads to better conversion rates. Better conversion rates mean better customer experiences, and better customer experiences means higher lifetime value. So, by using segmentation, you create […]
Just eighteen months after first launching its innovative restaurant Rewards program in March 2019, Chipotle is boasting impressive membership of over fifteen million members, with a million people joining the program in its first week alone! And neither its membership growth nor its business growth are showing any signs of slowing down even amidst the […]
With a reputation for delicious seafood, Norway has achieved extraordinary success marketing its salmon as a delicacy, perfect for raw consumption as sushi, even in countries like Japan which traditionally simply did not eat raw salmon. Sushi of course originated in South East Asia with Japan the most famous market for its love of this […]
In July 2018, we wrote an article highlighting our favourite learnings from the DD Perks program, the loyalty program operated by the retailer that was known at the time as “Dunkin’ Donuts”. With the company re-brand to simply “Dunkin” apparently complete (the brand has not managed to secure the domain Dunkin.com and is still having […]
Finland is a small Nordic country, famed for its beauty, its architecture, an exceptional education system, and more impressively, for achieving first place on the global list of the world’s happiest countries in recent years. It’s clearly an extraordinary country that deserves to be increasingly recognised for its global contributions. In our view, Finland is punching […]
While coupons and discounts are perhaps the simplest way to drive a short-term traffic boost to your store on a tactical basis, stamp cards are actually the simplest and most popular way to track and reward loyalty on a longer term basis. They have been around in various formats for over one hundred years and […]
It seems incredible to me that its now two years since I first began writing case studies about how the world’s greatest convenience stores drive customer loyalty, with 7-Eleven the brand I’ve actually written about the most, mainly because of the incredible ideas that it continues to deliver in dramatically different global markets, but most […]
This interview was done in early March 2020 – before the impact of Covid-19 affected us all. With convenience retail one of the few sectors continuing to operate amidst the pandemic, there has never been a more important time for retailers to connect with their customers. Valora in Switzerland is one of Europe’s most innovative retailers that had […]
A year after Dunkin’ dropped “Donuts” from its name, I for one am still struggling to get used to simply saying Dunkin’. Old habits die hard, but one thing is clear, with over 60% of its US sales coming from drinks such as coffee, Dunkin’ is laser-focused on re-positioning itself as a “beverage-led” company. A […]
How can you build a loyalty programme that truly wows your customers? Convenience retail has unique challenges and demands a unique approach in this digital age. The Convenience Retail Loyalty Playbook has been written to help retailers using our loyalty platform to get the best possible results from their loyalty program. Summarized from Chapter 3 […]
A favourite approach for many marketers is known as the KISS Principle – “keep it simple stupid”. It surprised me the first time I heard it, but once I learned it was the design approach used by the US Navy, it quickly impressed me. With increasing competition for customer engagement, this principle is more important than ever before. […]
An Interview with Richard Yeung, CEO, Convenience Retail Asia Limited This article about Circle K Hong Kong was first published in Global Convenience Store Focus. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” This famous Charles […]
Note this article was written in 2018 based on the Starbucks loyalty programme at that time which was revised in 2019, so please check out this article for the latest Starbucks loyalty strategy insights. —————————————————————————————————————————- This article is the first in a series intended to capture the key insights from the world’s best and most relevant […]
After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. Having recently been recognized in 2021 as the winner of the NACS Best Store Award for Europe, Maxol’s new app provides next-level convenience to […]
Narvesen is a franchise operated convenience retailer with a network of +440 kiosks in Norway. The Narvesen network service 200.000 customer visits a day which means that on average every Norwegian visits Narvesen approximately 16 times a year. Since 1894 Narvesen has been the leading convenience retailer in Norway. Today Narvesen remains the market leader and a refreshing break in […]
k kiosk is a leading convenience retail brand in Switzerland with more than 1000 stores. k kiosk is part of the Valora Group which has a network of +2800 stores across Switzerland, Germany, Austria, Luxembourg, the Netherlands and France. Valora’s kiosk and convenience formats are k kiosk, Press & Books, avec, cigo and ServiceStore DB […]
Pressbyrån is part of Reitan Convenience and is Sweden’s leading convenience retailer with close to 350 stores on high-traffic locations such as at metros, train stations and high-streets. Pressbyrån have chosen Liquid Barcodes´ technology to power their app and physical digital paper coupons. Due to the highly varying margins within convenience, Pressbyrån has opted for a product oriented customer […]
R-kioski is Finland´s leading convenience retailer with 545 stores. R-kioski have chosen Liquid Barcodes´ technology to power their app. R-kioski is part of the Reitan Convenience group which has a network of +2350 stores across Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia. R-kioski is a retail chain with nationwide coverage typically at high-traffic locations such as metros, train stations, […]
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