Liquid Barcodes

Resources

Danish Railway Rewards Riders with DSB Plus

Carolyn Schnare Chief Content Officer, Liquid Barcodes

01/25/2022

The Danish railway system, known as DSB, is going the distance to reward customers by partnering with convenience retailer 7-Eleven to deliver points towards food and coffee simply for riding the rails. Whether commuting or travelling longer distances, riders who join DSB Plus earn points whenever they travel within Denmark.

DSB is an abbreviation for Danske Statsbanerv, translated to Danish State Railways in English, and is the operator for trains in Denmark and also the largest rail system in Scandinavia. DSB operates passenger trains throughout Denmark, including within and around the nation’s capital, Copenhagen.

This collaborative rewards program with 7-Eleven, operated within Denmark by Reitan Convenience Denmark, part of the Norwegian Reitan Group, is just the newest collaboration between the two companies. Having established a master franchising agreement with DSB just over a decade ago, 7-Eleven stores can be found in many railway stations in Denmark, as well as on the trains themselves. In 2020, 7-Eleven employees began selling pastries and coffee dispensed from special backpack units onboard some express trains in the city, much to the delight of commuters. This ingenuity as well as their advances in technology, food offer, and more led to Reitan Convenience Denmark being recognized as the 2019 NACS International Convenience Retailer of the Year.

Perks of the DSB Rewards Program

Users who join DSB Plus are instantly thanked for agreeing to the terms and conditions earning 100 points which are available for redemption immediately. For travel purchased and completed, users can earn additional points which become available the day after the trip or after the ticket expires.

 

DSB Rewards Program  

With 100 points, for example, a traveler can purchase a large coffee, a croissant, a soda, greased roll, nuts and a local favorite, Egekilde. For just a few more points, salads, expressos, and shakes can be selected. Conveniently, members can redeem points for the items on the DSB Plus app, show the app to the cashier, and take their food to go, whether consumed on the train, in the station or on their way home.

 

DSB App Images

 

Danish Railway Rewards Customers

Whether a traveler is visiting sights around Denmark or commuting to and from work, DSB is making sure that travelers are happy, well-fed and feeling valued.

This DSB rewards program is not the first partnership with 7-Eleven, and most certainly not the last. Norstat Group, a leading European market research firm that offers comprehensive data and insights services to their clients using consumer panels to connect brands and consumers, partnered with Reitan Group’s 7-Eleven stores in Scandinavia to reward survey participants with points redeemable for food and beverage items in a very well-received program.

Rewards build a strong foundation for any loyalty program, winning customer loyalty with points earned by purchasing specific products, by visits, or by behavioral actions, and help encourage additional desired activity.

Learn More

Liquid Barcodes is the leading global loyalty and digital marketing technology company specializing in the convenience retailing and foodservice industries. Their proprietary, cloud-based technology platform allows retailers to create and manage digital marketing campaigns with a process called the “customer connection cycle” to engage, promote and reward customer activities in real-time. Liquid Barcodes has developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

To learn more, check out these exciting and proven results at LiquidBarcodes.com.

About The Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for nearly two decades with an extensive knowledge of customer engagement and marketing, sustainability and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters.

 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technoloy innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin. Circle K’s pioneering car wash subscription program, powered by the Liquid Barcodes platform, […]

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards. The Irish Loyalty & CX Awards 2023 recognise excellence, innovation, and achievement in loyalty and […]

Blog post

Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees. In a year of record-high gas prices, retailers recorded record-high sales and credit card swipe fees, according to the 2022 NACS State of the Industry data that was recently released. The $906.1 billion dollar U.S. […]

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.   Sunshine Gasoline Distributors, based in southern Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2022. […]

Blog post

Everyone Wins With App Games

Games reward customers for visiting an app and encourage them to visit the store. Customers love to feel appreciated, they love a good deal and they especially love winning.  Customers are excited when they get a good discount or coupon. And, they truly feel like winners after playing and winning a game. It is easy […]

Blog post

Liquid Barcodes Connects With Convenience Industry Leaders in Texas

The Liquid Barcodes team networks and learns at 2023 NAG Conference in Austin, Texas. Last week, Liquid Barcodes attended and exhibited at the US convenience industry conference held by the National Advisory Group (NAG). Among those present from the Liquid Barcodes team were Saurabh Swarup, General Manager of North America and Jose Santiago, Head of […]

Blog post

5 Cs of Summer: Cold Coffee, Clean Cars & Convenience

Subscription programs are a great way to secure long-term customer loyalty and revenue. Whether you are providing a subscription for beverages or car washes, securing recurring monthly revenue is imperative to stay competitive.   Summer is around the corner and retail marketers are crafting sunny campaigns to increase customer traffic to the store. Help those […]

Blog post

Circle K Makes a Splash With Car Wash Subscription Program in Europe

Circle K has extended its highly successful car wash subscription program to Norway after successful implementations in the United States, Canada, Denmark, Sweden and Estonia. Circle K’s vast global network of car washes has digitally transformed operations with its revolutionary car wash subscription program. First launched in Denmark and the U.S. in 2020, the program […]

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Polish Retail Leader Żabka Launches Coffee Subscription Program

Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes