Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs
Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a “most viewed new product” ranking by Convenience Store News magazine.
C-StorePay allows retailers to offer customers a fuel payment option from their mobile app. While paying for fuel on an app isn’t new to the market, this seamless, easy payment process is something the convenience industry has not yet experienced.
Save Money. Save Time. Make Customers Happy simply with C-StorePay
This groundbreaking product takes customers half the time to register and set up compared to other loyalty payment apps currently in the marketplace. C-StorePay also collects much less personal information than other payment options.
C-StorePay accepts ACH payments which instantly reduces retailer card processing fees by more than half, in addition to credit and debit cards. With sky-high credit card processing fees in the convenience industry, processing payment via ACH saves retailers at least 1.5% in fees which can translate to thousands or millions of dollars year over year.
All Liquid Barcodes programs feature simple, plug-and-play integrations that can be implemented in weeks, not months. C-StorePay integrates easily with existing loyalty programs.
Payments are processed by PSPs and are guaranteed safe, thereby giving customers and retailers peace of mind relying on the PSP’s track record of fraud protection and data authentication.
Why Using ACH for Payment is Important
Visa and Mastercard announced an increase in interchange fees in early 2022 and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments. And, with that, increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive programs.
For fuel retailers, credit card fees are the second-highest expense for convenience retailers behind labor. While rates vary slightly, the average card processing rate is 2.5%.
The business case to encourage customers to use ACH as a method of payment is a no-brainer for a retailer. But, convincing people to do so will take some creative marketing and strong incentives. The industry average is to offer three cents off per gallon of gas with every ACH fuel transaction. Most retailers offer a one-time sign-up bonus of 10-15 cents off per gallon. With one mobile app that combines fuel payment and a loyalty program, retailers should incent users by offering games with chances to win even higher discounts, in-store coupons, and other product giveaways. Remember, credit card companies are playing the same game to win customers and offer very attractive cash-back offers to customers so the ACH incentives must be worth it to a customer.
Florida Retailer Sunshine Gasoline Distributers Uses C-StorePay
Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand featuring a special fuel pay program, powered by C-StorePay. In a highly unique decision, Sunshine has opted to accept only ACH transactions on the app to quickly authenticate bank account information in just five simple steps that take less than a minute to complete and authenticate.
C-StorePay Achieves Verifone Integration Certification
Even more convenient, C-StorePay has achieved certification with global FinTech leader Verifone to integrate with Verifone’s cloud-based point of sale (POS) and site management software solutions for gas stations and convenience stores. Verifone’s vast C-store merchant base can now take advantage of a fully integrated solution for mobile payments with connection to their fuel POS systems, allowing consumers to pay for fuel via app.
Additionally, Liquid Barcodes merchants will be able to leverage Verifone’s robust Global eCommerce payment platform within the app, opening the door to seamless and secure omnichannel sales experiences for both merchants and consumers.
With the Verifone and Liquid Barcodes software fully integrated, customers of either company can activate this functionality by working with Liquid Barcodes developers to quickly create a personalized mobile app. For retailers with existing mobile apps, this feature is a plug-and-play API that integrates into the app seamlessly, delivering the same experience to end users. Retailers can go live with C-StorePay in as short as four weeks.
Why C-StorePay? Happy Customers = Revenue
Time is money and saving both is extremely important to ensure happy customers. While gas prices remain higher than in years past, ease your customer’s financial worries by making their trip easier, less expensive and most of all, convenient!
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscriptions, mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.
Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.
Sunshine Gasoline
Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand featuring a special fuel pay program, powered by C-StorePay by Liquid Barcodes, which allows consumers to conveniently pay for fuel using the app. Customers simply drive in, open the app, choose the fuel pump number, link their bank account (once) which activates the pump, and fuel up and go.
