Sunshine Gasoline Distributors, based in south Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2021. Stations operate under one of five leading fuel retail brands: Chevron, Shell, Exxon, Mobil or Marathon. As part of those retail locations, Max car wash operates about a hundred car wash sites.
As one of the world’s first convenience retailers to offer a subscription program for unlimited car washing at their Max car wash sites, Sunshine Gasoline has joined other national and global industry leaders in launching a product to make car washing quicker, easier and even safer for customers who love the contactless concept.
Read more about on Sunshine’s decisions behind subscription car wash implementation with Eddy Alvarez, Senior Operations Manager at Sunshine Gasoline.
Max car wash knew that the idea of unlimited car washing for a fixed monthly fee would be a hit with consumers and they also knew how important it would be to operate this product seamlessly, in a way that would remove friction from the process, not complicate it.
Max implemented a digital app that is easy to understand, extremely user-friendly and a product that would simplify car washing for their customers.
Max car wash users simply download the app, choose a monthly subscription package and use it at the Max car wash subscription sites. The app gives customers a completely contactless car wash experience from start to finish, ensuring extreme convenience. Users can chose between three value tiers when subscribing.
From the original idea and decision to build a subscription option for customers took several years to find the complete digital solution and car wash industry expertise that they eventually found in the Liquid Barcodes platform which boasts unique subscription functionality.
Along with subscriptions, the Max car wash app includes exciting features such as auto renewal, the ability to share car wash gift vouchers with friends and family incentivizing app users to recruit their friends, locate their nearest store and enjoy a chance to win free car washes through exciting digital games with personalized rewards every time they use the app.
Since launching the subscription program in January 2021, the results have been well-received by both customers and management. Even though it is the first time the business is using memberships, they realized the importance of adapting to customers’ needs, seeing the immediate appeal of this new product with younger customers who love mobile apps that make their lives easier.
The Max car wash team has even noticed how much busier its car wash sites seem to be compared with competing sites in the neighborhood, anecdotal yet powerful reassurance that they are finding ways to delight customers those other stores have yet to implement.
MAX Car Wash
As one of the world’s first car wash retailers to offer a subscription program for unlimited car washing in their MAX car wash sites, Sunshine Gasoline has joined other national and global industry leaders in launching a product they believe “their customers wanted all along”, given its effectiveness in making car washing quicker, easier and even safer for customers who love the contactless concept.