Smith Oil deployed a customer-friendly mobile solution, created by Liquid Barcodes, featuring a special fuel pay program that allows consumers to conveniently pay for fuel using the app. Customers simply drive in, open the app, choose the fuel pump number, link their bank account (once) which activates the pump, and fuel up and go.
Smith Oil Company, headquartered in West Virginia, operates twelve retail locations serving the Ohio Valley in both Ohio and West Virginia.
How It Works
Following on the success of another Liquid Barcodes customer, Sunshine Gasoline, Smith Oil has opted to accept only ACH transactions on the fuel pay app using the Liquid Barcodes proprietary program C-StorePay to quickly authenticate bank account information in just five simple steps that take less than a minute to complete and authenticate. Other apps in the convenience and fuel retailing industry require upwards of thirteen steps, collecting many points of personal data, and a 2-day waiting period for bank authorization. Customers save ten cents off per gallon every time they fuel up with the app.
In addition to the sizable fuel discount, the App offers customers the ability to refer a friend and includes a store locator with opening hours and a list of available services, as well as the ability to map to the nearest store.
“For the past 50 years, Smith Oil Company has offered customers quality service and products at a great price. We strive to give our fuel and convenience customers a fast, easy, and enjoyable experience whenever they visit our stores. We want to be more than just a fuel provider to our customers. We sell time and convenience and by offering the opportunity to quickly fuel up, pay and be on their way, we are rewarding them with extra minutes in their day. Customers have been thrilled at the offer and initial adoption has exceeded our expectations,” says Michelle Fluharty, Secretary/Treasurer, Smith Oil Company.
Smith Oil App Fueled by C-StorePay
Launched in October 2022, C-StorePay is an innovative product that makes paying for fuel, in-store merchandise, and subscription programs easy and frictionless for customers while lowering credit card fees for retailers.
C-StorePay accepts ACH payments for fuel pay which instantly reduces retailer card processing fees by more than half, in addition to credit and debit cards. Payments are processed by payment service providers (PSP) and are guaranteed safe, thereby giving customers and retailers peace of mind relying on the PSP’s track record of fraud protection and data authentication.
In 2024, Smith Oil plans to upgrade the app to include loyalty, stamps and more!
The Smith Oil app allows you to select the dispenser and fuel type right from your phone, making the entire process as easy as a few taps. The app offers customers the ability to refer a friend and includes a store locator with opening hours and a list of available services, as well as the ability to map to the nearest store.