Ideas and Inspiration

Customer program for everyday convenience experiences

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App customer program that engage, promote and reward

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Foodvenience customer program with auto-stamps and digital receipts

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Convenience customer program that engage and reward shoppers

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Guestfeedback in airport cafes and restaurants

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Convenience at your fingertips: foodvenience app customer program

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Fun & engaging app program for lovers of fresh, healthy fast-food

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Customer program that enables the digital shopper to share treats with friends

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Customer product rating of fresh sandwiches

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Convenience customer program with auto-stamps and digital receipts

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Car wash customer program for store managers

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End to end app and physical digital customer program

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Super Sabrura Sushi

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Reward students for focusing at school with every-day relevant rewards

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Digital rewards program in an analog environment

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Customer program for the gourmet-loving digital shopper

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App customer program with family-oriented stamp cards and coupons

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COFFEE SUBSCRIPTION

With Coffee Company´s app you can buy subscription plans that allow you to pick up a coffee once per day. Have a look at this ideas-to-go.

THE “FRESH” APP PROGRAM

You are a "foodvenience" retailer considering to launch or upgrade your app customer program. Have a look at our recommendation.

CUSTOMER PROGRAMS

You are a "foodvenience" retailer considering to launch a customer program. Or maybe upgrading your existing. Read our recommendation.

FAST TRACK CAMPAIGN IDEA

Fast track your summer campaign with our fast-track campaigns product. Drive sales and engage with gamification.

FAST TRACK LOYALTY IDEA

Fast track your summer campaign with our fast-track loyalty product. Drive sales, engage and build digital distribution and get repeat visits.

CAR WASH SUBSCRIPTION

With Carwash Company´s app you can buy subscription plans that allow you to wash your car once per day. Have a look at this ideas-to-go.

RED BULL VOUCHER CHATBOT

Red Bull Switzerland creates a chatbot to deliver unique coupons via SMS, e-mail or into the k kiosk app. Consumers redeem in k kiosk.

CIRCLE K FAST TRACK LOYALTY

Circle K runs exciting spin & win campaign with Coca-Cola in Norway with POLO as main prize - and lots of rewards to redeem in-store.

CIRCLE K FAST TRACK LOYALTY

Circle K runs exciting play once per day scratch & win campaign in Lithuania with attractive prizes and lots of rewards to redeem in-store.

CIRCLE K FAST TRACK CAMPAIGNS

Circle K runs exciting wash & win campaign in Norway with e-Golf as main prize - and lots of rewards to redeem in-store.

24SEVEN RAID RECRUITS

Celebrating their 24Seven day 24Seven did a massive recruitment campaign around 24th of July - with meal deals at Rs 24.

VITUSAPOTEK FAST TRACK CAMPAIGNS

Vitusapotek runs exciting buy & win campaign in Norway. Consumers can win lots of rewards and deals to redeem in-store.

PREPAY SOLUTIONS FOR B2C AND B2B

Let customers commit purchases outside of store - online and in app. How to capture B2C and B2B opportunities with our tech.

EMPOWERING CUSTOMER CHOICE

Personalisation can be customer driven. Allow your customers to pull for the content they want, rather than always think you know best.

HOW TO USE LANDING PAGES

Get inspired by some ideas on how to use landing pages as starting point for distributing unique coupons, games or surveys

ENABLE DIGITAL FOODVENIENCE

You are a supplier or wholesaler with ambition to enable single and multi-operating coffee & food-to-go shops take advantage of digital marketing.

ACTIVATING ADS ON OUT-OF-HOME

You are running ads on out-of-home boards and want to activate this media spend to drive brand engagement and traffic to store.

USING STAMPS AS REWARD

Stamps are the retailer´s own currency. Learn how you can use stamps in smart ways to motivate and reward your customers

SHOP IN APP WITH APPLE PAY

In cooperation with Apple, we can enable a very fast shop experience. Customers buy products immediately from the product pages.

PUSH NOTIFICATION BEST PRACTICE

You are likely to be sending too few push notifications. Learn how Mother Dairy use push extensively to boost customer engagement and retention.

MESSENGER CHATBOT

Coca-Cola Switzerland creates a chatbot to deliver unique coupons directly into Facebook Messenger. Consumers redeem in k kiosk.

APP OPENINGS BY DESIGN

Mother Dairy´s app program is designed to drive app openings every day by their engaged customers

STUDENT COFFEE WITH SURPRISES

Narvesen adds surprise and delight to their student coffee stamp card. The coffee card is exclusive to students that opt-in.

DEALS FOR STUDENTS ONLY!

7-Eleven attracts students with exclusive multi-use coupon offers on sandwiches, bakery, juices, hot drinks and frozen yoghurt.

WIN FOOTBALL TICKETS

Coca-Cola connects with consumers on a local level offering them the chance to win tickets to their football team´s next home match.

IN-STORE ENGAGEMENT

Powerade uses simple games to engage shoppers in-store. Scratch and win brand new and fancy sport watches from Polar.

APP PROGRAM ON-BOARDING

7-Eleven uses activation rules to onboard their app customers. Survey capture customer insights and a game leads to their stamp cards.

PREPAID MILK SUBSCRIPTION

Consumers could prepay using the Paytm app a milk subscription of 30 500 ML milk pack and pick up one per day at a Mother Dairy booth.

ENGAGE YOUR APP USERS!

Independence day in India is a good context for launching an engaging app campaign. Learn about Mother Dairy´s cool memory game!

IT´S A MATCH ON TINDER!

Coca-Cola hooks up with Tinder in this successful activation. Swipe right and get a free Coca-Cola Zero Sugar. And it does not stop there...

WHO WILL WIN TODAY`S MATCH?

Coca-Cola transforms a couponing activity into a highly engaging campaign in context of the Euro football championship.

SMART APP RECRUITING

The 7-Eleven Denmark ‘Juiceman’ campaign was communicated through paid or earned media. Customers could get a free coupon.

FACEBOOK SOCIAL TRIAL

10% of all Danish teenagers in the target group tried a Coca-Cola zero during the campaign period. The activation starts on Facebook.

WIN FESTIVAL TICKETS!

Coca-Cola connects with consumers during summer festival season giving them a chance to win festival tickets when buying coke with their kebab.

IT´S CHRISTMAS TIME

Get inspired with some cases showing what our customers have done over the years during Christmas season. Copy with pride!

7UP ENGAGE WITH GAMIFICATION

7UP engages with consumers in India using gamification. Consumers received a memory game with a new chance to win every day!

TROPICANA FRUTZ ACTIVATION

Pepsico runs a summer outdoor activation across Mom n Pop stores in Delhi NCR sampling the new product Tropicana Frutz.

SPENCER´S RETAIL DRIVES FREQUENCY

Spencer´s Retail, the high-end grocer in India runs a frequency building campaign in their stores driving weekly consecutive visits

COSTA COFFEE DRIVES FREQUENCY

Costa Coffee India uses SMS coupons and automatic follow-up couponing to drive re-purchase and increased frequency of visits.

ARLA MOVE FOR ACTIVE PEOPLE

Arla MOVE activation on Facebook allowing consumers to assess their exercise levels and receive a voucher on a new Arla MOVE product.

POKEMON GO STYLE SAMPLING

Tine activated consumers with an innovative location-based app during summer periods across three years sampling their summer products.

SAMPLING VIA SNAPCHAT

Coca-Cola Company runs innovative sampling activity via Snapchat together with their agency Carat. Samples are redeemed in Narvesen.

RED BULL ENGAGE WITH GAME

Red Bull placed banner ads on Facebook and took consumers to a fun game. Consumers that won got a free Red Bull to pick up in 7-Eleven.

BURN ACTIVATES BANNER ADS

Burn reached their target consumers with banner ads and got them into a nearby 7-Eleven store for free trials via SMS vouchers.

CARLSBERG BEER TO THE MATCH?

TV2 Fan page engages Danish consumers during EURO where they can win cold Carlsberg beer to the match.

FANTA ACTIVATES FOLLOWERS

Fanta activated their Instagram followers and got them in-store for a free Fanta. Immediate at redemption the fan base got a survey via SMS.

FANTA ACTIVATES OUT-OF-HOME

Fanta activated out-of-home ads with a simple, powerful campaign allowing consumers to text Fanta to a short number for a free Fanta.

COCA-COLA MATCH YOUR SPOTIFY

Cool Coca-Cola Zero Sugar activation allowing consumers to match their Spotify list with a playlist with Eurovision songs only.

PEPSI MAX TASTE CHALLENGE

Pepsi Max wanted to prove that amongst Norwegian consumers they were just as popular as their red competitor.

FROM FACEBOOK TO MULTIPLE TRIALS

Coca-Cola moved the consumers from Facebook to the 7-Eleven store and back into the store for trials multiple times!

REWARD SELFIES (SELF-ICE-CREAM)

Mediacom for Diplom, Norway´s largest ice-cream brand did an innovative summer campaign capturing Instagram selfies.

FROM BOOKINGS TO FREE COKE ZERO

Hotels.com engages with consumers together with Coca-Cola Company. Customers that book with hotels.com receive free Coke Zero!

FLAX ADVENT CALENDAR

Norsk Tipping advent calendar activated from banner ads. Consumers won flax vouchers - a lottery game - to redeem in-store.

SPIN THE BOTTLE IN THE BANNER AD

Innovative banner ad activation where consumers can spin the bottle directly in the banner and win a free sample.

OUTDOOR SUMMER ACTIVATION

Carlsberg runs a summer outdoor activation across Norway sampling Solo softdrinks to redeem in Narvesen stores.

COKE LIFE MATCH ON TINDER!

Coca-Cola hooks up with Tinder in this activation. Swipe right and get a free Coca-Cola Life to redeem in any Pressbyrån store.

SAMPLING VIA BANNER ADS

bonaqua teamed up with Schibsted, an international media group, to sample new tastes of bonaqua via mobile banner ads

FUN FANTA GAME ENGAGES

Fanta activated mobile banner ads with a fun game allowing consumers to win free Fanta vouchers to redeem in convenience stores.

RED BULL GAME ENGAGES

Red Bull placed banner ads on Facebook directing consumers to a fun "Find Willy" game. Winners got a free Red Bull to pick up in 7-Eleven.

ARLA OUT-OF-HOME ACTIVATION

Arla activated consumers with out-of-home advertisment driving sampling of their new Good2Go product.

OUT-OF-HOME ACTIVATION

Diplom-is activates consumers during summer with out-of-home advertisement. Vouchers can be redeemed in Narvesen stores.

BEACON TRIGGERED VOUCHERS

Coca-Cola uses beacons in cinema locations to trigger in-app banners and use re-targeting to offer cinema tickets to the same consumer later.

BANNER AD ACTIVATION

bonaqua reached their target consumers with banner ads and got them into a convenience store for free trials via digital vouchers.

SEND A COMPLIMENT

Coca-Cola Company allowed consumer send friends a Christmas compliment together with a free Coca-Cola to redeem in Narvesen.

FOOTBALL CAMPAIGN

Carlsberg and 7-Eleven teamed up in Denmark during EURO championship driving Carlsberg drinks purchases in 7-Eleven stores.

ENGAGE WITH YOUR EMPLOYEES

Some cool cases where retailers are using different concepts to engage with their own employees. Check them out!

STAMP CARD CASES

Some cool cases where retailers and brands are using select prize to engage with their customers. Check them out!

SURVEY CASES

Survey can be used for many purposes. Get inspired by different cases from our customers!

WHEEL OF FORTUNE CASES

Some cool cases where retailers and brands are using wheel of fortune games to engage with their customers. Check them out!

TAP IT! GAME TEMPLATE CASES

Some cool cases where retailers and brands are using Tap it! games to engage with their customers. Check them out!

SCRATCH & WIN CASES

Some cool cases where retailers and brands are using scratch card games to engage with their customers. Check them out!

MEMORY GAME TEMPLATE CASES

Some cool cases where retailers and brands are using Memory games to engage with their customers. Check them out!

FALLING OBJECTS GAME CASES

Some cool cases where retailers and brands are using Falling objects games to engage with their customers. Check them out!

CATCH`EM GAME CASES

Some cool cases where retailers and brands are using Catch`em games to engage with their customers. Check them out!

COUNTDOWN TILES CASES

Some cool cases where retailers and brands are using our countdown tiles game template to engage with their customers. Check them out!

THREE STEPS GAME CASES

Some cool cases where retailers and brands are using our three steps game template to engage with their customers. Check them out!

BRANDING IMAGES CASES

Some cool cases where retailers are using branding images in their customer program app. Check them out!

MANUAL REDEMPTION CASES

Some example cases where our customers are using manual redemption method. Check them out!

RECRUIT A FRIEND CASES

Some cool cases where retailers are using recruit a friend to drive app recruitment. Check them out!

COCA-COLA IN HORECA

Coca-Cola connects with consumers in HORECA offering them the chance to win iPhone X and other exciting prizes.

EVERYONE LOVES FOOTBALL!

Some cool cases where retailers and brands are using our games to engage consumers around football. Check them out!

WEB LINK CONCEPT CASES

Some cool cases where retailers and brands are using our weblink feature to engage with their customers. Check them out!

LUCKY TILES GAME CASES

Some cool cases where retailers and brands are using Lucky Tiles games to engage with their customers. Check them out!

SLOT MACHINE CASES

Some cool cases where retailers and brands are using slot machine games to engage with their customers. Check them out!

CRACKER GAME CASES

Some cool cases where retailers and brands are using our cracker game template to engage with their customers. Check them out!

POPPING BALLOONS CASES

Some cool cases where retailers and brands use popping balloons games to engage with their customers. Check them out!

EVERY-DAY RELEVANT REWARDS

Samsung uses every-day relevant rewards to show their partners and customers how much they appreciate them!

EVERY-DAY RELEVANT REWARDS

Qatar Airways uses every-day relevant rewards to show their partners how much they appreciate them!

EVERY-DAY RELEVANT DEALS

DSB, the Danish train operator uses every-day relevant deals to show their customers how much they appreciate them!

TREAT CUSTOMERS WITH FREE COFFE

NSB, the Norwegian train operator uses every-day relevant rewards to show their customers how much they appreciate them!

TREAT CUSTOMERS WITH FREE COFFEE

Flytoget, Oslo´s airport express train uses every-day relevant rewards to show their customers how much they appreciate them!

REWARD DESIRED BEHAVIOUR

After reading 3 articles during morning hours Schibsted readers gets a free coffee to redeem in a nearby convenience store

EVERY-DAY RELEVANT DEALS

Schibsted customers can enjoy 1/2 price coffee at Narvesen and 7-Eleven convenience stores using the Aftenposten app.

SAS TREATS FREQUENT FLYERS

SAS uses relevant rewards to show their customers how much they appreciate them! SAS sends out vouchers on magazines.

FREE WATER FOR FOLLOWERS

bonaqua teamed up with djuice to sample free bonaqua to their Facebook followers. A Facebook post led to a landing page.

EVERY-DAY RELEVANT REWARDS

AVIS the car rental company uses every-day relevant rewards to show their customer how much they appreciate them!

EVERY-DAY RELEVANT REWARDS

Air France KLM uses every-day relevant rewards to show their partners and customers how much they appreciate them!

EVERY-DAY RELEVANT REWARDS

The Swedish telco Tele2 uses every-day relevant rewards to show their customers how much they appreciate them!

NO PAPER TODAY? HERE YOU ARE

Customers that experience that they did not get their newspaper can order mobile vouchers to pick up one in a convenience store.

CONNECT WITH CUSTOMERS

Some cool cases where brands are using games, coupons or surveys to facilitate connections between their customers

Create ROCE with Loyalty

How loyalty programs create value and returns on capital employed - an interview with Mats Danielsen, CEO Liquid Barcodes.

NACS Roundtable

RetailVision TV video: Puma Energy, EG Group, Applegreen and Liquid Barcodes roundtable discussion at NACS Show 2018 in Las Vegas

CEO Insight

'What I Know for Sure' CEO Insights on Loyalty", interview with Victor Paterno, President and CEO 7-Eleven, Philippines

CEO Insight

What I Know For Sure About Loyalty: Samir Modi, Owner, 24 Seven India

CEO Insight

Circle K Hong Kong: Convenience Retail Asia Limited, An interview with Richard Yeung, CEO

CCO Insight

"What I Know for Sure - Rutter's Insights on Loyalty", Interview with Derek Gaskins, former Chief Customer Officer, Rutter's

Live Loyalty

A trio of convenience industry experts are joining a Liquid Barcodes Advisory Board to champion digital customer engagement in convenience retail.

Valora Retail innovations

In this video meet Valora´s Hilmar Scheel, CDO & Daniel Habermehl, Head of Customer Analytics

Is Your Loyalty Program Profitable?

While media activity have a role to play in acquiring new customers, nothing is as effective as retaining the ones you have.

CMO Insight

What I Know For Sure About Loyalty: Shiv Sahgal– Marketing Director for Unilever Malaysia

Loyalty in the Middle East

An Interview with Brayden Ainzuain, Head of Digital and Innovation, Publicis Media, Middle East and North Africa.

Valora Retail on Digital Strategy

Valora are an innovator in digital, winning the NACS European Retail Technology Award in 2017

Circle K Europe

Learn more about Circle K Europe´s focus on EV, healthier foodvenience offers and interactive digital technology.

EV impact on convenience

RetailVision TV video: 7-Eleven, Shell, Applegreen and Liquid Barcodes discuss EV impact on convenience

Digital lifestyles

RetailVision TV video: 7-Eleven, Shell, Applegreen and Liquid Barcodes discuss consumers´digital lifestyles

Foodservice trends

RetailVision TV video: 7-Eleven, Shell, Applegreen and Liquid Barcodes discuss foodservice trends impact on convenience

GDPR

What should CEOs ask their marketing, legal and IT team?

Connected homes

The Ultimate Convenience? Read about Valora Lab´s ok.- button that allows home delivery of energy drinks by one click!

Chatbot

Red Bull chatbot drive consumers from online campaign to k kiosk stores

Reward students

Reward students: an opportunity for convenience retailers and supplier brands

Fast-track digital

Fast-track digital couponing: Choose your deal at Subway

Share and Care

k kiosk goes digital with engaging share and care app program

Engage merchants

Digital unlocks new possibilities to empower store managers to drive traffic to their store

Rating

7-Eleven asks their own customers to become Baguette controllers and rate every product they buy

Chicken

7-Eleven challenge customers with new price countdown in app.

Simplicity

Simplicity is the ultimate sophistication when it comes to loyalty programs.

Gamification

Gamification plus every-day-relevant rewards equal success on mobile.

Loyalty Expert Insights
Loyalty Strategies for Success
Loyalty Trends

Principles, Promises and Challenges of Coalition Loyalty
Loyalty Strategies for Success
Subscription

Espresso House

Feature in Focus – Segmentation
Subscription

Leon Unlimited?

Johnson & Johnson’s Care Club

Leveraging Lucrative Loyalty Insights
Loyalty Expert Insights

Cheesy or Charming?
Loyalty Expert Insights
Loyalty Trends

Emotional Loyalty
Gamification
Loyalty Expert Insights
Loyalty Trends

McDonald’s Rewards in the UAE
Loyalty Strategies for Success

Feature in Focus: Net Promoter Score
Loyalty Expert Insights

Feature in Focus – Refer a Friend
Loyalty Expert Insights

Shell Shares Customer Loyalty Insights
Loyalty Expert Insights
Loyalty Trends
Subscription

Circle K Car Wash Subscription Concept Proves Commercially Compelling
Loyalty Expert Insights
Loyalty Strategies for Success

Croatia’s New Concept
Loyalty Strategies for Success

How to Wow – Part 2
Loyalty Strategies for Success

How to Wow – Part 1
Loyalty Expert Insights

Flagship Program Update: Chipotle Charges Ahead
Loyalty Expert Insights
Loyalty Strategies for Success

Super Sabrura Sushi
Loyalty Strategies for Success
Loyalty Trends
Subscription

Pret Bets on Subscriptions
Loyalty Expert Insights

Feature in Focus – Automation
Loyalty Expert Insights

Human Needs and Subscription Services

Feature in Focus: Digital Coupon Shop
Loyalty Strategies for Success
Subscription

Plus or Prime?
Loyalty Communications

Feature in Focus: Engagement Tools
Loyalty Expert Insights

Introduction to Loyalty Models
Loyalty Expert Insights
Subscription

Introduction to Subscription Loyalty
Loyalty Expert Insights

Net Promoter Score
Gamification
Loyalty Expert Insights
Loyalty Trends

Lidl Launches Loyalty
Loyalty Expert Insights

Flagship Program Update: Dunkin’ Doubles Membership
Loyalty Expert Insights

Flourishing in Finland
Subscription

Subscribe and Save
Loyalty Expert Insights

A First for the UAE
Loyalty Expert Insights

Feature in Focus – Stamp Cards
Loyalty Expert Insights
Loyalty Strategies for Success
Loyalty Trends

Surprise and Delight at Scale
Loyalty Expert Insights

Flagship Brand Update: 7-Eleven
Loyalty Expert Insights
Loyalty Strategies for Success
Subscription

Subscribe and Save on Fuel
Loyalty Strategies for Success
Subscription

Meal-Kit Magic
Loyalty Strategies for Success

Feature In Focus: Push Notifications
Loyalty Expert Insights

Going Crazy for Krispy Kreme
Loyalty Trends
Subscription

Prime’s Proven Power
Loyalty Expert Insights
Loyalty Trends
Subscription

Principles of Subscription
Loyalty Expert Insights

Global Brand, Local Relevance
Female-Founder
Loyalty Expert Insights
Loyalty Trends
Subscription

Empowering Intelligent Eating
Loyalty Expert Insights
Loyalty Trends

Peet’s Delights.
Loyalty Expert Insights
Loyalty Trends

“Edgy & Eccentric”
Loyalty Expert Insights
Loyalty Strategies for Success

Walgreens Loves Loyalty
Loyalty Communications
Loyalty Expert Insights

What About What’sApp?
Loyalty Expert Insights
Loyalty Trends

Simply Nothing Like Nespresso
Chief Executive Insights
Loyalty Expert Insights
Loyalty Strategies for Success

Unlucky for Investors
Loyalty Expert Insights
Loyalty Strategies for Success
Loyalty Trends

Empowering Generosity.
Loyalty Expert Insights
Loyalty Strategies for Success

Family Values Drive Loyalty at Sheetz
Loyalty Expert Insights

Happiness Delivered.
Chief Executive Insights
Loyalty Expert Insights

Keeping Your KPI’s Current
Loyalty Strategies for Success
Retail Innovation

Evolving Excellence in k kiosk Switzerland
Loyalty Expert Insights

Progressive in Panama
Loyalty Strategies for Success
Loyalty Trends

Five UK Trends for 2020
Chief Executive Insights
Loyalty Strategies for Success

The Compelling Case for Coffee (Subscriptions)
Loyalty Strategies for Success
Loyalty Trends

Sip and Save (on fuel!)
Loyalty Strategies for Success
Retail Innovation

“Still Making Dough”
Loyalty Expert Insights
Loyalty Strategies for Success
Loyalty Trends
Retail Innovation

Vitality’s Innovation – Sharing Value
Loyalty Expert Insights
Retail Innovation

All About Audio
Loyalty Expert Insights
Loyalty Strategies for Success

Secrets for Success
Loyalty Expert Insights
Loyalty Trends
Retail Innovation

The Coca Cola Club
Loyalty Strategies for Success
Retail Innovation

Leon Lovers Club
Loyalty Expert Insights
Loyalty Strategies for Success
Retail Innovation

Super Simple and Super Clever
Loyalty Expert Insights
Loyalty Strategies for Success

Caffè Nero Keeps It Simple
Loyalty Strategies for Success
Loyalty Trends

Insomnia Inspires Loyalty
Loyalty Strategies for Success
Loyalty Trends

Tesco UK Announces Subscription Strategy
Retail Innovation

Chevron Captures Customer’s Attention for Innovation.
Loyalty Strategies for Success
Loyalty Trends

Brewing Good.
Loyalty Expert Insights
Loyalty Trends

Wawa’s Winning Ways.
Loyalty Expert Insights

Starting Simply in South Africa.
Gamification
Loyalty Expert Insights
Loyalty Strategies for Success

Surprising Scandinavia.
Loyalty Expert Insights

BPMe
Loyalty Expert Insights
Loyalty Trends

China’s Extraordinary Super Apps
Chief Executive Insights
Loyalty Strategies for Success
Retail Innovation

Why Car Wash is CEO Agenda
Loyalty Expert Insights
Loyalty Trends
Retail Innovation

Loyalty Learnings from China
Loyalty Expert Insights

TGI Fridays (UK) Rewards
Loyalty Expert Insights

Functionally Fabulous.
Loyalty Expert Insights
Retail Innovation

Gradually Going Greener
Loyalty Expert Insights
Loyalty Trends
Retail Innovation

Repsol’s Self-Scan & Go
Loyalty Expert Insights
Loyalty Strategies for Success
Loyalty Trends

Loyalty and the Future Forecourt
Retail Innovation

“A Lot Can Happen Over Coffee”.
Loyalty Strategies for Success
Retail Innovation

Congratulations to 7-Eleven Denmark

Europe’s Leading Loyalty Platform Launches in USA
Loyalty Strategies for Success
Loyalty Trends
Retail Innovation

Domino’s – a Technology Company!

Shell’s Loyalty Purpose – “To Understand”
Chief Executive Insights
Gamification
Loyalty Expert Insights
Loyalty Strategies for Success

Employee Loyalty
Loyalty Expert Insights
Loyalty Strategies for Success

Let’s Talk Tims.
Loyalty Expert Insights

The Ultimate Question
Loyalty Strategies for Success
Loyalty Trends
Retail Innovation

Payment-Linked Loyalty – Simply Rewarding
Loyalty Expert Insights
Loyalty Strategies for Success
Retail Innovation

Starbucks Rewards
Loyalty Trends
Retail Innovation

BK® Café – a Compelling Coffee Concept
Loyalty Expert Insights
Loyalty Strategies for Success
Retail Innovation

Chipotle Launches Loyalty.
Loyalty Expert Insights
Retail Innovation

Digital Driving Growth in KFC China
Loyalty Expert Insights
Loyalty Strategies for Success
Retail Innovation

“Americans’ favorite fueling stations”
Loyalty Expert Insights
Loyalty Strategies for Success
Loyalty Trends
Retail Innovation

Repsol Spain – a Leader in Loyalty
Retail Innovation

Fighting Food Waste.
Gamification
Loyalty Expert Insights
Loyalty Strategies for Success

All You Need to Know About WowBox
Loyalty Trends
Retail Innovation

Electric Vehicles – a new opportunity for retailers?
Chief Executive Insights
Gamification
Loyalty Trends

A Higher Purpose
Loyalty Expert Insights
Loyalty Strategies for Success

“Clearly the Best” Loyalty App
Loyalty Expert Insights
Retail Innovation

Simply Saving Food.
Loyalty Expert Insights
Retail Innovation

Saudi Arabia – Insights and Innovation
Loyalty Expert Insights
Retail Innovation

Burgers, Salads and Tea – What’s Next for Robots in Retail
Retail Innovation

Coffee Crafted by Robots
Loyalty Strategies for Success
Retail Innovation

Opportunities Abound in Asia
Chief Executive Insights
Retail Innovation

Retail Vision TV roundtable – EG Group, Puma Energy, Applegreen
Retail Innovation

Robots and Revolutionary Retail Ideas
Loyalty Strategies for Success
Retail Innovation

Connected Homes – The Ultimate Convenience?
Loyalty Strategies for Success
Loyalty Trends
Retail Innovation

Costa Cuts Queues
Loyalty Expert Insights
Retail Innovation

Delivery Innovations Drive Customer Loyalty
Loyalty Expert Insights
Loyalty Strategies for Success
Retail Innovation

What I Know For Sure About Loyalty
Loyalty Strategies for Success
Loyalty Trends

All You Need to Know about Sweetgreen
Loyalty Expert Insights

Loyalty is the Customer’s Decision.
Retail Innovation

7-Eleven Australia – All You Need to Know
Loyalty Expert Insights

Subway MyWay Rewards – All You Need to Know
Loyalty Expert Insights

Breaking News: Coca-Cola Meets Coffee
Gamification
Loyalty Strategies for Success

All You Need to Know – McDonald’s
Loyalty Expert Insights
Loyalty Strategies for Success
Loyalty Trends

Loyalty Marketing – Latest Insights
Loyalty Expert Insights
Loyalty Strategies for Success

Serious Fun.
Gamification
Loyalty Trends

RaceTrac Rewards – All You Need To Know
Chief Executive Insights
Gamification
Loyalty Strategies for Success

What I Know for Sure About Loyalty – Circle K Hong Kong
Loyalty Expert Insights

Starbucks and Alibaba Partnership Announced
Loyalty Expert Insights

UK Loyalty Market Insights
Loyalty Expert Insights
Retail Innovation

All You Need to Know about “Tap To Go”
Loyalty Expert Insights
Loyalty Strategies for Success

How to Wow!
Loyalty Expert Insights
Retail Innovation

Coffee Goes Cashless in China
Loyalty Strategies for Success
Loyalty Trends
Retail Innovation

Digital Drives Dunkin’ Donuts
Loyalty Strategies for Success
Retail Innovation

Awesome Australian Innovation
Gamification
Loyalty Expert Insights

Global Insights on Loyalty – Middle East
Chief Executive Insights
Loyalty Expert Insights

Is Your Loyalty Programme Profitable?
Chief Executive Insights
Loyalty Strategies for Success
Retail Innovation

What I Know For Sure About Loyalty: Samir Modi, 24 Seven India
Loyalty Expert Insights
Loyalty Strategies for Success

‘What I Know for Sure’ – Rutter’s CCO Loyalty Insights
Loyalty Expert Insights

Award Winning Loyalty – A Judge’s Perspective
Retail Innovation

Redefining Convenience – 7-Eleven USA
Loyalty Expert Insights
Loyalty Strategies for Success

Winning with Points – 7-Eleven USA
Gamification
Loyalty Strategies for Success

Video: Circle K fast-track digital with wash & win campaign
Loyalty Trends
Retail Innovation

Not Just Rewards and Recognition
Loyalty Expert Insights
Loyalty Trends
Retail Innovation

Flipping the Model
Loyalty Expert Insights
Loyalty Strategies for Success
Loyalty Trends

Stamp Cards – Paper or Digital?
Loyalty Strategies for Success
Loyalty Trends

Who Needs Points?
Gamification
Retail Innovation

‘Play or Park’ by Circle K
Loyalty Strategies for Success
Loyalty Trends
Retail Innovation

Starbucks Rewards (2018)
Chief Executive Insights

‘What I Know for Sure’ on Loyalty – Victor Paterno, 7-Eleven Philippines
Loyalty Strategies for Success
Loyalty Trends
Retail Innovation

Precious Time
Loyalty Expert Insights
Loyalty Strategies for Success

The Secret Sauce in Your Loyalty Strategy.
Data Protection and GDPR

GDPR and Privacy Protection Thoughts as Data Drama Unfolds
Gamification
Loyalty Expert Insights
Loyalty Strategies for Success
Loyalty Trends
Retail Innovation

Guide to Loyalty in 2018
Gamification
Loyalty Strategies for Success

Video: Valora – innovation in foodvenience and live loyalty
Data Protection and GDPR

What Must Convenience Retailers Do to Ensure their Customer Program is GDPR Compliant
Loyalty Strategies for Success
Loyalty Trends

Leading industry veterans champion ‘live loyalty’
Chief Executive Insights

Retail Vision TV round table with Shell, 7-Eleven, Applegreen

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  • About this blog

    We share interesting stories about convenience & foodservice retailers who are driving measurable results for their businesses using the latest mobile marketing tools.

    We discuss how these retailers are reducing marketing costs and driving revenue by creating a direct communication channel with their customers.

    How to appeal to busy customers and then keep them engaged.

    How to create personalized and rich engaging content and a two-way dialogue – driven by data.

    Or simply: Live Loyalty.

    Enjoy reading and make sure to let us know your thoughts.

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    Feature in Focus – Segmentation

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    Feature in Focus: Net Promoter Score

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    Feature in Focus – Refer a Friend

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    Feature in Focus – Automation

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    Feature in Focus: Digital Coupon Shop

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    Feature in Focus: Engagement Tools

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    Feature in Focus – Stamp Cards

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    Feature In Focus: Push Notifications

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    Emotional Loyalty

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    How to Wow – Part 2

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    How to Wow – Part 1

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    Human Needs and Subscription Services

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    Introduction to Loyalty Models

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    Introduction to Subscription Loyalty

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    Net Promoter Score

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