About us

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Your customers will be over the moon

Our goal is to bring your customers into a future of loyalty that is more engaging, convenient, fun and intelligent.

Feel like a rocket scientist

We give you the building blocks you need to create the ultimate rocket ship that will launch you into the future of loyalty. Our loyalty platform is easy-to-use and designed specifically for the convenience retail industry.

Meet Saurabh

Head of Sales and General Manager,
North America

Saurabh is the Head of Sales and General Manager, North America with Liquid Barcodes. His experience includes marketing roles with global retail brands such as Yum!, Costa Coffee and Carlsberg. With his expertise in creating sustainable engagement programs for customers, he enjoys building future-proof business models for his clients. When he’s not delivering customer delight, he pursues his passion for cycling, visiting culture hotspots and exploring culinary trails with his pre-teen daughter.

Meet Mats


Mats is the CEO, and his background includes Circle K and Accenture. His expertise is in all things convenience retail. He lives in Oslo and is a subscriber where a subscription is available. As Head of the Family, he has multiple family subscriptions, and his favorite one is for the local ski-and bike-resorts that gives unlimited access year-round. He is an old basketball champ and still practices his moves and jump-shot, fearing his sons will soon beat him 1:1.

Meet Mats


Meet Luisa

Head of Customer Excellence

Luisa is the Head of Customer Excellence and her backgrounds includes the hospitality industry and marketing management, working for some big companies around the world. She is based in Málaga, her hometown after being 8 years around different countries (London, Greece, Portugal or New York) Her passion is doing outdoor sports like biking, running or surfing. Always with a smile, she will delight customers with ideas that will ensure the success of their loyalty programme.

Meet Jose

Head of Projects & Apps

José is the Head of Projects & Apps and his background includes management consulting and IT implementation in the energy sector. He is based in Málaga but has lived in different places such as Madrid and Munich and has participated in projects in more than 15 countries. In his freetime he plays football, basketball, practices paddle surfing and dance salsa. He is passionate about technology, music and wine. With a positive and a can do attitude, he will strive to find an innovative solution to maximize value for customers as well as deliver what he promised.

Meet Jose

Head of Projects & Apps

Dan Munford is a recognized expert on the international convenience and fuel retail markets. Dan is Managing Director at Insight Research, Global Convenience Store Focus and Shop Talk Live. Dan is Advisor to the NACS International Board of Directors and NACS Relationship Partner, Global.

Meet Dan

Chairman of the Liquid Barcodes Advisory Board

Christian Warning is a former senior retailer with experience from Shell and Deutche Bahn Service Store. Christian is the founder and managing director of The Retail Marketeers, a Hamburg based foodvenience think tank. He is also NACS Relationship Partner D-A-CH.

Meet Christian

on Liquid Barcodes Advisory Board

Bob Stein is former Chairman, President and CEO of Dairy Mart Convenience stores as well as CEO of Kalibrate Technologies that serves the global convenience store industry.

Meet Bob

investor in Liquid Barcodes and Chairman of the Board

Quinn Ricker is the former President and CEO of Ricker Oil convenience stores.

Meet Quinn

investor in Liquid Barcodes

Our people are among the world's foremost experts in engaging and retaining convenience retail customers, and we are passionate about the future of loyalty.

Work for us?

We’re always searching for talented people who want to be part of a dynamic team. Learn more about our team and career opportunities in Málaga.

Career opportunities →

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