Machine Learning

We believe the future of loyalty is intelligent

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions with the help of machine learning.

How can Machine Learning help your business grow?

By utilizing customer data, Machine Learning can help you understand your customers and personalize how you connect with them – ensuring optimal relevance and timing for your offers and communication.

Tap into the endless opportunities our AI provides to increase the lifetime value of your loyalty members and subscribers and optimize your customer connection cycle.

Key components:

Data Insight



A/B Testing

How can Machine Learning help you connect with your customers?


Understand your customer and optimize promotion relevance.


Identify valuable customers and increase their lifetime value with automation.


Improve your operations in all steps of the customer connection cycle.

Are you ready
to start the journey?

Blog post

7-Eleven Insights – The Future of Loyalty is Intelligent and Automated.

For so many people, their favourite mornings begin with a great coffee they pick up on the way to work and perhaps a delicious baked croissant. It’s the perfect morning treat, and they enjoy it even more when they find an exclusive offer that encourages them to drop in store even on days they might […]

Blog post

Feature in Focus – Automation

As the world’s only loyalty marketing platform designed exclusively for convenience retailers, we have a unique understanding of the key marketing success factors that are critical in your business if you want to achieve true customer loyalty. And our top priority is helping you operate more efficiently while communicating effectively, so this article discusses the idea […]

Blog post

Is Your Loyalty Programme Profitable?

This article first appeared on Global Convenience Store Focus. Experienced retail marketers are increasingly smart and savvy. Marketing channels have evolved dramatically to include sophisticated digital solutions alongside our traditional above-the-line and below-the-line campaigns, loyalty programmes, sponsorship and PR, meaning we are all even busier than ever before. However marketers worldwide are still unable to accurately measure the effectiveness and […]


Allow machine learning algorithms to sort content by daypart and personalised for each loyalty member based on demographics, weather and past activity such as receipts data, redemption history and app activity

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Unlock the value of your data with AI-powered solutions that continually learns, tunes and makes personalisation easy for you. A/B test that machine learning proves to deliver a more relevant experience for your loyalty members.

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Different, but equally great:


Subscriptions on products such as carwash and coffee make sure your customers come back more often and lets them skip the line 
– convenience style.


With points or stamps as your reward currency, add tiers and levels to engage and truly connect with your customers on a more emotional level.


With hundreds of game templates and gamified promotional mechanics, your customers will experience that being loyal to your stores is simply fun.

A lot happens in our universe

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