Liquid Barcodes

Resources

Delivering Personalized Content With Machine Learning and Image Recognition

Carolyn Schnare Chief Content Officer, Liquid Barcodes

04/13/2022

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.

 

It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app in search of inspiration and offers.

The first offer Amy sees is for a pepperoni pizza, the second offer is for a Mountain Dew and the third is a sandwich – not coffee and not breakfast. Annoyed and dissatisfied, Amy pours herself a simple small coffee and leaves, forgetting she was hungry.

 

Example of 7-Eleven Denmark coupons displayed using machine learning

 

This customer might not be lost to this store forever, but she would surely have purchased more if the app supplied her with relevant offers meeting her needs at that exact moment.

Amy isn’t alone. According to a 2019 survey by Google/Ipsos U.S., “63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.”

 

Machine Learning to the Rescue

7-Eleven Denmark, operated by Reitan Convenience, is a retail leader in technology innovation and adoption. In 2019, NACS awarded the International Convenience Retailer of the Year Award to Reitan Convenience for their forward-thinking approach to retail, communication, and technology. “Technology played an important role in helping customers navigate and choose products, with digital platforms providing nutritional information. 7-Eleven Denmark tied deals and loyalty initiatives into its app, which led to a significant increase in the number of downloads,” according to NACS.

 

Winners

 

7-Eleven was an early adopter, deploying a highly functional smartphone app to customers. App users can collect and earn rewards, play games, send gifts to friends and family and find stores and opening hours. Additionally, users receive offers for food service items – but not just random suggestions for every user.

Partnering with Liquid Barcodes, 7-Eleven developed an intricate machine learning algorithm that provides app users with highly-specialized offers based on time of day, day of week, weather, seasonality, prior purchases, and location. Additionally, by relying on machines to do the hard work of personalizing offers, the marketing staff doesn’t have to constantly sort offers and guess which promotions to give to an entire population of users.

Machine Learning Module

 

Think back to Amy at the beginning of this article who unsurprisingly lost her appetite at seven in the morning when offered a pizza for breakfast. If she had been using such a highly personalized app, it would have told her she would like a croissant, a white chocolate mocha, and maybe a paleo shot for later.

 

Amy's breakfast provided by the machine learning algorithm

 

Perhaps if Amy felt understood by her store, she would be back that evening on her commute home to see what the app might offer her for dinner. In fact, the app would also know that on weekends, Amy tends to choose more indulgent items as opposed to the healthier options she chooses during the week.

 

Amys Saturday

 

The Business Case for Machine Learning with Image Recognition AI

In late 2021, Liquid Barcodes and 7-Eleven Denmark conducted a study of its mobile app users. In just one week, they found that users were five times more likely to redeem one or more of the top three offers shown. Users also reported that the top three offers shown to them were 40% accurate to their preferences, which indicates that the app is perceived as very well personalized compared to a static group with non-personalized offers.

Accuracy with Machine Learning

 

Miguel Regueira, Data Scientist for Liquid Barcodes, works extensively with customer data to ensure the output from the artificial intelligence programming is simply that – intelligent. For instance, the algorithm understands that it is summer and with weather data inputted into the system, it learns which customers will purchase a hot drink at noon even in the summer and which customers prefer a cold beverage. And it learns from purchasing behavior which customers prefer the energy drink offered in the front.

Once again, think back to Amy who would have been quite happy with her morning croissant and coffee. At the same time, same day, a gentleman – Bill – walks into the store that morning but Bill just finished his shift at the local hospital after working twelve long hours. He is starving and deeply in need of caffeine so he can get home with the energy to get his kids ready and off to school. Bill stops into this store and as he checks his app, he is suggested a small pepperoni pizza, candy bars, and an energy drink – but not just any drink, his favorite Monster Energy drink. Bill happily claims the offer and heads off to conquer what remains of his day.

 

pizza candy energy

 

 

What’s New? Machine Learning now with Image Recognition AI!

The machine-learning algorithm that provides app users with highly-specialized offers based on time of day, day of the week, weather, seasonality, prior purchases, and location continues to evolve. Miguel and his team at Liquid Barcodes have added image recognition machine learning with image recognition AI to the model to make the algorithms even more precise. 7-Eleven Denmark runs several promotions for bottled drinks at any given time and the program is even smarter now. It has learned that Bill chooses images that have a pink or white aluminum can (Monster Energy) more frequently than an image with a gray plastic bottle with red lettering (Coca-Cola). Amy, on the other hand, always chooses pastries in the morning at that time so the program chose a croissant promotional image to share.

Both customers were in the store at the same time, using the same app, but it is notable that each saw different coupons. “By mining the customer information and analyzing session data, we were able to build a model that not only tracks offer redemption, but our predictions have also resulted in 3.5 times greater accuracy in promotions personalization which leads to increased sales for the retailer and higher customer engagement with the app,” says Regueira. 

 

 

nytt

 

When both customers return later in the day, they will receive different offers. For Amy, her first three coupons will be for a salad, followed by juice and finally, candy bars.

 

salad juice candy

 

For Bill, he will see first a smoothie, then a wrap, and finally a Coke because the program learned he likes to buy those items together.

 

juice wrap Coke

 

Promotions Personalization Delivers Increased Revenue

Customers prefer to interact with brands that know them, care about them, treat them with respect, and most of all, are relevant in their time of need. There is nothing more annoying than advertisements that completely miss the mark, suggesting a product at the wrong time of day or at the wrong place in time. Worse yet, being served ads that ‘overheard’ a conversation and presumed the customer wanted a product that was potentially offensive could lose their business.

Rewarding customers for shopping and interacting with an app in a way that makes them feel special is key to winning their future business. By taking the guesswork out of promotions, the customers are not only happier, but the marketing team can also focus on bigger and better things!

 

Happy customer

About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique machine learning, personalization, subscriptiongamificationloyalty, and capabilities and has developed this app for use across 7-Eleven Denmark stores.

Learn more about Liquid Barcodes at LiquidBarcodes.com.

 

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters.

 

Test Drive the 7-Eleven Denmark App 

Liquid Barcodes
Liquid Barcodes

7-Eleven Denmark

Powered by the machine-learning algorithm, 7-Eleven Denmark‘s mobile app combines key insights about the user, as well as the time of day they are viewing the app, and other factors such as the season and weather, in order to intelligently decide what coupons should be shown in each moment for each member.

Liquid Barcodes Liquid Barcodes

Blog post

Lessons in Loyalty: Rewarding With Stamps

Keep customers engaged and happy with loyalty program stamp rewards. 

Blog post

Lessons in Loyalty: In-Store Excellence

Executing a personalized loyalty strategy ensures each store visit is efficient and includes moments of gratification.

Blog post

Lessons in Loyalty: Powerful Promotion

Promote a rewarding loyalty program that prioritizes personalized value to ensure members feel valued, and appreciated.

Blog post

Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

Blog post

Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

Blog post

Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

Blog post

Liquid Barcodes: Elevating Retail Experiences

Liquid Barcodes is a proud partner to global retailers using revolutionary technology to increase sales and grow customer engagement.

Blog post

Unlock Customer Loyalty: Choosing the Right Rewards Program for Your Business Goals

Loyalty reward programs attract new customers, keep them coming back, and increase sales, and can be tailored to meet specific goals.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Liquid Barcodes Connects at 2023 NACS Show

Liquid Barcodes exhibits at the 2023 NACS Show showcasing its app-based loyalty, subscription, and payment solutions.

Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
istan

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANASLOT

judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

https://social.msdn.microsoft.com/Profile/istana-slot-777
https://www.behance.net/helmipaten
https://telegra.ph/IstanaSlot-Tempat-Terbaik-untuk-Pengalaman-Perjudian-Online-yang-Seru-10-20
https://gab.com/istanaslotgacor
https://onlinegamblingworld.my-free.website/s/cdn/?https://livechat-istanaslot.xyz/
https://www.provenexpert.com/istanaslots/
https://link.space/@istanaslot777
https://t.me/s/situsslot
http://forum.blockmango.com/topic/53367/link-alternatif-login-istanaslot-daftar-dan-gabung-segera
https://istanaslots.contently.com/
https://500px.com/p/istanaslots
https://myspace.com/istanaslots
https://medium.com/@erlinapaten777/istanaslot-situs-judi-slot-online-terbaik-dan-terpercaya-di-tahun-2023-ae10feac6088
https://medium.com/@erlinapaten777
http://istanaslots.idea.informer.com/
https://replit.com/@erlinapaten777
https://replit.com/@istanaslot777
https://istanaslotgacor.hashnode.dev/link-alternatif-login-istanaslot
http://193.140.229.56:3000/istanaslots/istanaslot/issues/1
https://dribbble.com/istanaslots/shots
http://193.140.229.56:3000/istanaslots
https://dribbble.com/istanaslots/about
https://ko-fi.com/istanaslots
https://ko-fi.com/istanaslots/gallery
https://disqus.com/by/istanaslots/about/
https://bbs.now.qq.com/?5951916
https://potofu.me/istanaslots
https://lit.link/en/istanaslots
https://www.blogger.com/profile/13732575843288704588
https://fae.disability.illinois.edu/summary/18b7ac547f835b20/rc/
https://nowewyrazy.uw.edu.pl/profil/istanaslots
https://hub.docker.com/r/istanaslots/link-resmi-istanaslot
https://app.simplenote.com/p/7qTCNx
https://www.tripadvisor.com.vn/Profile/Traveler55768473195
https://www.scoop.it/topic/istanaslots
https://withkoji.com/@istanaslot
https://www.bahamaslocal.com/userprofile/1/258137/istanaslots.html
https://justpaste.it/u/istanagacor
https://justpaste.it/6trpi
https://www.pinterest.com/erlinapaten777/
https://git.disroot.org/istanaslots
https://speakerdeck.com/erlinapaten
https://www.walkscore.com/people/114255253064/istanaslots
https://letterboxd.com/istanaslots/
https://beacons.ai/istanaslots
https://www.maliweb.net/author/istanaslot
https://artmight.com/user/profile/2986114
https://myopportunity.com/en/profile/istana-slots/nw
https://www.empowher.com/users/istanaslot7777
https://www.insanelymac.com/forum/profile/2676453-istanaslots/?tab=field_core_pfield_13
https://trello.com/u/erlinaaja/activity
https://about.me/istana-slots
https://cs.astronomy.com/members/istanaslots/default.aspx
https://istanaslotgacor.zohosites.com/
https://issuu.com/istanaslots
https://issuu.com/istanaslots/docs/link_alternatif_login_istanaslot.docx
https://profile.hatena.ne.jp/erlinapaten777/
https://www.linkcentre.com/profile/istanaslos/
https://www.producthunt.com/@istanaslots
https://medium.com/@helmipaten777
https://medium.com/@helmipaten777/istanaslot-terobosan-terbaru-dalam-dunia-slot-online-di-2023-70bd6f25465f
https://heylink.me/ISTANASLOT.COM/
https://joy.bio/istana-gacor
https://solo.to/istana-gacor
https://mylink.la/istanaslots
https://s.id/1WhHE
https://s.id/1WhHO
https://s.id/1WhHX
https://s.id/1WhI3
https://www.wattpad.com/user/istanaslots
https://gratis-4156611.jouwweb.nl/
http://uid.me/istanaslots
https://linkfly.to/51107uVV4AW
https://www.divephotoguide.com/user/istanaslots
https://mez.ink/istanaslots
https://desty.page/istanaslot
https://magic.ly/istanaslots
https://bit.ly/4667NBw
https://bit.ly/47oiujP
https://bit.ly/3Sv5PaG
https://bit.ly/472wu33
https://bit.ly/3sqCjrY
https://bit.ly/49F2fB5
https://gab.com/istanagacorslot
https://social.msdn.microsoft.com/Profile/istanagacorslot
https://profile.ameba.jp/ameba/helmipaten
https://ameblo.jp/helmipaten/entry-12828152988.html
https://giphy.com/channel/istanagacorslot
https://tinyurl.com/istanaslots
https://tinyurl.com/mr2zhnxe
https://tinyurl.com/2ft2dwae
https://tinyurl.com/ms7ujhbe
https://tinyurl.com/2w5ndtb4
https://tinyurl.com/46d5czk2
https://tinyurl.com/td6fkahm
https://www.twitch.tv/istanagacorslot
https://telegra.ph/Link-Alternatif-Situs-Resmi-Pragmatic-Play-11-11
https://glitch.com/@erlinapaten777
https://istanagacor777.weebly.com/
https://6548934d557e4.site123.me/
https://band.us/band/93104459/intro
https://istanagacor.onepage.website/
https://plaza.rakuten.co.jp/istanagacor88/diary/202311240000/
https://profile.ameba.jp/ameba/istanagacor
https://social.msdn.microsoft.com/Profile/istanaslot888
https://istanagacor.vercel.app/
https://istanaslotgacor.wixsite.com/istana-slot
https://social.msdn.microsoft.com/Profile/istanagacorslot
istana slot
istanaslot
https://istanagacor.bloggersdelight.dk/
https://www.zillow.com/profile/istana3com
https://www.zillow.com/profile/helmipaten777
https://telegram.me/s/situsslot
https://istana-slot-gacor.pages.dev/
https://gangsterslot.pages.dev/
Situs Togel Toto 4D https://istana-slots.blogspot.com/ https://sohibslot.makeweb.co/ http://3.107.67.170/ https://istanaslot.vzy.io/ https://medium.com/@helmipaten777/about https://medium.com/@sohibslot777/about