Liquid Barcodes

Resources

Increasing Customer Engagement With Loyalty Programs

Carolyn Schnare Chief Content Officer, Liquid Barcodes

11/01/2023

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

In today’s fast-paced retail environment, convenience stores are constantly vying for the attention of mobile-obsessed customers. To stay competitive and foster long-term growth, app-based loyalty programs are no longer nice-to-haves, but must-have programming.

This is the first in a series of articles to explore the fundamental concepts of loyalty from basic discounts, points, and perks and will set the stage for next-level programs and strategies involving subscriptions and mobile payments.

 

Maxol Loyalty Rewarded

 

Loyalty Program Basics

A basic loyalty program rewards customers for shopping and will incent further purchases with one-time coupons or regular discounts just for being a member. These programs are relatively easy to create and maintain. Users or members can join by sharing little to no personal information. 

Here are some elements of a traditional loyalty program:

Discounts

Discounts are the simplest and most direct way to incentivize customer loyalty. This approach offers customers exclusive price reductions on specific products or their entire purchase. A customer could receive a 10% discount every time they purchase their favorite beverage. This instant gratification not only pleases customers but also keeps them coming back.

 

Points

Points-based loyalty programs are another popular choice. These programs award points for each purchase and these points can be redeemed for rewards, discounts, or products. Chipotle has a popular points-based program and for every dollar spent, the user earns 10 points. Customers can choose from rewards like free entrees, sides of chips or guacamole, or can donate points toward charities. This system not only motivates customers to shop regularly but also lets them see tangible rewards for their loyalty.

 

Double Points

 

Digital Stamps

The classic stamp or punch card system remains a tried-and-true method but is no longer dependent on a paper card when digital. In this approach, customers earn a stamp or punch for each purchase of a certain item. After accumulating a certain number of stamps, they receive a reward, such as a free cup of coffee. This method taps into customers’ desire for completeness and immediate rewards, creating a sense of achievement. Irish retailer Maxol has excelled with its digital stamp program, rewarding Rosa Coffee drinkers for their purchases. Another example is a chain of stores that sells hand-made pretzels in over sixty locations throughout Switzerland, which rewards customers with crowns for each pretzel purchase.

 

Maxol app

 

Exclusive Perks

Beyond discounts and purchase rewards, perks add a layer of exclusivity to a loyalty program. These non-monetary rewards may include early access to new products, special promotions, or exclusive experiences. For example, loyalty program members might get first dibs on your store’s latest product releases or limited-time offers, creating a sense of privilege that’s hard to resist.

 

Bretzelkonig download app

 

Gamification

Customers enjoy playing games and when games result in free products or bonus points, people get hooked. Introducing gamification elements to a loyalty app could mean introducing challenges, leaderboards, or actual games like a “spin-and-win” or “scratch-off.” United Pacific dba Rocket stores offer a variety of games within their car wash app to encourage users to play and win free washes for friends. Gamification transforms a typical shopping experience into an interactive adventure, further solidifying customer loyalty.

Daily game

 

More Advanced Loyalty Programs

Recognizing customer frequency with a loyalty app is a good starting point for rewarding customers. But, as competitors fight to secure the customer’s wallet spend, retailers need to get creative and also increase the functionality and convenience of an app. Taking a loyalty app to the next level with just a few simple additions can truly differentiate a retailer from the store just down the road.

 

Tiered Programs

As members earn rewards, they can progress from one level to the next in a tiered loyalty program. Circle K in Vietnam elevates members from an entry-level tier to silver and gold as they increase their spending and visit frequency. Gold status rewards members with extra benefits and discounts which can then be shared with friends and family through the app. This helps create an emotional connection between the brand and its members, helping them to connect.

 

CK Vietnam

 

Subscriptions

The hottest trend in convenience and foodservice is app-based subscription programs for drinks, food, and more. Customers pay a monthly fee to access a certain number of unlimited products. Subscribers can pay once and enjoy that product all month. Retailers have a guaranteed and predictable revenue. And, that customer will not go anywhere else for that item – a guaranteed, automatic customer! We wrote several articles about subscription programs this past summer and you can read more in An Introduction to Subscription Programs article.

 

Beverage Subscription App

 

Mobile Payments

Life happens on smartphones and this is a trend that is going to continue. Customers enjoy the convenience of having everything they need on their phones and that phone is always in their hand or pocket. Why not make paying for essentials like fuel or beverages even more convenient? Integrating mobile payments into your loyalty program streamlines the customer experience, allowing them to earn rewards and make purchases. Imagine a mobile app that enables customers to pay for items, earn loyalty points, and access personalized offers—all within the same platform. This not only enhances the convenience but also fosters a stronger emotional connection between your store and your customers. Smart retailers like Sunshine Gasoline and Smith Oil have been successfully allowing customers to pay for fuel with their mobile app. Additionally, both accept only ACH payments (tied to a bank account rather than a credit card) and have immensely reduced their credit card processing costs.

 

Fuel App Payment

 

Achieve Loyalty App Excellence

Large or small, retailers have found that having a functional, sleek, easy-to-use loyalty app is the optimal way to stand above the competition.

Whether starting or looking to revamp a current loyalty program, the experts at Liquid Barcodes can help develop a simple-to-operate rewards program or integrate with a current program to add differentiating next–level programming.

Embrace the loyalty revolution and watch your business flourish.

 

About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle” to engage, promote and reward customers’ activities in real time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscriptionmobile paymentmachine learning, personalizationgamificationloyalty, and other capabilities.

 

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.





Blog post

Gamified Loyalty: How 7-Eleven Achieved 150% More Redemptions

Examining 7-Eleven and Narvesen data proves that gamified loyalty drives program engagement and growth and increases revenue.

Blog post

Redefining Gamified Loyalty: Meet the Next-Gen Liquid Barcodes Gamified Loyalty Platform

The new Liquid Barcodes gamification platform combines captivating graphics, sensory feedback, and customizable rewards to drive higher user engagement and boost revenue In the world of loyalty programs, keeping members engaged is key. That’s why gamification has become a powerful tool for convenience retailers looking to create loyalty experiences that are as fun as they […]

Blog post

Cheers to Rewards: Old Irish Pub’s Game-Changing Loyalty App

Old Irish Pub’s Loyalty App Revolutionizes Customer Engagement with Games, Rewards, and Exclusive Benefits In 2023, Old Irish Pub launched one of the coolest loyalty apps to hit the bar scene anywhere in the world. Customers earn rewards for hanging out, playing games, and having cocktails and beers! Cheers to that! Old Irish Pub, styled […]

Blog post

Loyalty Power Moves By Power Market

The Power Market loyalty app features a subscription car wash program with rewards, games, and more. H&S Energy, dba Power Market, is finding great success with a new car wash subscription program, powered by Liquid Barcodes. H&S Energy operates 170+ retail gasoline service stations and convenience stores under the well-recognized Extra Mile and Power Market […]

Blog post

Han-Dee Hugo’s Summer Promotion Shifts Into High Gear

Han-Dee Hugo’s Jeep giveaway attracts 20,000 new loyalty members during summer campaign. Han-Dee Hugo’s, a division of Sampson-Bladen Oil Company based in Clinton, NC, surprised themselves with a larger-than-expected following for its summer 2024 Jeep Wrangler giveaway for loyalty mobile app users. In June, Han-Dee Hugo’s debuted its new loyalty mobile app, collaborating with many […]

Blog post

Achieve Infinite Customer Loyalty

7 Key Components to Operating a Successful Loyalty Program Using proven loyalty techniques, retailers can attract customers, enhance their experiences, and encourage repeat visits. We developed a practical framework to help retailers structure their work on improving all three areas, we call it The Customer Connection Cycle” The Liquid Barcodes Customer Connection Cycle is our […]

Blog post

Car Wash Subscriptions = Guaranteed Revenue

Subscription programs offer customers a frictionless solution that guarantees recurring revenue. 

Blog post

Car Wash Subscriptions Clean Up With Guaranteed Retailer Revenue

Car wash subscription programs offer customers a frictionless and contactless solution, ensuring recurring revenue for retailers. 

Blog post

Cheers to Beers: Old Irish Pub Rewards for Frequent Customers

European restaurant chain Old Irish Pub rewards customers with digital stamps for buying drinks, offers games and more! 

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape. In today’s fast-paced retail environment, convenience stores are constantly vying for the attention of mobile-obsessed customers. To stay competitive and foster long-term growth, app-based loyalty programs are no longer […]

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
istan

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANASLOT

judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

https://social.msdn.microsoft.com/Profile/istana-slot-777
https://www.behance.net/helmipaten
https://telegra.ph/IstanaSlot-Tempat-Terbaik-untuk-Pengalaman-Perjudian-Online-yang-Seru-10-20
https://gab.com/istanaslotgacor
https://onlinegamblingworld.my-free.website/s/cdn/?https://livechat-istanaslot.xyz/
https://www.provenexpert.com/istanaslots/
https://link.space/@istanaslot777
https://t.me/s/situsslot
http://forum.blockmango.com/topic/53367/link-alternatif-login-istanaslot-daftar-dan-gabung-segera
https://istanaslots.contently.com/
https://500px.com/p/istanaslots
https://myspace.com/istanaslots
https://medium.com/@erlinapaten777/istanaslot-situs-judi-slot-online-terbaik-dan-terpercaya-di-tahun-2023-ae10feac6088
https://medium.com/@erlinapaten777
http://istanaslots.idea.informer.com/
https://replit.com/@erlinapaten777
https://replit.com/@istanaslot777
https://istanaslotgacor.hashnode.dev/link-alternatif-login-istanaslot
http://193.140.229.56:3000/istanaslots/istanaslot/issues/1
https://dribbble.com/istanaslots/shots
http://193.140.229.56:3000/istanaslots
https://dribbble.com/istanaslots/about
https://ko-fi.com/istanaslots
https://ko-fi.com/istanaslots/gallery
https://disqus.com/by/istanaslots/about/
https://bbs.now.qq.com/?5951916
https://potofu.me/istanaslots
https://lit.link/en/istanaslots
https://www.blogger.com/profile/13732575843288704588
https://fae.disability.illinois.edu/summary/18b7ac547f835b20/rc/
https://nowewyrazy.uw.edu.pl/profil/istanaslots
https://hub.docker.com/r/istanaslots/link-resmi-istanaslot
https://app.simplenote.com/p/7qTCNx
https://www.tripadvisor.com.vn/Profile/Traveler55768473195
https://www.scoop.it/topic/istanaslots
https://withkoji.com/@istanaslot
https://www.bahamaslocal.com/userprofile/1/258137/istanaslots.html
https://justpaste.it/u/istanagacor
https://justpaste.it/6trpi
https://www.pinterest.com/erlinapaten777/
https://git.disroot.org/istanaslots
https://speakerdeck.com/erlinapaten
https://www.walkscore.com/people/114255253064/istanaslots
https://letterboxd.com/istanaslots/
https://beacons.ai/istanaslots
https://www.maliweb.net/author/istanaslot
https://artmight.com/user/profile/2986114
https://myopportunity.com/en/profile/istana-slots/nw
https://www.empowher.com/users/istanaslot7777
https://www.insanelymac.com/forum/profile/2676453-istanaslots/?tab=field_core_pfield_13
https://trello.com/u/erlinaaja/activity
https://about.me/istana-slots
https://cs.astronomy.com/members/istanaslots/default.aspx
https://istanaslotgacor.zohosites.com/
https://issuu.com/istanaslots
https://issuu.com/istanaslots/docs/link_alternatif_login_istanaslot.docx
https://profile.hatena.ne.jp/erlinapaten777/
https://www.linkcentre.com/profile/istanaslos/
https://www.producthunt.com/@istanaslots
https://medium.com/@helmipaten777
https://medium.com/@helmipaten777/istanaslot-terobosan-terbaru-dalam-dunia-slot-online-di-2023-70bd6f25465f
https://heylink.me/ISTANASLOT.COM/
https://joy.bio/istana-gacor
https://solo.to/istana-gacor
https://mylink.la/istanaslots
https://s.id/1WhHE
https://s.id/1WhHO
https://s.id/1WhHX
https://s.id/1WhI3
https://www.wattpad.com/user/istanaslots
https://gratis-4156611.jouwweb.nl/
http://uid.me/istanaslots
https://linkfly.to/51107uVV4AW
https://www.divephotoguide.com/user/istanaslots
https://mez.ink/istanaslots
https://desty.page/istanaslot
https://magic.ly/istanaslots
https://bit.ly/4667NBw
https://bit.ly/47oiujP
https://bit.ly/3Sv5PaG
https://bit.ly/472wu33
https://bit.ly/3sqCjrY
https://bit.ly/49F2fB5
https://gab.com/istanagacorslot
https://social.msdn.microsoft.com/Profile/istanagacorslot
https://profile.ameba.jp/ameba/helmipaten
https://ameblo.jp/helmipaten/entry-12828152988.html
https://giphy.com/channel/istanagacorslot
https://tinyurl.com/istanaslots
https://tinyurl.com/mr2zhnxe
https://tinyurl.com/2ft2dwae
https://tinyurl.com/ms7ujhbe
https://tinyurl.com/2w5ndtb4
https://tinyurl.com/46d5czk2
https://tinyurl.com/td6fkahm
https://www.twitch.tv/istanagacorslot
https://telegra.ph/Link-Alternatif-Situs-Resmi-Pragmatic-Play-11-11
https://glitch.com/@erlinapaten777
https://istanagacor777.weebly.com/
https://6548934d557e4.site123.me/
https://band.us/band/93104459/intro
https://istanagacor.onepage.website/
https://plaza.rakuten.co.jp/istanagacor88/diary/202311240000/
https://profile.ameba.jp/ameba/istanagacor
https://social.msdn.microsoft.com/Profile/istanaslot888
https://istanagacor.vercel.app/
https://istanaslotgacor.wixsite.com/istana-slot
https://social.msdn.microsoft.com/Profile/istanagacorslot
istana slot
istanaslot
https://istanagacor.bloggersdelight.dk/
https://www.zillow.com/profile/istana3com
https://www.zillow.com/profile/helmipaten777
https://telegram.me/s/situsslot
https://istana-slot-gacor.pages.dev/
https://gangsterslot.pages.dev/
Situs Togel Toto 4D https://istana-slots.blogspot.com/ https://sohibslot.makeweb.co/ http://3.107.67.170/ https://istanaslot.vzy.io/ https://medium.com/@helmipaten777/about https://medium.com/@sohibslot777/about https://sites.google.com/view/sohibslot/ https://sites.google.com/view/istanaslots/ https://sohib3.odoo.com/ https://istanaxplay.medium.com/about https://www.tumblr.com/cabehijau https://istanaslot.vzy.io/ https://www.anobii.com/en/015dc2515fd5aec6ad/profile/activity https://visual.ly/users/sohibslot777/portfolio https://rentry.co/mnes7s5t https://rentry.co/slot-online-2024 https://istanaslotofficial.medium.com/about https://cutt.ly/meozcUaw https://cutt.ly/Ieozc9W8 https://cutt.ly/Teozc688 https://cutt.ly/GeozvyZf https://cutt.ly/FeozvpGX https://event.i3l.ac.id/ https://event.i3l.ac.id/summercamp/slot777/