With more than 400 locations in major cities such as Hanoi and Ho Chi Minh in Vietnam, the CK CLUB features coupons, stamps and tiers, as well as some clever scanning capabilities to allow the brand to connect its customers from O2O (online to offline).
Circle K in Vietnam has integrated its online delivery and shopping brand, CKGO, in to the loyalty app. as well. Customers can make online purchases from the CKGO website or from partner sites., without compromising the ease, speed, and convenience that customers expect from Circle K.
Members of the customer retention program start to receive exclusive offers and benefits as soon as they download the app, with coupons and loyalty stamps awarded for buying products in key strategic categories – coffee, iced coffee and milk.
Driving customer stickiness is a marketing objective, CK Club members progress from silver to gold status if they visit frequently (30 times in 90 days) or once they spend over a million Vietnamese Dong (about $45).
Members simply scan the QR code in the app on every visit to ensure their visit has been tracked.
Gold status rewards members with extra benefits and discounts, and these can then be shared through the app. This helps create an emotional connection between the brand and its members, by helping them to connect with their family and friends.
Knowledge at their fingertips: Today’s customers are busier than ever, but like consumers worldwide, Vietnamese people use the power of their phone for access to instant insights and information, so they are faster and better informed than ever before.
This new age of digitisation has also made Vietnamese consumers more impatient and demanding. The products they buy must be great quality and great value for money, and they expect services to be fast, efficient, convenient, and courteous.