Subscription

We believe the future of loyalty is convenient.

Subscriptions on products such as carwash and coffee make sure your customers come back more often and lets them skip the line – convenience style.

How can Subscription help your business grow?

Subscription ensures recurring revenue by recruiting returning, high-value customers for your convenience retail store. By buying a subscription to coffee or carwash, you make these regular purchases as convenient as possible for your customer.

When buying a monthly subscription in the app, your consumer can skip the line: Quick and easy – the ultimate convenience. This allows you to simplify your operation and handle peak hours more smoothly.

Liquid Barcodes Liquid Barcodes
Liquid Barcodes Liquid Barcodes

“We were excited about the potential of a subscription program but we knew we needed to work with real industry experts for it to be successful. Liquid Barcodes gave us the commercial guidance we needed as well as the powerful platform capabilities to run it effortlessly. We couldn’t be more delighted to be working with them.”

Ed van Etten

North America Car Wash Director and Accelerator at Circle K

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Liquid Barcodes Liquid Barcodes
Liquid Barcodes Liquid Barcodes

“Our customers are both clever and cost conscious. Our younger customers in particular love to feel they are getting a great deal and we knew that the idea of a quick and convenient “cashless coffee” was something they would love. With this exciting offer, they can skip the line and I’ve no doubt they will become our most loyal customers, coming to the store for their daily coffee, and perhaps picking up an extra treat too.”

Johanna Ambre

Head of Innovation and Marketing at Reitan Convenience, Estonia.

Read more →
Liquid Barcodes Liquid Barcodes
Liquid Barcodes Liquid Barcodes

“This subscription program has dramatically improved convenience for customers. The program is very simple to use and offers frictionless, contactless and superb convenience for car wash users.”

Walter Flores

Vice President, Car Wash and Retail Fuel for United Oil

Read more →
Liquid Barcodes Liquid Barcodes
Liquid Barcodes Liquid Barcodes

“We are excited to offer not only a fast and easy car wash subscription program but our region’s first truck wash subscription program. Customers are pleased to know they have full access to purchase and manage subscriptions from their mobile device, not in person like most car wash tunnel competitors.”

Marketing and Merchandising Strategist

Warrenton Oil Company, dba FastLane

Read more →

How to wow

Liquid Barcodes

Three Cs for a 

Great foundation:

The Clear convenience in skipping the line and the Consistent subscription renewals makes for a Compelling loyalty program foundation.

Liquid Barcodes

Being brilliant:

Empowering the whole family to Engage in a multi-user subscription makes it Easy to build long-term super loyalty.

Liquid Barcodes

Offline 2 Online, 

Online 2 Offline:

With subscriptions, your customer gets the ultimate offline experience, contactless, quick and easy – with online communication on the app.

Types of subscription

Liquid Barcodes

Coffee

Carwash

How can Subscription help you connect with your customers?

Liquid Barcodes Liquid Barcodes
Liquid Barcodes

Recruit

Ultra-compelling value proposition for your most important customers.

Liquid Barcodes

In-store

Skip the line convenience style – the ultimate convenience.

Liquid Barcodes

Reward

Special subscriber-only offers and convenient auto-renewal of subscription.

Are you ready
to start the journey?

Blog post

Heat Up Sales With Coffee Subscriptions

Beverage subscription programs offer the benefits of enhanced customer loyalty, a predictable revenue stream, and a competitive edge.

Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

Measure Beverage Subscription Program Success

Use three key metrics to measure beverage program success to ensure long-term viability and maximize profits.

Blog post

Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program

Increase overall foodservice sales by combining a smart daypart marketing strategy with a monthly beverage subscription program.    As foodservice continues to become most important to a convenience store’s financial success and ultimate viability, harnessing the dual power of beverage subscription programs and daypart strategies will help elevate sales throughout the day.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

Use Digital Prepaid Cards to Get Started With Subscription Programs

Digital prepaid cards are frictionless and contactless and a simple way to get started with subscription programs. A subscription program is designed to conveniently remove thinking from everyday purchases for customers to make a one-time decision for month-long unlimited products like drinks and coffee.

Blog post

Which Subscription Model Will Win You the Most Customers?

Subscription programs are enhanced loyalty programs that drive repeat visits for your most valuable customers. According to a 2021 report by WestMonroe, the average U.S. consumer spends $273 per month on subscription-based services. If you haven’t already, it’s time to get in on that action.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Pret A Manger Adds Food Discount to Popular Subscription Programme

Pret A Manger subscription programme rebrands to Club Pret offering nearly unlimited drinks and 10% discount on all food items in the UK.   In late 2020, Pret A Manger launched YourPret Barista programme, the UK’s first-of-its-kind beverage subscription programme. At that time, loyalty expert Paula Thomas predicted that “like Pret, we’re betting that subscriptions […]

Blog post

Coffee Subscription Programs Perk Up Customers And Sales With More Than Just Caffeine

Coffee subscription programs provide retailers with recurring revenue by offering customers convenient access to drinks through monthly programs. PYMNTS.com reports that quick-serve restaurants (QSRs) and coffee chains are seeing a promising uptick in coffee consumption. McDonald’s and Starbucks are both looking to focus on satisfying customers’ caffeine fixes on a daily basis heading into 2023. […]

Blog post

The Subscriber is the Automatic Customer

Move beyond paper and digital loyalty stamp cards and convert customers to automatic customers with subscription programs   Once upon a time, the world relied on paper. Faxing, typing, printing, writing…so much paper. In retail, customers paid with paper money, receipts were printed and customer loyalty stamp cards were stored in wallets.  And, remember those […]

Case

United Pacific: Taking Car Wash Subscription to a New Level

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western […]

Case

Sunshine Gasoline’s Max Car Wash: Successful Subscription Program

Sunshine Gasoline Distributors, based in south Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2021. Stations operate under one of five leading fuel retail brands: Chevron, Shell, Exxon, Mobil or Marathon. As part […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Blog post

Car Wash Subscription Programs Are a Hot Trend

Subscription programs for car washes are a hot trend in convenience retail.

Blog post

Car Wash Program Drives Sales for United Pacific

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. Oftentimes, car wash units occupy a small corner of the lot and do not receive much attention. This is not the case for those […]

Blog post

The 2022 Subscription Economy: Create Happy Customers

Subscription programs are the hottest new customer loyalty trend for foodservice operators and convenience retailers. While the concept of a monthly fee for goods isn’t new, it is a blazing hot concept for retail.

Blog post

Subscriptions for the win!

Amazon Prime is, by nature, a subscription under the auspice of membership. Pay an annual fee, get 2-day shipping and exclusive deals. Amazon took it one level further with “Subscribe & Save” where you can get everyday – and not so everyday – items shipped to you on a regular schedule.  In the early days […]

Blog post

Coffee Subscription Program: Cool, Convenient & Cashless Coffee from R-Kiosk Estonia.

Coffee subscription program? Is this really the best new trend in loyalty? For its latest innovation, R-Kiosk Estonia is announcing the launch of its “coffee pass”, a recurring subscription programme for coffee lovers available across their entire network of almost a hundred convenience stores Estonia is a charming country of just over 1.3 million people […]

Blog post

Couche-Tard Launches Subscription Car Wash Concept

Alimentation Couche‑Tard launches car wash subscription. The world leader in the convenience store and retail fuel industry employs over 124,000 people across its network of almost 14,200 stores in 26 countries.  While it’s best known internationally for its Circle K branded forecourts and stores, the company continues to operate under its original French name Couche-Tard […]

E book

Future of Loyalty: Carwash Subscription – the Ultimate Convenience

Case

Circle K: Unlimited Car Wash Subscription Program

Circle K, operated by Canada’s Alimentation Couche-Tard, has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Circle K uses Liquid Barcodes’ subscription platform to power their Carwash subscription app program. With more than 15.000 stores around the world, Circle K operates more than 5,700 stores […]

Blog post

Espresso House

Espresso House is the third high-profile coffee brand owned by JAB Holdings to launch a subscription service for caffeine-loving consumers. Undoubtedly inspired by the spectacular success of the Panera Bread program, Espresso House is the fastest-growing coffee shop brand in the Nordic region with over four hundred coffee shops in five countries; Sweden, Norway, Finland, […]

Blog post

Circle K Car Wash Subscription Concept Proves Commercially Compelling

Having recently climbed to 183rd position on the prestigious Fortune Global 500 ranking, Couche-Tard is a Canadian company that is best known for its extraordinary scale across the US and international markets, where it operates gas stations, convenience stores, and car wash services such as Circle K. With more than $54 billion in sales in […]

Blog post

Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

Sunshine Gasoline Introduces ACH-Only Mobile Payment for Fuel

Florida convenience retailer releases fuel payment app accepting only ACH payment, saving thousands in payment processing fees for the retailer. Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand featuring a special fuel pay program, powered by C-StorePay by Liquid Barcodes, which allows consumers to conveniently pay for fuel using the app. Customers simply […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Paying for Fuel With an App Is Convenient

Paying for fuel using a stored payment method through your smartphone and the store’s app is an amazingly convenient concept. Drive up, link your phone and the pump, pick your payment method, and fuel up. In under 5 minutes, your fuel tank is full and you’re on your way and you never touched a payment […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

E book

How to successfully convert your customers to ACH

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Case

Smith Oil: Digital Stamp Cards and and Revolutionary Fuel Payment Program

The Smith Oil Company loyalty program rivals, if not exceeds, the apps of some of its largest regional competitors featuring digital stamps, fuel pay, store locator, friend referral, and more. In late 2022, Smith Oil Company initially deployed a fuel pay mobile solution, also created by Liquid Barcodes, featuring a special fuel pay program that […]

Dashboard

Create your subscription plans, define pricing and plan rebate tactics. Upload beautiful, branded art-work that your customers will love. Automate actions and customer communication to increase subscriber life-time value.

Request demo →
Liquid Barcodes
Liquid Barcodes

Analytics

Deep-dive into insights on recruitment, auto-renewals, subscriber engagement, usage and churn. Benchmark store performance and schedule reports to the right managers and teams in your organisation.

Request demo →

Different, but equally great:

Liquid Barcodes

Rewards

With points or stamps as your reward currency, add tiers and levels to engage and truly connect with your customers on a more emotional level.

Liquid Barcodes

Gamification

With hundreds of game templates and gamified promotional mechanics, your customers will experience that being loyal to your stores is simply fun.

Liquid Barcodes

Machine Learning

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions with the help of machine learning.

Liquid Barcodes

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Sign up for our newsletter, and don’t miss a thing. You will receive email newsletters with our latest blog articles, case stories, and ideas-to-go.

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