Subscription

We believe the future of loyalty is convenient.

Subscriptions on products such as carwash and coffee make sure your customers come back more often and lets them skip the line – convenience style.

How can Subscription help your business grow?

Subscription ensures recurring revenue by recruiting returning, high-value customers for your convenience retail store. By buying a subscription to coffee or carwash, you make these regular purchases as convenient as possible for your customer.

When buying a monthly subscription in the app, your consumer can skip the line: Quick and easy – the ultimate convenience. This allows you to simplify your operation and handle peak hours more smoothly.

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“We were excited about the potential of a subscription program but we knew we needed to work with real industry experts for it to be successful. Liquid Barcodes gave us the commercial guidance we needed as well as the powerful platform capabilities to run it effortlessly. We couldn’t be more delighted to be working with them.”

Ed van Etten

North America Car Wash Director and Accelerator at Circle K

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“Our customers are both clever and cost conscious. Our younger customers in particular love to feel they are getting a great deal and we knew that the idea of a quick and convenient “cashless coffee” was something they would love. With this exciting offer, they can skip the line and I’ve no doubt they will become our most loyal customers, coming to the store for their daily coffee, and perhaps picking up an extra treat too.”

Johanna Ambre

Head of Innovation and Marketing at Reitan Convenience, Estonia.

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“This subscription program has dramatically improved convenience for customers. The program is very simple to use and offers frictionless, contactless and superb convenience for car wash users.”

Walter Flores

Vice President, Car Wash and Retail Fuel for United Oil

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How to wow

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Three Cs for a 

Great foundation:

The Clear convenience in skipping the line and the Consistent subscription renewals makes for a Compelling loyalty program foundation.

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Being brilliant:

Empowering the whole family to Engage in a multi-user subscription makes it Easy to build long-term super loyalty.

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Offline 2 Online, 

Online 2 Offline:

With subscriptions, your customer gets the ultimate offline experience, contactless, quick and easy – with online communication on the app.

Types of subscription

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Coffee

Carwash

How can Subscription help you connect with your customers?

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Recruit

Ultra-compelling value proposition for your most important customers.

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In-store

Skip the line convenience style – the ultimate convenience.

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Reward

Special subscriber-only offers and convenient auto-renewal of subscription.

Are you ready
to start the journey?

Blog post

Circle K Makes a Splash With Car Wash Subscription Program in Europe

Circle K has extended its highly successful car wash subscription program to Norway after successful implementations in the United States, Canada, Denmark, Sweden and Estonia. Circle K’s vast global network of car washes has digitally transformed operations with its revolutionary car wash subscription program. First launched in Denmark and the U.S. in 2020, the program […]

Blog post

The Subscriber is the Automatic Customer

Move beyond paper and digital loyalty stamp cards and convert customers to automatic customers with subscription programs   Once upon a time, the world relied on paper. Faxing, typing, printing, writing…so much paper. In retail, customers paid with paper money, receipts were printed and customer loyalty stamp cards were stored in wallets.  And, remember those […]

Blog post

Polish Retail Leader Żabka Launches Coffee Subscription Program

Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

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Circle K’s Program Locks in Hundreds of Thousands of Beverage Subscription Customers

Convenience retailer Circle K embraces 450,000+ beverage subscription customers with their “Sip & Save” program. Innovations in fountain and drink dispensing technologies offer customers sleek digital displays and other innovations. One of the hottest trends foodservice providers and convenience retailers are investing in now are mobile app-powered beverage subscription programs. In May of 2021, Circle […]

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Subscription Programs Are Economically Smart Investments

Monthly subscriptions to products and services are economically smart investments for retailers and customers With a recession looming and gas prices still at record-high levels, customers are tightening their grip on their wallets. But this doesn’t mean they’ll be turning their backs on convenience store purchases and there are ways you can weather the impending […]

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Converting Impulse Shoppers to Automatic Customers

Subscription programs for drinks and snacks encourage customers to change from impulse buyers to automatic customers   Customers stop at gas stations and convenience stores to buy fuel, for beverages and snacks and to use the bathroom, essentially in that order of priority. A NACS survey of gas-buying customers found that half went into the […]

Case

United Pacific: Taking Car Wash Subscription to a New Level

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western […]

Case

Sunshine Gasoline’s Max Car Wash: Successful Subscription Program

Sunshine Gasoline Distributors, based in south Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2021. Stations operate under one of five leading fuel retail brands: Chevron, Shell, Exxon, Mobil or Marathon. As part […]

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Sweet Tea and Coffee Subscription Beverage Programs Brew Recurring Revenue

As summer nears, consumers are turning their attention towards refreshing iced beverages and iced tea is a hot seller this time of year, especially when sold with a subscription beverage program. Sweet tea might be the quintessential drink of southerners in the U.S, but the rest of the country has developed a taste for the […]

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Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

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Car Wash Subscription Programs Are a Hot Trend

Subscription programs for car washes are a hot trend in convenience retail.

Blog post

Car Wash Program Drives Sales for United Pacific

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. Oftentimes, car wash units occupy a small corner of the lot and do not receive much attention. This is not the case for those […]

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The 2022 Subscription Economy: Create Happy Customers

Subscription programs are the hottest new customer loyalty trend for foodservice operators and convenience retailers. While the concept of a monthly fee for goods isn’t new, it is a blazing hot concept for retail.

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Subscriptions for the win!

Amazon Prime is, by nature, a subscription under the auspice of membership. Pay an annual fee, get 2-day shipping and exclusive deals. Amazon took it one level further with “Subscribe & Save” where you can get everyday – and not so everyday – items shipped to you on a regular schedule.  In the early days […]

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Beverage Subscription – The Future is Simple!

With fountain beverage sales expected to heat up in the US market, we are today discussing the latest idea of a beverage subscription package for our favorite fountain drinks. Already, one of the world’s leading convenience store brands Circle K has launched a fountain beverage concept called “Sip and Save”, so it seems that convenience […]

Blog post

Coffee Subscription Program: Cool, Convenient & Cashless Coffee from R-Kiosk Estonia.

Coffee subscription program? Is this really the best new trend in loyalty? For its latest innovation, R-Kiosk Estonia is announcing the launch of its “coffee pass”, a recurring subscription programme for coffee lovers available across their entire network of almost a hundred convenience stores Estonia is a charming country of just over 1.3 million people […]

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Couche-Tard Launches Subscription Car Wash Concept

Alimentation Couche‑Tard launches car wash subscription. The world leader in the convenience store and retail fuel industry employs over 124,000 people across its network of almost 14,200 stores in 26 countries.  While it’s best known internationally for its Circle K branded forecourts and stores, the company continues to operate under its original French name Couche-Tard […]

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Future of Loyalty: Carwash Subscription – the Ultimate Convenience

Case

Circle K: Unlimited Car Wash Subscription Program

Circle K, operated by Canada’s Alimentation Couche-Tard, has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Circle K uses Liquid Barcodes’ subscription platform to power their Carwash subscription app program. With more than 15.000 stores around the world, Circle K operates more than 5,700 stores […]

Blog post

Sunshine’s Success with Subscriptions

Sunshine Gasoline Distributors, based in South Florida, was incredibly proud to rank in twentieth place on CSP’s 2020 ranking of leading convenience store retailers by store count in 2020, yet they are now even more delighted with the success of their car wash subscription program, which they launched just two months ago. As one of […]

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Espresso House

Espresso House is the third high-profile coffee brand owned by JAB Holdings to launch a subscription service for caffeine-loving consumers. Undoubtedly inspired by the spectacular success of the Panera Bread program, Espresso House is the fastest-growing coffee shop brand in the Nordic region with over four hundred coffee shops in five countries; Sweden, Norway, Finland, […]

Blog post

Circle K Car Wash Subscription Concept Proves Commercially Compelling

Having recently climbed to 183rd position on the prestigious Fortune Global 500 ranking, Couche-Tard is a Canadian company that is best known for its extraordinary scale across the US and international markets, where it operates gas stations, convenience stores, and car wash services such as Circle K. With more than $54 billion in sales in […]

Blog post

Sunshine Gasoline Introduces ACH-Only Mobile Payment for Fuel

Florida convenience retailer releases fuel payment app accepting only ACH payment, saving thousands in payment processing fees for the retailer. Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand featuring a special fuel pay program, powered by C-StorePay by Liquid Barcodes, which allows consumers to conveniently pay for fuel using the app. Customers simply […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Paying for Fuel With an App Is Convenient

Paying for fuel using a stored payment method through your smartphone and the store’s app is an amazingly convenient concept. Drive up, link your phone and the pump, pick your payment method, and fuel up. In under 5 minutes, your fuel tank is full and you’re on your way and you never touched a payment […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

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How to successfully convert your customers to ACH

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Dashboard

Create your subscription plans, define pricing and plan rebate tactics. Upload beautiful, branded art-work that your customers will love. Automate actions and customer communication to increase subscriber life-time value.

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Analytics

Deep-dive into insights on recruitment, auto-renewals, subscriber engagement, usage and churn. Benchmark store performance and schedule reports to the right managers and teams in your organisation.

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Different, but equally great:

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Rewards

With points or stamps as your reward currency, add tiers and levels to engage and truly connect with your customers on a more emotional level.

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Gamification

With hundreds of game templates and gamified promotional mechanics, your customers will experience that being loyal to your stores is simply fun.

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Machine Learning

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions with the help of machine learning.

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