Subscription

We believe the future of loyalty is convenient.

Subscriptions on products such as carwash and coffee make sure your customers come back more often and lets them skip the line – convenience style.

How can Subscription help your business grow?

Subscription ensures recurring revenue by recruiting returning, high-value customers for your convenience retail store. By buying a subscription to coffee or carwash, you make these regular purchases as convenient as possible for your customer.

When buying a monthly subscription in the app, your consumer can skip the line: Quick and easy – the ultimate convenience. This allows you to simplify your operation and handle peak hours more smoothly.

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“We were excited about the potential of a subscription program but we knew we needed to work with real industry experts for it to be successful. Liquid Barcodes gave us the commercial guidance we needed as well as the powerful platform capabilities to run it effortlessly. We couldn’t be more delighted to be working with them.”

Ed van Etten

North America Car Wash Director and Accelerator at Circle K

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“Our customers are both clever and cost conscious. Our younger customers in particular love to feel they are getting a great deal and we knew that the idea of a quick and convenient “cashless coffee” was something they would love. With this exciting offer, they can skip the line and I’ve no doubt they will become our most loyal customers, coming to the store for their daily coffee, and perhaps picking up an extra treat too.”

Johanna Ambre

Head of Innovation and Marketing at Reitan Convenience, Estonia.

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“This subscription program has dramatically improved convenience for customers. The program is very simple to use and offers frictionless, contactless and superb convenience for car wash users.”

Walter Flores

Vice President, Car Wash and Retail Fuel for United Oil

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How to wow

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Three Cs for a 

Great foundation:

The Clear convenience in skipping the line and the Consistent subscription renewals makes for a Compelling loyalty program foundation.

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Being brilliant:

Empowering the whole family to Engage in a multi-user subscription makes it Easy to build long-term super loyalty.

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Offline 2 Online, 

Online 2 Offline:

With subscriptions, your customer gets the ultimate offline experience, contactless, quick and easy – with online communication on the app.

Types of subscription

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Coffee

Carwash

How can Subscription help you connect with your customers?

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Recruit

Ultra-compelling value proposition for your most important customers.

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In-store

Skip the line convenience style – the ultimate convenience.

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Reward

Special subscriber-only offers and convenient auto-renewal of subscription.

Are you ready
to start the journey?

Blog post

Subscription Programs Are Economically Smart Investments

Monthly subscriptions to products and services are economically smart investments for retailers and customers With a recession looming and gas prices still at record-high levels, customers are tightening their grip on their wallets. But this doesn’t mean they’ll be turning their backs on convenience store purchases and there are ways you can weather the impending […]

Blog post

Converting Impulse Shoppers to Automatic Customers

Subscription programs for drinks and snacks encourage customers to change from impulse buyers to automatic customers   Customers stop at gas stations and convenience stores to buy fuel, for beverages and snacks and to use the bathroom, essentially in that order of priority. A NACS survey of gas-buying customers found that half went into the […]

Case

United Pacific: Taking Car Wash Subscription to a New Level

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western […]

Case

Sunshine Gasoline’s Max Car Wash: Successful Subscription Program

Sunshine Gasoline Distributors, based in south Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2021. Stations operate under one of five leading fuel retail brands: Chevron, Shell, Exxon, Mobil or Marathon. As part […]

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Sweet Tea and Coffee Subscription Beverage Programs Brew Recurring Revenue

As summer nears, consumers are turning their attention towards refreshing iced beverages and iced tea is a hot seller this time of year, especially when sold with a subscription beverage program. Sweet tea might be the quintessential drink of southerners in the U.S, but the rest of the country has developed a taste for the […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Blog post

Unlimited Car Washes!

Subscription programs for car washes are a hot trend in convenience retail.

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Car Wash Program Drives Sales for United Pacific

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. Oftentimes, car wash units occupy a small corner of the lot and do not receive much attention. This is not the case for those […]

Blog post

The 2022 Subscription Economy: Create Happy Customers

Subscription programs are the hottest new customer loyalty trend for foodservice operators and convenience retailers. While the concept of a monthly fee for goods isn’t new, it is a blazing hot concept for retail.

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Subscriptions for the win!

Amazon Prime is, by nature, a subscription under the auspice of membership. Pay an annual fee, get 2-day shipping and exclusive deals. Amazon took it one level further with “Subscribe & Save” where you can get everyday – and not so everyday – items shipped to you on a regular schedule.  In the early days […]

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Beverage Subscription – The Future is Simple!

With fountain beverage sales expected to heat up in the US market, we are today discussing the latest idea of a beverage subscription package for our favorite fountain drinks. Already, one of the world’s leading convenience store brands Circle K has launched a fountain beverage concept called “Sip and Save”, so it seems that convenience […]

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Coffee Subscription Program: Cool, Convenient & Cashless Coffee from R-Kiosk Estonia.

Coffee subscription program? Is this really the best new trend in loyalty? For its latest innovation, R-Kiosk Estonia is announcing the launch of its “coffee pass”, a recurring subscription programme for coffee lovers available across their entire network of almost a hundred convenience stores Estonia is a charming country of just over 1.3 million people […]

Blog post

Couche-Tard Launches Subscription Car Wash Concept

Alimentation Couche‑Tard launches car wash subscription. The world leader in the convenience store and retail fuel industry, employs over 124,000 people across its network of almost 14,200 stores in 26 countries.  While it’s best known internationally for its Circle K branded forecourts and stores, the company continues to operate under its original French name Couche-Tard […]

Blog post

Cool, Clean and Convenient

I truly love that feeling when my car is freshly washed and I drive out of the gas station feeling so proud of it, and it’s this sense of delight that is driving the extraordinary growth of the global car wash service market. And according to the “International Carwash Association“, more and more people are realising the […]

E book

Future of Loyalty: Carwash Subscription – the Ultimate Convenience

Case

Circle K: Unlimited Car Wash Subscription Program

Circle K, operated by Canada’s Alimentation Couche-Tard, has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Circle K uses Liquid Barcodes’ subscription platform to power their Carwash subscription app program. With more than 15.000 stores around the world, Circle K operates more than 5,700 stores […]

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Driving Loyalty in Convenience Retail – Subscription Case Studies

Blog post

Sunshine’s Success with Subscriptions

Sunshine Gasoline Distributors, based in South Florida, was incredibly proud to rank in twentieth place on CSP’s 2020 ranking of leading convenience store retailers by store count in 2020, yet they are now even more delighted with the success of their car wash subscription program, which they launched just two months ago. As one of […]

Blog post

Espresso House

Espresso House is the third high-profile coffee brand owned by JAB Holdings to launch a subscription service for caffeine loving consumers. Undoubtedly inspired by the spectacular success of the Panera Bread program, Espresso House is the fastest growing coffee shop brand in the Nordic region with over four hundred coffee shops in five countries; Sweden, […]

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Circle K Car Wash Subscription Concept Proves Commercially Compelling

Having recently climbed to 183rd position on the prestigious Fortune Global 500 ranking, Couche-Tard is a Canadian company that is best known for its extraordinary scale across the US and international markets, where it operates gas stations, conveniences stores, and car wash services as Circle K. With more than $54 billion in sales in its […]

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Pret Bets on Subscriptions

The word “unprecedented” has been voted as one of the most unpopular words of 2020 as Covid-challenged consumers struggle to make sense of the dramatic changes in lifestyle that affect us globally, but there’s no doubt that the hospitality sector is one of the worst affected and the damage is “unprecedented”. With a challenging road […]

Blog post

Human Needs and Subscription Services

This episode of “Lessons in Loyalty” discusses some background ideas that explore the psychology of human needs that can be solved by subscription services. About Us: Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create […]

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Introduction to Subscription Loyalty

With an explosion of paid loyalty programmes around the world, this short video explains the principles of success and some great examples around the world we can copy with pride. About Us: Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based […]

Blog post

Subscribe and Save

As the world’s most valuable brand, any business strategy adopted by Amazon deserves our full attention, and while we’ve already reviewed Amazon Prime as its main loyalty solution, this is our first look at their “Subscribe & Save” strategy, which was launched in 2007, just two years after Prime. Regular readers will know, we are […]

Blog post

Subscribe and Save on Fuel

As one of the US’s largest fuel brands, it is exciting to see RaceTrac joining other respected market leaders such as Panera Bread, Coca Cola and Cumberland Farms as another leading retail brand leveraging the power of subscriptions to drive customer loyalty. And perhaps even more exciting that RaceTrac is the first retailer we’ve seen […]

Blog post

Prime’s Proven Power

Billed as “the best deal in the history of shopping”, Amazon Prime is one of the world’s most popular subscription services and offers a powerful example how this self-confessed customer-obsessed company earns customer loyalty by first being loyal to its users, delivering compelling benefits they simply can’t resist.  Originally launched in 2005 as the fastest […]

Blog post

Principles of Subscription

Having previously written about the principles of success in loyalty programmes, we are noticing more and more convenience consumers needs being solved by subscription services, which perhaps explains the explosion of the model in recent years. These exciting ideas have led to writing this article to help explain the “principles of subscription” that we believe […]

Blog post

The Compelling Case for Coffee (Subscriptions)

As a professional writer with an insatiable appetite to learn new business insights, I get great satisfaction from brands who don’t just announce new products or projects – but also explain why! This is exactly the reason I have become such a fan of Panera Bread in recent months, since I wrote my first article […]

Blog post

Paying for Fuel With an App Is Convenient… Until It Isn’t

Paying for fuel using a stored payment method through your smartphone and the store’s app is an amazingly convenient concept. Drive up, link your phone and the pump, pick your payment method, and fuel up. In under 5 minutes, your fuel tank is full and you’re on your way and you never touched a payment […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

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How to successfully convert your customers to ACH

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Dashboard

Create your subscription plans, define pricing and plan rebate tactics. Upload beautiful, branded art-work that your customers will love. Automate actions and customer communication to increase subscriber life-time value.

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Analytics

Deep-dive into insights on recruitment, auto-renewals, subscriber engagement, usage and churn. Benchmark store performance and schedule reports to the right managers and teams in your organisation.

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Different, but equally great:

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Rewards

With points or stamps as your reward currency, add tiers and levels to engage and truly connect with your customers on a more emotional level.

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Gamification

With hundreds of game templates and gamified promotional mechanics, your customers will experience that being loyal to your stores is simply fun.

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Machine Learning

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions with the help of machine learning.

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