We believe the future of loyalty is convenient.
Subscriptions on products such as carwash and coffee make sure your customers come back more often and lets them skip the line – convenience style.
Subscription ensures recurring revenue by recruiting returning, high-value customers for your convenience retail store. By buying a subscription to coffee or carwash, you make these regular purchases as convenient as possible for your customer.
When buying a monthly subscription in the app, your consumer can skip the line: Quick and easy – the ultimate convenience. This allows you to simplify your operation and handle peak hours more smoothly.
Three Cs for a
The Clear convenience in skipping the line and the Consistent subscription renewals makes for a Compelling loyalty program foundation.
Empowering the whole family to Engage in a multi-user subscription makes it Easy to build long-term super loyalty.
Offline 2 Online,
Online 2 Offline:
With subscriptions, your customer gets the ultimate offline experience, contactless, quick and easy – with online communication on the app.
Types of subscription
How can Subscription help you connect with your customers?
Ultra-compelling value proposition for your most important customers.
Skip the line convenience style – the ultimate convenience.
Special subscriber-only offers and convenient auto-renewal of subscription.
I truly love that feeling when my car is freshly washed and I drive out of the gas station feeling so proud of it, and it’s this sense of delight that is driving the extraordinary growth of the global car wash service market. And according to the “International Carwash Association“, more and more people are realising the […]
Circle K has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. With more than 15.000 stores around the world, Circle K has chosen Liquid Barcodes’ technology to power their Carwash subscription app program. Having recently climbed to 183rd position on the prestigious Fortune Global 500 […]
Sunshine Gasoline Distributors, based in South Florida, was incredibly proud to rank in twentieth place on CSP’s 2020 ranking of leading convenience store retailers by store count in 2020, yet they are now even more delighted with the success of their car wash subscription program, which they launched just two months ago. As one of […]
Espresso House is the third high profile coffee brand owned by JAB Holdings to launch a subscription service for caffeine loving consumers. Undoubtedly inspired by the spectacular success of the Panera Bread program, Espresso House is the fastest growing coffee shop brand in the Nordic region with over four hundred coffee shops in five countries; […]
As we continue to study the latest loyalty campaigns and concepts from convenience industry leaders, we are always interested to notice if and when the subscription model is being implemented to ensure “extreme loyalty”. In our view, signing customers to a subscription programme is the single best way to secure a 100% share of your […]
The word “unprecedented” has been voted as one of the most unpopular words of 2020 as Covid-challenged consumers struggle to make sense of the dramatic changes in lifestyle that affect us globally, but there’s no doubt that the hospitality sector is one of the worst affected and the damage is “unprecedented”. With a challenging road […]
This episode of “Lessons in Loyalty” discusses some background ideas that explore the psychology of human needs that can be solved by subscription services. About Us: Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create […]
The release of Walmart+ last month has given US consumers plenty to think about. In fact, it’s extra-ordinary that Walmart+ is seen as a key competitor to Amazon Prime a full fifteen years after the Amazon concept was launched, and even despite the existence of a previous Walmart program known as “Delivery Unlimited”. While “delivery […]
With an explosion of paid loyalty programmes around the world, this short video explains the principles of success and some great examples around the world we can copy with pride. About Us: Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based […]
As the world’s most valuable brand, any business strategy adopted by Amazon deserves our full attention, and while we’ve already reviewed Amazon Prime as its main loyalty solution, this is our first look at their “Subscribe & Save” strategy, which was launched in 2007, just two years after Prime. Regular readers will know, we are […]
As one of the US’s largest fuel brands, it is exciting to see RaceTrac joining other respected market leaders such as Panera Bread, Coca Cola and Cumberland Farms as another leading retail brand leveraging the power of subscriptions to drive customer loyalty. And perhaps even more exciting that RaceTrac is the first retailer we’ve seen […]
Despite the huge economic challenges impacting the world due to Covid-19, some sectors of business are witnessing an unexpected acceleration of their digital transformation, while others are seeing such massive increases in demand that they are finding it hard to keep up! Examples include teleconference facilities, online grocery shopping and home entertainment services, but most […]
Having previously written about the principles of success in loyalty programmes, we are noticing more and more convenience consumers needs being solved by subscription services, which perhaps explains the explosion of the model in recent years. These exciting ideas have led to writing this article to help explain the “principles of subscription” that we believe […]
As a professional writer with an insatiable appetite to learn new business insights, I get great satisfaction from brands who don’t just announce new products or projects – but also explain why! This is exactly the reason I have become such a fan of Panera Bread in recent months, since I wrote my first article […]
In any country, but especially one as competitive as the United States of America, it’s a huge honour to be awarded the title of the nation’s favourite fuelling station. In their annual survey of attitudes to traditional gas stations and convenience stores, MarketForce conducts a study with 11,500 consumers, reviewing trends in food service, customer loyalty and technology, […]
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