Liquid Barcodes


Subscription Insights From The Car Wash Show

Carolyn Schnare Chief Content Officer, Liquid Barcodes


Expert retailer Lars Kiib Hecht interviews with Liquid Barcodes at the Car Wash Show to share advice on car wash subscription implementation.

Last week, amidst the bustle of the International Carwash Association’s Car Wash Show, Lars Kiib Hecht sat down with Lara Pagendarm-Winter in Nashville to discuss all things subscriptions.

Lars is an expert in car wash operations for gas stations and convenience stores, having spent many years as the architect of the Circle K global car wash program and a highly successful subscription app, powered by Liquid Barcodes. 

It was a pleasure to host him at the Liquid Barcodes Car Wash Show booth and we’re excited to share the full fireside chat below, brimming with valuable insights!


Car Wash Show Interview



6 Key Strategies for Car Wash Subscription Program Success

Here are the top 6 strategies from Lars Hecht for implementing a successful car wash subscription program from his interview at The Car Wash Show.


Importance of Subscriptions
Subscriptions are essential for business growth and customer retention. Companies not implementing subscriptions risk losing customers to competitors who do


Overcoming Initial Fears
Some think that subscriptions might reduce margins by converting full-price customers to subscribers. Lars disagrees and asserts that subscriptions actually contribute to recurring revenue and upselling opportunities.


Customization Based on Market
Subscription models are not one-size-fits-all and must be tailored to different markets. Customer behavior varies significantly by region, necessitating market-specific adjustments.


Integration with Loyalty Programs
Subscriptions are closely tied to loyalty, as they foster long-term customer relationships. Providing good value through subscriptions enhances loyalty and customer satisfaction


Technical Considerations
Implementing subscriptions involves technical challenges, such as integrating with POS systems and managing fraud. Alternatives like using mobile phones for customer identification can be more cost-effective than advanced systems like license plate recognition.


Community Engagement
Successful subscription programs often involve community engagement and partnerships. Examples include collaborations with local sports clubs to drive subscriptions and support community activities.


About Lars Kiib Hecht

Lars Kiib Hecht, the visionary CEO of Wash World, commands an unparalleled 25-year trajectory of global success, marked by distinguished positions at industry titans like Shell Oil and Circle K. 

At Circle K, he orchestrated a successful global subscription program, enhancing customer loyalty and car wash traffic while streamlining costs. Hecht also directed targeted marketing campaigns across Europe, Canada, and the USA. 

Additionally, Hecht’s impact reverberates as a trusted consultant, leveraging his unmatched industry expertise to steer car wash companies worldwide toward sustainable growth. Recognized as a key driver of transformative success, Lars Hecht’s strategic approach, backed by insightful data utilization and customer-centric insights, continues to shape the future of the car wash industry with remarkable finesse.

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Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

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