Expert retailer Lars Kiib Hecht interviews with Liquid Barcodes at the Car Wash Show to share advice on car wash subscription implementation.
Last week, amidst the bustle of the International Carwash Association’s Car Wash Show, Lars Kiib Hecht sat down with Lara Pagendarm-Winter in Nashville to discuss all things subscriptions.
Lars is an expert in car wash operations for gas stations and convenience stores, having spent many years as the architect of the Circle K global car wash program and a highly successful subscription app, powered by Liquid Barcodes.
It was a pleasure to host him at the Liquid Barcodes Car Wash Show booth and we’re excited to share the full fireside chat below, brimming with valuable insights!
Car Wash Show Interview
6 Key Strategies for Car Wash Subscription Program Success
Here are the top 6 strategies from Lars Hecht for implementing a successful car wash subscription program from his interview at The Car Wash Show.
1. |
Importance of Subscriptions Subscriptions are essential for business growth and customer retention. Companies not implementing subscriptions risk losing customers to competitors who do |
2. |
Overcoming Initial Fears Some think that subscriptions might reduce margins by converting full-price customers to subscribers. Lars disagrees and asserts that subscriptions actually contribute to recurring revenue and upselling opportunities. |
3. |
Customization Based on Market Subscription models are not one-size-fits-all and must be tailored to different markets. Customer behavior varies significantly by region, necessitating market-specific adjustments. |
4. |
Integration with Loyalty Programs Subscriptions are closely tied to loyalty, as they foster long-term customer relationships. Providing good value through subscriptions enhances loyalty and customer satisfaction |
5. |
Technical Considerations Implementing subscriptions involves technical challenges, such as integrating with POS systems and managing fraud. Alternatives like using mobile phones for customer identification can be more cost-effective than advanced systems like license plate recognition. |
6. |
Community Engagement Successful subscription programs often involve community engagement and partnerships. Examples include collaborations with local sports clubs to drive subscriptions and support community activities. |
About Lars Kiib Hecht
Lars Kiib Hecht, the visionary CEO of Wash World, commands an unparalleled 25-year trajectory of global success, marked by distinguished positions at industry titans like Shell Oil and Circle K.
At Circle K, he orchestrated a successful global subscription program, enhancing customer loyalty and car wash traffic while streamlining costs. Hecht also directed targeted marketing campaigns across Europe, Canada, and the USA.
Additionally, Hecht’s impact reverberates as a trusted consultant, leveraging his unmatched industry expertise to steer car wash companies worldwide toward sustainable growth. Recognized as a key driver of transformative success, Lars Hecht’s strategic approach, backed by insightful data utilization and customer-centric insights, continues to shape the future of the car wash industry with remarkable finesse.
