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Cheers to Beers: Old Irish Pub Rewards for Frequent Customers

Carolyn Schnare Chief Content Officer, Liquid Barcodes

05/14/2004

European restaurant chain Old Irish Pub rewards customers with digital stamps for buying drinks, offers games and more! 

Imagine being rewarded for hanging out with friends and enjoying a nice cold beer at ye local Old Irish Pub.

Noticing a hot trend amongst local convenience and foodservice retailers, Old Irish Pub decided to join in offering rewards to frequent and loyal customers for buying beers and cocktails.

The Old Irish Pub, a replica Emerald Isle establishment in Ireland, has launched a loyalty app developed by Liquid Barcodes rewarding customers with digital stamps for frequent purchases.

The restaurant chain is Scandinavia’s largest chain of pubs, headquartered in Denmark, and operates 38 locations in the Netherlands, Finland, Spain, Denmark, and Norway. The app is available in English with apps customized for each of the five countries. 

 

Old Irish Pub

 

Old Irish Pub Rewards Frequency with Digital Stamps

Over half (55%) of adults worldwide say that offering points or rewards is the top way to keep them coming back, according to a November 2023 survey from Marigold in conjunction with Econsultancy.

Old Irish Pub customers now have the option to be rewarded with digital stamps for purchases on each visit. When a member buys five drinks, they get one free! When purchasing other items, users can receive points, as well.

 

Old Irish Pub stamps

 

Upon downloading the mobile app, users are rewarded with a complimentary drink. After ten visits, Bronze members earn one free beverage (one per week) Members climb reward tiers with every 10 points and their special status allows them access to special perks, such as a free shot per week in the Silver tier. Gold members receive one free weekly drink and Platinum members get double the reward with two drinks per week.

Of note, due to regulations in Norway, rewards are structured differently than the other country programs.

 

Old Irish Pub tiers

Old Irish Pub member tiers

 

Games, Coupons and Very Happy Birthdays at Old Irish Pub

The Old Irish Pub rewards app draws users to the app with a daily game, offering chances to win drinks. 

 

Old Irish Pub rewards

 

The app also provides the extra convenience of reserving a table and a location finder. Sharing the app with friends earns 50% off their next drink. Members are rewarded with two drinks on their birthdays and offered regular coupons and offers.

 

Old Irish Pub locations

 

Old Irish Pub

 

About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote, and reward customers’ activities in realtime across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programsmachine learningpersonalizationgamificationloyalty, and other capabilities.

Learn more about Liquid Barcodes at LiquidBarcodes.com.

 

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.


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Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

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Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

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Liquid Barcodes
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