European restaurant chain Old Irish Pub rewards customers with digital stamps for buying drinks, offers games and more!
Imagine being rewarded for hanging out with friends and enjoying a nice cold beer at a local Old Irish Pub.
Noticing a hot trend amongst local convenience and foodservice retailers, Old Irish Pub decided to join in offering rewards to frequent and loyal customers for buying beers and cocktails.
The Old Irish Pub, similar to traditional Emerald Isle establishments in Ireland, has launched a loyalty app developed by Liquid Barcodes rewarding customers with digital stamps and points for frequent purchases.
The pub chain is Scandinavia’s largest chain of pubs, headquartered in Denmark, and operates 38 locations in the Netherlands, Finland, Spain, Denmark, and Norway. The app is available in English with apps customized for each of the five countries.
Old Irish Pub Rewards Frequency With Digital Stamps
Over half (55%) of adults worldwide say that offering points or rewards is the top way to keep them coming back, according to a November 2023 survey from Marigold in conjunction with Econsultancy.
Old Irish Pub customers now have the option to be rewarded with digital stamps for purchases on each visit. When a member buys five drinks, they get one free! When purchasing other items, users can receive points, as well.
Old Irish Pub Rewards Spending With Points
Upon downloading the mobile app, users start as bronze members and are rewarded with a signup reward. After ten points, silver members earn one free beverage (one per week) Members climb reward tiers with every 10 points. Gold members receive one free weekly drink, shot, and fast track. Platinum members receive even more benefits with free drinks, clothing, and free entry.
Of note, due to regulations in Norway, rewards are structured differently than the other country programs.
Games, Coupons and Very Happy Birthdays at Old Irish Pub
The Old Irish Pub rewards app draws users to the app with a daily game, offering chances to win drinks.
The app also provides the extra convenience of reserving a table and a location finder. Sharing the app with friends earns 50% off their next drink. Members are rewarded with two drinks on their birthdays and offered regular coupons and offers.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote, and reward customers’ activities in realtime across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.
Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
Old Irish Pub
Welcome to The Old Irish Pub Loyalty Rewards app! Earn points, collect stamps, and unlock weekly rewards. Play daily games for prizes and refer friends for extra perks. Available in Norway, Sweden, Finland, Netherlands and Spain. Discover the true essence of Irish hospitality. Sláinte!
