Liquid Barcodes experts help retailers achieve up to 300% program growth.
At Liquid Barcodes, we pride ourselves on partnering with convenience retailers to create and execute top-notch loyalty and subscription programs that drive customer engagement, guarantee recurring revenue, and ultimately fuel growth.
Just as powerful as our easy-to-use mobile app programs, the expert guidance retail customers receive from their devoted customer success manager propels their program to extraordinary success.
A Loyalty Concierge Service
As soon as we partner with a new retail customer, their team will work with our onboarding team to prepare for the program launch. As we work on Conexxus standards and have integrations with the POS providers, our onboarding is essentially plug-and-play!
When the app is ready to go live, retailers opting for our customer success services are connected to Cody Schneider, U.S. Customer Success Manager, who will establish weekly meetings and assist with implementing tools such as a campaign calendar and push notifications.
Once the app is live, Cody shines! He has helped customers triple their app user count, developed solid promotions, and introduced them to additional features to enhance their app.
Cody has an excellent track record of helping customers significantly increase their app performance and develop effective promotions. Don’t just take my word for it, listen here as Cody details his work with three U.S. retailers.
Car Wash Subscription Enjoys 300% Growth in Six Weeks
One compelling ROI example is the North American Liquid Barcodes car wash subscription customer, who achieved 300% growth in their program within six weeks through an aggressive promotional campaign. This success was a result of advising on the promotional idea and ensuring its correct implementation within the app and on-site with the customer’s marketing team.
FastLane Car and Truck Wash Sees 200% Subscriber Growth in One Year
Another noteworthy success story is Fastlane, operated by Warrenton Oil Company in Missouri. Using a multi-faceted strategy, encompassing marketing, pricing, and promotions, this collaborative effort, with crucial on-site buy-in from the Fastlane team, led to a 200% subscriber growth within a year. FastLane’s story demonstrates how a comprehensive turnaround strategy, combined with a frictionless mobile app experience for car and even truck wash subscriptions, can lead to phenomenal growth.
60% Increase in App Usage for Smith Oil
Cody also shared his experience with Smith Oil in Southeast Ohio, a longer-term partnership focused on implementing multiple app features. Over time, they integrated prepaid cards, age verification, stamp cards, push notifications, daily games, and pin pad registration. These implementations led to significant positive outcomes, including a 60% increase in active app sessions after the launch of daily games and a tripling of user registrations in a month following the enablement of pin pad registration.
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention, translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool, when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
