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FastLane Convenience Stores: Car and Truck Wash Subscription Programs

FastLane offers customers a subscription option for monthly subscription car and truck washing with the goal of delivering a frictionless and contactless solution for customers, as well as building recurring revenue for the business. 

FastLane is the first in the Midwest US to offer a truck wash subscription program, opening up a whole new revenue stream for fleet customers in a bay that is large enough to service semi-trucks and trailers, fuel tankers, motorhomes, travel trailers, equipment on flatbed trailers and more.

Warrenton Oil Company commented, “We are excited to offer not only a fast and easy car wash subscription program but our region’s first truck wash subscription program. Customers are pleased to know they have full access to purchase and manage subscriptions from their mobile device, not in person like most car wash tunnel competitors.”

Warrenton Oil Company, headquartered in Truesdale, Missouri, operates 59 FastLane convenience stores throughout the state in addition to WOCO Transportation LLC, hotels, food service operations, and car and truck washes. Warrenton Oil Company operates 17 car wash locations and one FastLane Truck Wash location.

 

How It Works

Customers subscribe to the FastLane car wash subscription program through the existing FastLane app and select from several car wash subscription packages for a contactless car wash experience.

Members can join directly in the FastLane app and select from three different plans (Protect, Shine, and Clean). Users’ monthly payment date initiates on the join date. The plan auto-renews every month and can be updated or canceled at any time, though the subscription will continue until the end of that month’s term.

 

FastLane car wash packages

 

The subscription can be used at any FastLane automatic car wash two times per day. The truck wash subscription can be used 6 times per month at the one FastLane TruckWash location

 

FastLane truck wash packages

 

To use, the member will click “Activate Wash” in the app, then scan the QR code on the portal at the car wash bay. User will receive a “success” message on the app and the payment terminal will indicate when to start the wash process. 

The payment processing is provided by Stripe and accepts credit cards and ApplePay.

 

Recruiting Users for FastLane Car Wash and Truck Wash Programs

FastLane debuted a new loyalty app and promotions were plentiful in and outside the store to attract users. 

 

Fast Lane Wash Marketing

 

FastLane promoted the car wash subscription program on Facebook, too.

And, the FastLane marketing team was creative and had fun with promotions, too!

 

FastLane Promo Facebook

 

Try it now!

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FastLane

The FastLane app offers great coupons on gas, snacks, and more! Simply tap the orange redeem button and show your phone at purchase to redeem your coupons.

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Enmarket: Innovative Marketwash Subscription Carwash Program

Enmarket becomes the first in its market to offer customers monthly subscription car washing options with its new, state-of-the-art Marketwash mobile app.

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FastLane Convenience Stores: Car and Truck Wash Subscription Programs

FastLane offers customers a subscription option for monthly subscription car and truck washing with the goal of delivering a frictionless and contactless solution for customers, as well as building recurring revenue for the business.  FastLane is the first in the Midwest US to offer a truck wash subscription program, opening up a whole new revenue […]

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Sunshine Gasoline: Enabling Mobile Fuel Pay While Eliminating Credit Card Fees

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United Pacific: Taking Car Wash Subscription to a New Level

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western […]

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Sunshine Gasoline’s Max Car Wash: Successful Subscription Program

Sunshine Gasoline Distributors, based in south Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2021. Stations operate under one of five leading fuel retail brands: Chevron, Shell, Exxon, Mobil or Marathon. As part […]

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Circle K: Unlimited Car Wash Subscription Program

Circle K, operated by Canada’s Alimentation Couche-Tard, has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Circle K uses Liquid Barcodes’ subscription platform to power their Carwash subscription app program. With more than 15.000 stores around the world, Circle K operates more than 5,700 stores […]

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7-Eleven Sweden: Customer Program with Stamps and Digital Coupons

7-Eleven Sweden is part of Reitan Convenience and one of Sweden’s leading convenience retailers with close to 200 stores in the city and on the road (Shell/7-Eleven). 7-Eleven have chosen Liquid Barcodes´ technology to power their app and physical digital paper coupons.   Due to the highly varying margins within convenience, 7-Eleven Sweden has opted for a product oriented customer program […]

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Maxol: Ireland’s First Loyalty App with Fuel Pay

After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. Having recently been recognized in 2021 as the winner of the NACS Best Store Award for Europe, Maxol’s new app provides next-level convenience to […]

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Smith Oil: Digital Stamp Cards and and Revolutionary Fuel Payment Program

The Smith Oil Company loyalty program rivals, if not exceeds, the apps of some of its largest regional competitors featuring digital stamps, fuel pay, store locator, friend referral, and more. In late 2022, Smith Oil Company initially deployed a fuel pay mobile solution, also created by Liquid Barcodes, featuring a special fuel pay program that […]

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