Many of us have heard the idea that “data is the new oil” – a comment first made in 2006 by Clive Humby OBE, the globally renowned data scientist, mathematician and entrepreneur who famously helped design and build the Tesco Clubcard programme in 1995, the first mass customisation loyalty programme in the world. And that value […]
While the UAE is not McDonald’s first international market to launch a Rewards programme, it was nonetheless exciting for me to see giant billboards recently here in my adopted home city of Dubai, announcing the arrival of the Mc Donald’s Rewards programme. I’ve written several articles on how Mc Donald’s leverages a simple loyalty programme […]
Shell as a company needs no introduction. Famous for operating an impressive network of over 45,000 fuel stations in eighty countries worldwide, it boasts loyalty programs in twenty-one of those countries, each one localised to that country’s specific market needs. This article features an interview with Pavel Los, who is responsible for managing those loyalty […]
Having recently climbed to 183rd position on the prestigious Fortune Global 500 ranking, Couche-Tard is a Canadian company that is best known for its extraordinary scale across the US and international markets, where it operates gas stations, conveniences stores and car wash services as Circle K. With more than $54 billion in sales in its […]
Just eighteen months after first launching its innovative restaurant Rewards program in March 2019, Chipotle is boasting impressive membership of over fifteen million members, with a million people joining the program in its first week alone! And neither its membership growth nor its business growth are showing any signs of slowing down even amidst the […]
Finland is a small Nordic country, famed for its beauty, its architecture, an exceptional education system, and more impressively, for achieving first place on the global list of the world’s happiest countries in recent years. It’s clearly an extraordinary country that deserves to be increasingly recognised for its global contributions. In our view, Finland is punching […]
Starbucks Rewards is the extra-ordinary success story of a loyalty programme that now boasts over 16 million members, credited with driving 40 percent of its sales in the U.S. and which has grown more than 25 percent over the last two years alone. This month (April 2019), Starbucks is further enhancing its rewards program “to give members even more […]
In any country, but especially one as competitive as the United States of America, it’s a huge honour to be awarded the title of the nation’s favourite fuelling station. In their annual survey of attitudes to traditional gas stations and convenience stores, MarketForce conducts a study with 11,500 consumers, reviewing trends in food service, customer loyalty and technology, […]
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