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Burger King Promises “Royal Perks”

As the global pandemic  takes its toll  on  Burger King  in 2020 and 2021 with sales declining 8.6%, we’re looking at the information emerging about how the “Royal Perks” loyalty program is seen one of their drivers for recovery.  José Cil, Chief Executive of its parent company  Restaurant Brands International, is positioning the program as […]

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McDonald’s 3D’s to Drive Growth

Digital, Delivery and Drive Thru  have been revealed as the global priorities for the world’s leading global foodservice retailer, McDonald’s. Against the backdrop of the global pandemic, Chief Executive Officer Chris Kempczinski described 2020 as some of “the most challenging, yet inspiring, moments in our long history.”  The firm’s financial performance was surprisingly stable, with U.S. comparable sales for […]

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Leveraging Lucrative Loyalty Insights

Many of us have heard the idea that “data is the new oil” – a comment first made in 2006 by Clive Humby OBE, the globally renowned data scientist, mathematician and entrepreneur who famously helped design and build the Tesco Clubcard programme in 1995, the first mass customisation loyalty programme in the world. And that value […]

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McDonald’s Rewards in the UAE

While the UAE is not McDonald’s first international market to launch a Rewards programme, it was nonetheless exciting for me to see giant billboards recently here in my adopted home city of Dubai, announcing the arrival of the Mc Donald’s Rewards programme. I’ve written several articles on how Mc Donald’s leverages a simple loyalty programme […]

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Shell Shares Customer Loyalty Insights

Shell as a company needs no introduction. Famous for operating an impressive network of over 45,000 fuel stations in eighty countries worldwide, it boasts loyalty programs in twenty-one of those countries, each one localised to that country’s specific market needs. This article features an interview with Pavel Los, who is responsible for managing those loyalty […]

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Circle K Car Wash Subscription Concept Proves Commercially Compelling

Having recently climbed to 183rd position on the prestigious Fortune Global 500 ranking, Couche-Tard is a Canadian company that is best known for its extraordinary scale across the US and international markets, where it operates gas stations, conveniences stores and car wash services as Circle K. With more than $54 billion in sales in its […]

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Flagship Program Update: Chipotle Charges Ahead

Just eighteen months after first launching its innovative restaurant Rewards program in March 2019, Chipotle is boasting impressive membership of over fifteen million members, with a million people joining the program in its first week alone! And neither its membership growth nor its business growth are showing any signs of slowing down even amidst the […]

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Flourishing in Finland

Finland is a small Nordic country, famed for its beauty, its architecture, an exceptional education system, and more impressively, for achieving first place on the global list of the world’s happiest countries in recent years. It’s clearly an extraordinary country that deserves to be increasingly recognised for its global contributions. In our view, Finland is punching […]

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Starbucks Rewards

Starbucks Rewards is the extra-ordinary success story of a loyalty programme that now boasts over 16 million members, credited with driving 40 percent of its sales in the U.S. and which has grown more than 25 percent over the last two years alone. This month (April 2019), Starbucks is further enhancing its rewards program “to give members even more […]

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“Americans’ favorite fueling stations”

In any country, but especially one as competitive as the United States of America, it’s a huge honour to be awarded the title of the nation’s favourite fuelling station. In their annual survey of attitudes to traditional gas stations and convenience stores, MarketForce conducts a study with 11,500 consumers, reviewing trends in food service, customer loyalty and technology, […]

We’ve got 173 articles!

The Future of Convenience Retail is Here – Subscriptions! Are You Ready?

Carwash Subscription Benefits for Consumers – Introduction

Coffee Subscription Programs – Consumer Benefits

Quick, Smart and Convenient

Cool, Clean and Convenient

Sunshine’s Success with Subscriptions

The Conveniene Retail Loyalty Playbook – Chapter 3: How to Wow – Part 1

The Convenience Retail Loyalty Playbook – Chapter 3: How to Wow – Part 2

Feature in Focus – Segmentation

Feature in Focus: Net Promoter Score

Feature in Focus – Refer a Friend

Shell Shares Customer Loyalty Insights

Flagship Program Update: Chipotle Charges Ahead

Feature in Focus – Automation

Human Needs and Subscription Services

Feature in Focus: Engagement Tools

Introduction to Loyalty Models

Introduction to Subscription Loyalty

Flagship Program Update: Dunkin’ Doubles Membership

Subscribe and Save

Feature in Focus – Stamp Cards

Flagship Brand Update: 7-Eleven

Feature In Focus: Push Notifications

Going Crazy for Krispy Kreme

Global Brand, Local Relevance

Evolving Excellence in k kiosk Switzerland

The Compelling Case for Coffee (Subscriptions)

Chevron Captures Customer’s Attention for Innovation.

Starting Simply in South Africa.

TGI Fridays (UK) Rewards

“A Lot Can Happen Over Coffee”.

Europe’s Leading Loyalty Platform Launches in USA

Shell’s Loyalty Purpose – “To Understand”

Fighting Food Waste.

Saudi Arabia – Insights and Innovation

Burgers, Salads and Tea – What’s Next for Robots in Retail

Coffee Crafted by Robots

Retail Vision TV roundtable – EG Group, Puma Energy, Applegreen

Robots and Revolutionary Retail Ideas

Connected Homes – The Ultimate Convenience?

Delivery Innovations Drive Customer Loyalty

Loyalty is the Customer’s Decision.

7-Eleven Australia – All You Need to Know

Subway MyWay Rewards – All You Need to Know

Breaking News: Coca-Cola Meets Coffee

All You Need to Know – McDonald’s

What I Know for Sure About Loyalty – Circle K Hong Kong

Starbucks and Alibaba Partnership Announced

UK Loyalty Market Insights

All You Need to Know about “Tap To Go”

Global Insights on Loyalty – Middle East

What I Know For Sure About Loyalty: Samir Modi, 24 Seven India

‘What I Know for Sure’ – Rutter’s CCO Loyalty Insights

Award Winning Loyalty – A Judge’s Perspective

Redefining Convenience – 7-Eleven USA

Video: Circle K fast-track digital with wash & win campaign

‘Play or Park’ by Circle K

‘What I Know for Sure’ on Loyalty – Victor Paterno, 7-Eleven Philippines

GDPR and Privacy Protection Thoughts as Data Drama Unfolds

Video: Valora – innovation in foodvenience and live loyalty

What Must Convenience Retailers Do to Ensure their Customer Program is GDPR Compliant

Retail Vision TV round table with Shell, 7-Eleven, Applegreen