In 90 days, the new Nisqually Markets loyalty mobile app saw 74% member growth and 54% increase in app openings.
Nisqually Markets, a Washington state-based chain of convenience stores and fueling stations, launched its new loyalty mobile app, Go! Nisqually Markets, in February. Working in tandem with Liquid Barcodes Customer Success Manager Cody Schneider, the number of registered members grew by 74% in just 90 days! The growing, community-focused chain has over 10,000 loyalty members in just 3 months since launching their app.
The number of members who actively use the app is notable, too. During the month of April (April 1-30, 2025), there were 27,600 app openings. When we looked at one week alone, April 21-27, there were 6,000 app openings! Only one app open is counted per member within a 10-minute window, even if the member opens and closes the app multiple times during that period.
Nisqually Market loyalty members were very active, too. During that same month (April 1-30, 2025), members redeemed 18,516 coupons.
Through online and in-store promotions, Nisqually Markets has actively promoted the new Go! Nisqually Markets initiative, resulting in these impressive statistics.
Who is Nisqually Markets?
Nisqually Markets is a growing chain of Native-owned convenience stores and fueling stations that puts its customers first by offering industry-leading products and services aimed at making a difference in the communities it serves while preserving Nisqually’s rich cultural legacy and heritage. The fuel retailer operates eight convenience stores, with two more currently in the design phase.
We talked with Sam Roark, director of retail operations for Nisqually Markets, to hear about their exciting new program soon after launch.
Cody Schneider, the Customer Success Manager Behind the Customer’s Success
At Liquid Barcodes, we deliver loyalty and subscription programs that do more than just perform—they inspire deeper customer connections, boost predictable revenue, and accelerate business growth. Beyond our intuitive mobile solutions, it’s the hands-on partnership with a dedicated customer success manager that truly sets our clients apart, guiding them every step of the way toward standout results.
As soon as we partner with a new retail customer, retailers work with our onboarding team to prepare for the program launch. When the app is ready to go live, retailers opting for our customer success services are connected to Cody Schneider, U.S. customer success manager, who will establish weekly meetings and assist with implementing tools such as a campaign calendar and push notifications.
Cody has helped his customers achieve up to 300% subscriber growth and a 60% increase in active app sessions! Don’t believe me? Listen to the first installment of “Inside Liquid Barcodes Customer Success Stories” to hear more.
Cody has an excellent track record of helping customers significantly increase their app performance and develop effective promotions. Don’t just take my word for it, listen here as Cody explains his well-practiced process.
About the Nisqually Markets App
Customers benefit from a loyalty program that offers meaningful rewards and incentives, encouraging repeat visits and fostering brand loyalty. The Go! Nisqually Markets app includes a beverage subscription, stamp cards, daily games, birthday, registration and friend referral rewards. Read more and see images of the new app on the Nisquallly Markets case study.
Nisqually Markets relies on Gilbarco Veeder-Root’s point of sale (POS). A loyalty certification allows seamless integration into existing POS solutions for Gilbarco Veeder-Root customers. Retailers can activate this functionality by collaborating with Liquid Barcodes to develop personalized mobile apps and integrate loyalty or subscription programs into existing apps through a plug-and-play API.
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention, translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool, when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
Nisqually Markets
Discover a whole new way to shop with the Nisqually Markets app! Earn rewards effortlessly with stamp cards, unlock exclusive discounts with coupons, and dive into fun games for even more perks. Whether you’re fueling up, grabbing a quick snack, or shopping for essentials, every visit brings new ways to save. Proudly serving communities across Washington, Nisqually Markets is a locally owned convenience store chain dedicated to offering top-quality products, friendly service, and a rewarding shopping experience.
