Liquid Barcodes

Resources

Car Wash Subscriptions Clean Up With Guaranteed Retailer Revenue

Carolyn Schnare Chief Content Officer, Liquid Barcodes

07/08/2024

Car wash subscription programs offer customers a frictionless and contactless solution, ensuring recurring revenue for retailers. 

Car wash subscriptions have surpassed trend status and have become a must-have for convenience stores. Subscription programs are the ultimate, extreme loyalty programs, giving customers a frictionless and contactless solution and ensuring recurring revenue for retailers. 

Subscriptions reward customers and transform the entire shopping experience. Beyond stamps and points rewards that customers earn, subscription programs offer customers the luxury of “unlimited” products each month.

Customers will be drawn to the program’s simplicity and irresistibly clear, consistent perks. Subscription programs are seamless, rewarding experiences that keep customers coming back. 

The number of retailers offering car wash subscription programs has grown exponentially in recent years, especially in the North American convenience market following global success at companies like Circle K. 

 

Circle K’s Global Car Wash Subscription Success

Circle K, operated by Canada’s Alimentation Couche-Tard, has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Circle K uses Liquid Barcodes’ subscription platform to power its car wash subscription app program.

With more than 15,000 stores around the world, Circle K operates more than 5,845 stores in the United States and holds strong at number two on the 2024 NACS/NielsenIQ list of the Top 100 Convenience Retailers as ranked by store count.

Circle K’s vast global network of more than 2,750 car washes has digitally transformed operations with its revolutionary car wash subscription program. First launched in 2020 in Denmark and the U.S., the program quickly expanded into Canadian stores and other global markets.

 

circle k

Circle K Car Wash

 

 

Enmarket’s Car Wash Subscription Enhances Marketwash Convenience

Earlier this year, thought-leader Enmarket began offering customers monthly subscription car washing options with its new, state-of-the-art Marketwash mobile app. With a goal of providing customers with a frictionless and contactless car care solution, Enmarket has risen up as a leader among the top convenience retailers.

Enmarket operates 25 Marketwash in-bay washes and looks forward to building recurring revenue for the business. Headquartered in Savannah, Georgia, Enmarket operates 130 convenience stores throughout Georgia, South Carolina, and North Carolina.

“Enmarket has long embraced technology to serve and engage customers and is looking forward to introducing the easy-to-use Marketwash app to provide a convenient, fast car wash experience,” says Matt Clements, Enmarket’s President. He continues, “Our marketing and car wash teams had a great vision for this product that Liquid Barcodes helped bring to life. We are now excited to share it with our customers.”

 

Enmarket Marketwash

 

enmarket wash

 

Sunshine Subscription App includes Fuel Pay

Sunshine Gasoline Distributors, one of the largest retailers in Florida, rolled out car wash subscriptions several years ago, tapping Liquid Barcodes to develop and maintain the app. Sunshine also uses mobile fuel pay using only direct bank payment (ACH). Sunshine supplies fuel to 536 gas stations and operates nearly 400 of those sites.

Sunshine’s newest app includes car wash subscriptions for multiple price points, fuel pay, games, and more.

Sunshine Car Wash

 

Sunshine subscription

 

FastLane Car and Truck Wash is Regional Market Leader

Warrenton Oil, dba FastLane, leads its Missouri market with a car and truck wash subscription program. FastLane is the first in the Midwest US to offer a truck wash subscription program, opening up a whole new revenue stream for fleet customers in a bay that is large enough to service semi-trucks and trailers, fuel tankers, motorhomes, travel trailers, equipment on flatbed trailers and more.

A Warrenton Oil Company representative commented, “We are excited to offer not only a fast and easy car wash subscription program but our region’s first truck wash subscription program. Customers are pleased to know they have full access to purchase and manage subscriptions from their mobile device, not in person like most car wash tunnel competitors.”

Warrenton Oil Company, headquartered in Truesdale, Missouri, operates 59 FastLane convenience stores throughout the state in addition to WOCO Transportation LLC, hotels, food service operations, and car and truck washes. Warrenton Oil Company operates 17 car wash locations and one FastLane Truck Wash location.

 

FastLane Warrenton Oil

Fast Lane car wash subscription

 

Loop Neighborhood Cleans Up With Car Wash Subscription

Loop Neighborhood has recently launched its updated mobile app adding a frictionless and contactless car care solution. Loop Neighborhood operates more than 90 locations throughout California in the Bay Area, Sacramento, and Southern California.

The newly updated Loop Neighborhood mobile app includes car wash subscriptions, in-app games, and exclusive member offers. Customers can select from several car wash subscription packages, add-ons, or one-time washes for a contactless car wash experience.

 

Loop Neighborhood store

 

Loop car wash subscriptions

 

Power Market (H&S Energy) Advanced Car Wash Subscription 

California’s H&S Energy, dba Power Market, offers car wash subscriptions throughout its vast network of stores, also powered by Liquid Barcodes. H&S Energy operates 170+ retail gasoline service stations and convenience stores under the well-recognized Extra Mile and Power Market brands.

The newly released Power Market mobile app includes a car wash subscription with multiple tiers and single washes, in-app games, and more. 

H&S Energy President of Operations and Retail, Amir Hasan, shared: “We are excited to introduce a carwash subscription program to our customers. We are offering the ultimate level of convenience to our customers and continue to live up to our mission to be a one-stop shop for refueling, carwash services, and a wide variety of snacks, beverages, and specialty items.”

 

Power Market H&S

 

Power Market Car Wash

 

H&S Senior Director of Operational Systems, Fidaa Mohrez adds, “Car care is extremely important to California drivers and by providing an easy and affordable car wash subscription program, we can be sure our customers will visit our stores frequently to keep their vehicles looking pristine.”

 

6 Key Strategies for Car Wash Subscription Program Success

Recently, amidst the bustle of the May 2024 International Carwash Association’s Car Wash Show, convenience car wash expert Lars Kiib Hecht sat down with Lara Pagendarm-Winter, marketing specialist for Liquid Barcodes to discuss all things subscriptions.

 

 

Lars is an expert in car wash operations for gas stations and convenience stores, having spent many years as the architect of the Circle K global car wash program and a highly successful subscription app, powered by Liquid Barcodes. 

In the interview, Lars offered 6 strategies for implementing a successful car wash subscription program.

1 Subscription Providers are Market Leaders
Subscriptions are essential for business growth and customer retention. Companies not implementing subscriptions risk losing customers to competitors who do.
2 Increase Margins, Guarantee Revenue
Subscriptions increase margins by converting full-price customers to subscribers. Lars asserts that subscriptions contribute to recurring revenue and upselling opportunities.
3 Customize Based on Market
Subscription models are not one-size-fits-all and must be tailored to different markets. Customer behavior varies significantly by region, necessitating store-specific adjustments.
4 Integrate With Loyalty Program
Subscriptions are closely tied to loyalty as they foster long-term customer relationships. Providing good value through subscriptions enhances loyalty and customer satisfaction
5 Consider Technical Integrations
Implementing subscriptions involves technical challenges, such as integrating with POS systems and managing fraud. Alternatives like using mobile phones for customer identification can be more cost-effective than advanced systems like license plate recognition.
6 Include Community Engagement
Successful subscription programs thrive with community engagement and partnerships. Examples include collaborations with local sports clubs to drive subscriptions and support community activities.

 

 

Watch the complete interview on the Liquid Barcodes website.

 

Achieve Loyalty Excellence

Large or small, retailers have found that having a functional, sleek, easy-to-use loyalty app is the optimal way to stand above the competition.

Developing a distinctive loyalty program is essential in the dynamic landscape of convenience retail, where challenges abound. 

Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote, and reward customers’ activities in real time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.

Learn more about Liquid Barcodes at LiquidBarcodes.com.


Blog post

Car Wash Subscriptions Clean Up With Guaranteed Retailer Revenue

Car wash subscription programs offer customers a frictionless and contactless solution, ensuring recurring revenue for retailers.  Car wash subscriptions have surpassed trend status and have become a must-have for convenience stores. Subscription programs are the ultimate, extreme loyalty programs, giving customers a frictionless and contactless solution and ensuring recurring revenue for retailers.  Subscriptions reward customers […]

Blog post

Lessons in Loyalty: Analyze Your Loyalty Program

To maximize ROI for your loyalty program, continuously analyze KPIs, set targets, and track engagement.

Blog post

Lessons in Loyalty: Rewarding Subscription Programs

Subscription programs ensure recurring revenue, guaranteeing customers visit frequently for pre-paid products. 

Blog post

Lessons in Loyalty: Rewarding With Points

Rewarding with points provides customers with timely purchase tracking to motivate loyalty and increase spending.   In the ongoing exploration of loyalty programs, this article focuses on the next step in the Customer Connection Cycle: Rewarding with points. There are a few ways to reward loyalty and to track customer purchases. One of them is […]

Blog post

Cheers to Beers: Old Irish Pub Rewards for Frequent Customers

European restaurant chain Old Irish Pub rewards customers with digital stamps for buying drinks, offers games and more! 

Blog post

Lessons in Loyalty: Rewarding With Stamps

Keep customers engaged and happy with loyalty program stamp rewards. 

Blog post

Lessons in Loyalty: In-Store Excellence

Executing a personalized loyalty strategy ensures each store visit is efficient and includes moments of gratification.

Blog post

Lessons in Loyalty: Powerful Promotion

Promote a rewarding loyalty program that prioritizes personalized value to ensure members feel valued, and appreciated.

Blog post

Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

Blog post

Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

Blog post

Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
istan

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANASLOT

judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

https://social.msdn.microsoft.com/Profile/istana-slot-777
https://www.behance.net/helmipaten
https://telegra.ph/IstanaSlot-Tempat-Terbaik-untuk-Pengalaman-Perjudian-Online-yang-Seru-10-20
https://gab.com/istanaslotgacor
https://onlinegamblingworld.my-free.website/s/cdn/?https://livechat-istanaslot.xyz/
https://www.provenexpert.com/istanaslots/
https://link.space/@istanaslot777
https://t.me/s/situsslot
http://forum.blockmango.com/topic/53367/link-alternatif-login-istanaslot-daftar-dan-gabung-segera
https://istanaslots.contently.com/
https://500px.com/p/istanaslots
https://myspace.com/istanaslots
https://medium.com/@erlinapaten777/istanaslot-situs-judi-slot-online-terbaik-dan-terpercaya-di-tahun-2023-ae10feac6088
https://medium.com/@erlinapaten777
http://istanaslots.idea.informer.com/
https://replit.com/@erlinapaten777
https://replit.com/@istanaslot777
https://istanaslotgacor.hashnode.dev/link-alternatif-login-istanaslot
http://193.140.229.56:3000/istanaslots/istanaslot/issues/1
https://dribbble.com/istanaslots/shots
http://193.140.229.56:3000/istanaslots
https://dribbble.com/istanaslots/about
https://ko-fi.com/istanaslots
https://ko-fi.com/istanaslots/gallery
https://disqus.com/by/istanaslots/about/
https://bbs.now.qq.com/?5951916
https://potofu.me/istanaslots
https://lit.link/en/istanaslots
https://www.blogger.com/profile/13732575843288704588
https://fae.disability.illinois.edu/summary/18b7ac547f835b20/rc/
https://nowewyrazy.uw.edu.pl/profil/istanaslots
https://hub.docker.com/r/istanaslots/link-resmi-istanaslot
https://app.simplenote.com/p/7qTCNx
https://www.tripadvisor.com.vn/Profile/Traveler55768473195
https://www.scoop.it/topic/istanaslots
https://withkoji.com/@istanaslot
https://www.bahamaslocal.com/userprofile/1/258137/istanaslots.html
https://justpaste.it/u/istanagacor
https://justpaste.it/6trpi
https://www.pinterest.com/erlinapaten777/
https://git.disroot.org/istanaslots
https://speakerdeck.com/erlinapaten
https://www.walkscore.com/people/114255253064/istanaslots
https://letterboxd.com/istanaslots/
https://beacons.ai/istanaslots
https://www.maliweb.net/author/istanaslot
https://artmight.com/user/profile/2986114
https://myopportunity.com/en/profile/istana-slots/nw
https://www.empowher.com/users/istanaslot7777
https://www.insanelymac.com/forum/profile/2676453-istanaslots/?tab=field_core_pfield_13
https://trello.com/u/erlinaaja/activity
https://about.me/istana-slots
https://cs.astronomy.com/members/istanaslots/default.aspx
https://istanaslotgacor.zohosites.com/
https://issuu.com/istanaslots
https://issuu.com/istanaslots/docs/link_alternatif_login_istanaslot.docx
https://profile.hatena.ne.jp/erlinapaten777/
https://www.linkcentre.com/profile/istanaslos/
https://www.producthunt.com/@istanaslots
https://medium.com/@helmipaten777
https://medium.com/@helmipaten777/istanaslot-terobosan-terbaru-dalam-dunia-slot-online-di-2023-70bd6f25465f
https://heylink.me/ISTANASLOT.COM/
https://joy.bio/istana-gacor
https://solo.to/istana-gacor
https://mylink.la/istanaslots
https://s.id/1WhHE
https://s.id/1WhHO
https://s.id/1WhHX
https://s.id/1WhI3
https://www.wattpad.com/user/istanaslots
https://gratis-4156611.jouwweb.nl/
http://uid.me/istanaslots
https://linkfly.to/51107uVV4AW
https://www.divephotoguide.com/user/istanaslots
https://mez.ink/istanaslots
https://desty.page/istanaslot
https://magic.ly/istanaslots
https://bit.ly/4667NBw
https://bit.ly/47oiujP
https://bit.ly/3Sv5PaG
https://bit.ly/472wu33
https://bit.ly/3sqCjrY
https://bit.ly/49F2fB5
https://gab.com/istanagacorslot
https://social.msdn.microsoft.com/Profile/istanagacorslot
https://profile.ameba.jp/ameba/helmipaten
https://ameblo.jp/helmipaten/entry-12828152988.html
https://giphy.com/channel/istanagacorslot
https://tinyurl.com/istanaslots
https://tinyurl.com/mr2zhnxe
https://tinyurl.com/2ft2dwae
https://tinyurl.com/ms7ujhbe
https://tinyurl.com/2w5ndtb4
https://tinyurl.com/46d5czk2
https://tinyurl.com/td6fkahm
https://www.twitch.tv/istanagacorslot
https://telegra.ph/Link-Alternatif-Situs-Resmi-Pragmatic-Play-11-11
https://glitch.com/@erlinapaten777
https://istanagacor777.weebly.com/
https://6548934d557e4.site123.me/
https://band.us/band/93104459/intro
https://istanagacor.onepage.website/
https://plaza.rakuten.co.jp/istanagacor88/diary/202311240000/
https://profile.ameba.jp/ameba/istanagacor
https://social.msdn.microsoft.com/Profile/istanaslot888
https://istanagacor.vercel.app/
https://istanaslotgacor.wixsite.com/istana-slot
https://social.msdn.microsoft.com/Profile/istanagacorslot
istana slot
istanaslot
https://istanagacor.bloggersdelight.dk/
https://www.zillow.com/profile/istana3com
https://www.zillow.com/profile/helmipaten777
https://telegram.me/s/situsslot
https://istana-slot-gacor.pages.dev/
https://gangsterslot.pages.dev/
Situs Togel Toto 4D https://istana-slots.blogspot.com/ https://sohibslot.makeweb.co/ http://3.107.67.170/ https://istanaslot.vzy.io/ https://medium.com/@helmipaten777/about https://medium.com/@sohibslot777/about https://sites.google.com/view/sohibslot/ https://sites.google.com/view/istanaslots/ https://sohib3.odoo.com/ https://istanaxplay.medium.com/about https://www.tumblr.com/cabehijau https://istanaslot.vzy.io/ https://www.anobii.com/en/015dc2515fd5aec6ad/profile/activity https://visual.ly/users/sohibslot777/portfolio https://rentry.co/mnes7s5t https://rentry.co/slot-online-2024 https://istanaslotofficial.medium.com/about https://cutt.ly/meozcUaw https://cutt.ly/Ieozc9W8 https://cutt.ly/Teozc688 https://cutt.ly/GeozvyZf https://cutt.ly/FeozvpGX https://event.i3l.ac.id/ https://event.i3l.ac.id/summercamp/slot777/