Increase overall foodservice sales by combining a smart daypart marketing strategy with the Foodservice Frequency Booster.
Foodservice continues to become most important to a convenience store’s financial success and ultimate viability. Harnessing the power of daypart strategies alongside subscriptions, week cards, and personalized marketing will help elevate sales throughout the day.
Catering to Customers Per Daypart
Customers crave quick, affordable, and satisfying food on the go, and convenience stores are ideally positioned to fulfill these desires. With freshly prepared meals, a variety of savory, sweet, indulgent, and healthy snacks, and beverages that quench thirst at any time of day, c-stores can take advantage of the opportunity to create impossible-to-refuse combos.
Fountain drinks (soda/cold dispensed beverages) are a well-known traffic-builder and shine as a complementary product to food and snack items. A beverage subscription guarantees recurring monthly revenue on fountain drinks and smart product positioning and promotions will lead to additional purchases like a pretzel or a sandwich.
Promotion Personalization Delivers Increased Revenue
It is sensible to pay attention to the data collected from customer purchasing habits. Additionally, timing mobile or in-store digital marketing to the right daypart is important. It can be irritating for customers when advertisements completely miss the mark, suggesting a product at the wrong time of day. And, customers prefer to interact with brands that know them, care about them, treat them with respect, and most of all, are relevant in their time of need.
Mining customer data or even implementing machine learning to personalize promotions will reward customers for shopping and interacting with an app in a way that makes them feel special is key to winning their future business. By taking the guesswork out of promotions, the customers are not only happier, but the marketing team can also focus on bigger and better things, like daypart marketing!
Value-Driven Foodservice Messaging Boosts Frequency
Foodservice has been more than just a promising category for convenience retailers, it’s become imperative to compete. To help convenience stores reach their highest potential, we have launched the Foodservice Frequency Booster, a comprehensive program designed to help convenience retailers increase food purchase frequency and drive customer engagement.
After years of successfully driving in-store traffic and boosting foodservice sales for convenience retailers across Europe, we are excited to introduce the Foodservice Frequency Booster program to the U.S. market.
Leading European convenience retailers like 7-Eleven, FEMSA, and Maxol have embraced our innovative technology for years and have seen a measurable impact on their business.
The powerful Foodservice Frequency Booster program features three unique components:
Week Card Foodservice Category Value Deals rewarding individual frequency within a week
Prepaid Foodservice Bundle Concepts leading to increased visit frequency
Personalized Mechanics like rich 1:1 push notifications and time-sensitive offers to entice customers to come back for more, sooner
How the Foodservice Frequency Booster Works
All components are integrated into a seamless, user-friendly mobile app experience that benefits retailers and their customers. Like all our solutions, Foodservice Frequency Booster features plug-and-play integration with existing POS and loyalty systems, allowing for implementation in weeks rather than months. The platform offers retailers complete customization options, real-time analytics, and dedicated support from our customer success team.
“American convenience retailers are facing exceptional challenges in today’s market. We’ve been helping drive in-store traffic and increase sales for foodservice and beverage programs across Europe for years, and now we’re thrilled to introduce Foodservice Frequency Booster to the U.S. market,” says Mats Danielsen, CEO of Liquid Barcodes.
“In today’s competitive convenience retail landscape, foodservice has emerged as a critical differentiator and profit center,” says Saurabh Swarup, GM North America for Liquid Barcodes. “Our research shows that convenience stores that excel in foodservice offerings see significantly higher basket sizes and customer loyalty. Foodservice Frequency Booster gives retailers the digital tools they need to transform casual shoppers into regular foodservice customers, creating the kind of recurring revenue and increased foot traffic that drives sustained growth,” he adds.
Key Benefits of the Foodservice Frequency Booster Program
Increased Store Traffic Valuable must-have offers drive daily visits, creating opportunities for additional purchases
Enhanced Customer Loyalty Enhanced Customer Loyalty Personalized rewards and discounts incentivize repeat purchases and foster brand affinity
Predictable Revenue Streams Predictable Revenue Streams Prepaid and bundle concepts generate recurring revenue
Valuable Customer Insights Valuable Customer Insights Platform collects data on customer preferences and behaviors to optimize offerings
Customizable Campaigns Customizable Campaigns Retailers can personalize promotions and incentives based on customer segments
Seamless Integration Works with existing POS systems and mobile app loyalty programs
Drive Foodservice Sales
Are you ready to take your foodservice customer experience to the next level? Regardless if you have a loyalty app already or are looking to get started, we would love to demonstrate this hihghly successful program.
Book A Demo of Foodservice Frequency Booster Today!
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
