Press Release: Warrenton Oil Company Releases App-Based Subscription Car and Truck Wash Program
Missouri-based Warrenton Oil Company, dba FastLane Convenience Stores, releases an app-based car and first-of-its-kind truck wash subscription program with Liquid Barcodes
MAY 31, 2023
FAIRFAX, VA – Warrenton Oil Company, headquartered in Truesdale, Missouri, operates 59 FastLane convenience stores throughout the state in addition to WOCO Transportation LLC, hotels, food service operations, and car and truck washes. Warrenton Oil Company joins the world’s top convenience retailers offering customers a subscription option for monthly subscription car and truck washing with the goal of delivering a frictionless and contactless solution for customers, as well as building recurring revenue for the business. Warrenton Oil Company operates 17 car wash locations and one FastLane Truck Wash location.
Customers subscribe to the FastLane car wash subscription program through the existing FastLane app and select from several car wash subscription packages for a contactless car wash experience.
FastLane will also offer a subscription on its automatic truck wash, a first in the region. The FastLane Truck Wash offers truckers, campers, fleets and more the convenience of an automatic wash for their vehicle that typically would not fit in a standard automatic car wash.
Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales.
The project was designed and delivered by Liquid Barcodes Inc, led by Saurabh Swarup, GM North America, who believes that “a subscription program for car and truck wash, coffee, and many beverages and food products are an excellent way for convenience and car wash retailers to build sustainable customer loyalty as well as develop a recurring revenue business model. We are incredibly proud to deliver a technology solution that increases customer traffic, revenue and profitability of the car and truck wash program for FastLane Convenience Stores.”
The FastLane Car and Truck Wash App launched to customers in late May 2023.
About Warrenton Oil Company
Established in 1972 in St. Charles, Missouri, FastLane, a subsidiary of Warrenton Oil Company, is a growing family-owned and operated convenience store chain with over 1,000 employees. The company operates 59 store locations throughout Central and Eastern Missouri. FastLane strives to have the cleanest restrooms, best prepared food, the newest product offerings (along with old favorites) and modern amenities such as touchless restrooms, self-checkout, drive-thru ordering and a savings-loaded FastLane app. FastLane even has off-leash dog parks and dog washes for furry friends. For more information visit www.woilco.com or like them on Facebook.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels. Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities. Learn more about Liquid Barcodes at LiquidBarcodes.com.
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