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United Pacific: Taking Car Wash Subscription to a New Level

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales.

United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western United States, reaching an impressive 17th place on both the 2021 NACS/NielsenIQ Top 100 Convenience Retailers and CSP’s 2021 Top 202 Convenience Store Chains rankings by U.S. store count with 450+ stores.

United Pacific Autowash

 

Founded in 1955 and based in Long Beach, California, United Pacific offers motor fuel products under the 76, Conoco, Phillips 66, Shell, Chevron, and United Oil flags in California, Nevada, Oregon, Washington and Colorado and operates convenience stores under the name Rocket.

 

United Pacific Rocket

United Pacific’s car washes are branded AutoWash and with more than one hundred car washes, is the largest private car wash operator on the U.S. West Coast.

United Pacific Autowash

Improving Convenient Car Wash Programs Through Subscription Payment Model

Rocket is leading the world’s top convenience retailers offering customers a subscription option for monthly car washing with the goal of delivering frictionless and contactless car washing for customers, as well as building recurring revenue for the business.

United Pacific App

Users subscribe to the AutoWash program and for one fixed monthly fee, receive unlimited washes during the time. AutoWash members use the AutoWash App to redeem car washes. Additionally, the app includes engaging features such as the ability to play mobile games like “scratch and win” and “spin and win.” Users also enjoy personalized content and can share digital gift vouchers with friends and family as well as recruit friends they think will enjoy the app.

United Pacific app game

Why Subscription Car Wash Programs Work

The project was designed and delivered by Liquid Barcodes Inc, led by Saurabh Swarup, GM North America, who believes that “subscription programs for car wash, coffee, and many beverages and food products, are an excellent way for convenience store and car wash retailers to build sustainable customer loyalty as well as develop a recurring revenue business model. We are incredibly proud to deliver a technology solution that increases customer traffic, revenue and profitability of the AutoWash service for United Pacific.”

United Pacific auto wash

United Pacific Pump

Swarup continues, “we have seen the power of features such as auto renewal to ensure that users stay engaged, helping to deliver superior loyalty for United Pacific, while also driving the lifetime value of their car wash customers.”

United Pacifc Autowash

Bill Mullen, president of United Pacific feels that “this subscription program ensures a simple way for our customers to enjoy multiple options for car washing each month and allows us to stay true to our promise to them. It’s the most convenient way for our customers to wash their car, with no contact needed with our machines.”

United Pacific sign

Walter Flores, Vice President, Car Wash and Retail Fuel for United Pacific, adds “as well as dramatically improved convenience for customers, the subscription program is very simple to use and offers frictionless, contactless and superb convenience for car wash users.”

United Pacific

 

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AutoWash

As part of Rocket convenience store chain, the AutoWash program allows users to subscribe for one fixed monthly fee and receive unlimited washes during that time. Additionally, the app includes engaging features such as the ability to play mobile games, share digital gift vouchers with friends and family as well as recruit friends they think will enjoy the app.

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Case

Sunshine Gasoline: Enabling Mobile Fuel Pay While Eliminating Credit Card Fees

Sunshine upgraded its existing Max Carwash App, created by Liquid Barcodes, to Sunshine Brand featuring a special fuel pay program that allows consumers to conveniently pay for fuel using the app. Customers simply drive in, open the app, choose the fuel pump number, link their bank account (once) which activates the pump, and fuel up […]

Case

United Pacific: Taking Car Wash Subscription to a New Level

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western […]

Case

Sunshine Gasoline’s Max Car Wash: Successful Subscription Program

Sunshine Gasoline Distributors, based in south Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2021. Stations operate under one of five leading fuel retail brands: Chevron, Shell, Exxon, Mobil or Marathon. As part […]

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Circle K: Unlimited Car Wash Subscription Program

Circle K, operated by Canada’s Alimentation Couche-Tard, has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Circle K uses Liquid Barcodes’ subscription platform to power their Carwash subscription app program. With more than 15.000 stores around the world, Circle K operates more than 5,700 stores […]

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7-Eleven Sweden: Customer Program with Stamps and Digital Coupons

7-Eleven Sweden is part of Reitan Convenience and one of Sweden’s leading convenience retailers with close to 200 stores in the city and on the road (Shell/7-Eleven). 7-Eleven have chosen Liquid Barcodes´ technology to power their app and physical digital paper coupons.   Due to the highly varying margins within convenience, 7-Eleven Sweden has opted for a product oriented customer program […]

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Maxol: Ireland’s First Loyalty App with Fuel Pay

After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. Having recently been recognized in 2021 as the winner of the NACS Best Store Award for Europe, Maxol’s new app provides next-level convenience to […]

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