Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales.
United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western United States, reaching an impressive 17th place on both the 2021 NACS/NielsenIQ Top 100 Convenience Retailers and CSP’s 2021 Top 202 Convenience Store Chains rankings by U.S. store count with 450+ stores.
Founded in 1955 and based in Long Beach, California, United Pacific offers motor fuel products under the 76, Conoco, Phillips 66, Shell, Chevron, and United Oil flags in California, Nevada, Oregon, Washington and Colorado and operates convenience stores under the name Rocket.
United Pacific’s car washes are branded AutoWash and with more than one hundred car washes, is the largest private car wash operator on the U.S. West Coast.
Improving Convenient Car Wash Programs Through Subscription Payment Model
Rocket is leading the world’s top convenience retailers offering customers a subscription option for monthly car washing with the goal of delivering frictionless and contactless car washing for customers, as well as building recurring revenue for the business.
Users subscribe to the AutoWash program and for one fixed monthly fee, receive unlimited washes during the time. AutoWash members use the AutoWash App to redeem car washes. Additionally, the app includes engaging features such as the ability to play mobile games like “scratch and win” and “spin and win.” Users also enjoy personalized content and can share digital gift vouchers with friends and family as well as recruit friends they think will enjoy the app.
Why Subscription Car Wash Programs Work
The project was designed and delivered by Liquid Barcodes Inc, led by Saurabh Swarup, GM North America, who believes that “subscription programs for car wash, coffee, and many beverages and food products, are an excellent way for convenience store and car wash retailers to build sustainable customer loyalty as well as develop a recurring revenue business model. We are incredibly proud to deliver a technology solution that increases customer traffic, revenue and profitability of the AutoWash service for United Pacific.”
Swarup continues, “we have seen the power of features such as auto renewal to ensure that users stay engaged, helping to deliver superior loyalty for United Pacific, while also driving the lifetime value of their car wash customers.”
Bill Mullen, president of United Pacific feels that “this subscription program ensures a simple way for our customers to enjoy multiple options for car washing each month and allows us to stay true to our promise to them. It’s the most convenient way for our customers to wash their car, with no contact needed with our machines.”
Walter Flores, Vice President, Car Wash and Retail Fuel for United Pacific, adds “as well as dramatically improved convenience for customers, the subscription program is very simple to use and offers frictionless, contactless and superb convenience for car wash users.”
As part of Rocket convenience store chain, the AutoWash program allows users to subscribe for one fixed monthly fee and receive unlimited washes during that time. Additionally, the app includes engaging features such as the ability to play mobile games, share digital gift vouchers with friends and family as well as recruit friends they think will enjoy the app.