Liquid Barcodes


Measure Beverage Subscription Program Success

Carolyn Schnare Chief Content Officer, Liquid Barcodes


Use three key metrics to measure beverage program success to ensure long-term viability and maximize profits.

Loyalty programs in convenience retail are no longer a nice-to-have, but a necessity in order to stay competitive. Subscription programs are next-level loyalty and because the customer has money invested, the program will realize much higher utilization rates. It is imperative to measure program success to ensure success and to increase profits.


Measure Subscription Program Success

Subscription programs will increase foot traffic, enhance foodservice offers, and are the epitome of convenience for customers looking for a quick and satisfying store visit. Just like any investment, it is imperative to measure success to capitalize on and improve a program over time. Eventually, the program must evolve and grow to match your brand and customers’ behaviors and needs.

Are you recruiting and retaining subscribers and is that number growing? Are subscribers consuming a specific type of product more than another? What time of day or days of the week are subscribers most likely to add on additional purchases? Answers to these questions will help you tailor the offer, the program marketing, as well as appropriate add-on item promotions.

Here are some of the key metrics to consider to measure the success of your subscription program:


Measure Subscriber Acquisition and Retention

Simply put, how many subscribers do you have and is that number growing? 

Set a monthly target for new subscribers and consider incentivizing employees to get customers to subscribe. Current loyalty members are a perfect target segment as they already have some investment in your brand with whom you have direct contact. Set a percentage of loyalty members that you can work to convert into subscribers. 




Subscription Redemption

How frequently are subscribers fulfilling their subscription allotment? 

You want subscribers to find value in their subscriptions so they continue to renew. If they aren’t taking advantage of the offer, perhaps they need prompting in their app, or by text or email. Set a metric for optimal use scenarios such as 3 redemptions per week or 5 per month (or more).

However, there could be extreme users who take full advantage of their subscription and there will be a threshold when the program becomes unprofitable due to the cost of goods exceeding subscription revenue. Examples of this are if more subscribers than expected take full advantage of an unlimited product offer or if the price of the subscription is too low in relation to the cost of the product. 

To solve this, you may need to increase the monthly subscription cost, narrow the redemption frequency (instead of unlimited, it becomes one per day or 3 per week), or reduce the items available (instead of the full beverage line, it becomes just coffee and fountain drinks and omit frozen drinks).

Also, add upselling offers so that every redemption of the subscription product comes with more additional items from your store and thus a more valuable visit every time!


Coke Pepsi Soda


Growth of Basket Size

A key driver of subscription program success is increasing sales of items in addition to the subscribed product. It is a fact that a beverage subscription program increases foodservice sales.

It may help to focus on a particular daypart at different intervals to measure customer uptake. If you want to sell more breakfast items, promote coffee in your beverage subscription program. If you want to sell more lunch items, focus instead on the fountain sodas. If you want to grow weekend sales, focus on indulgent drinks like frappes or slushies.

Follow the sales of food items in the baskets of subscribers and you will notice the overall growth pattern.


A Stills Sandwiches.00 17 26 18.Still028


Lead the Pack in Foodservice

In the evolving and ever-competitive landscape for convenience stores, beverage subscription programs are a potent tool to amplify foodservice sales throughout various dayparts. By delivering a variety of beverages, convenience stores effortlessly introduce a diverse range of combinations tailored to specific times of day. As more and more companies join the subscription economy, don’t get left behind.  

Liquid Barcodes has long been the industry leader in subscriptions, servicing more than 2,000 locations in the U.S. alone. Having helped convenience stores around the globe, especially in Europe, offering beverage and foodservice programs to thousands of customers daily, Liquid Barcodes is quickly becoming the industry leader in foodservice subscriptions.


More About Subscriptions

This summer, we’ve been publishing several articles in our Summer Subscription Series to help you learn the basics and more about subscription programs. Check out these great articles to find your fit.


About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote, and reward customers’ activities in real time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment, machine learning, personalization, gamification, loyalty, and other capabilities.


About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.

Blog post

Lessons in Loyalty: Rewarding Subscription Programs

Subscription programs ensure recurring revenue, guaranteeing customers visit frequently for pre-paid products. 

Blog post

Lessons in Loyalty: Rewarding With Points

Rewarding with points provides customers with timely purchase tracking to motivate loyalty and increase spending.   In the ongoing exploration of loyalty programs, this article focuses on the next step in the Customer Connection Cycle: Rewarding with points. There are a few ways to reward loyalty and to track customer purchases. One of them is […]

Blog post

Cheers to Beers: Old Irish Pub Rewards for Frequent Customers

European restaurant chain Old Irish Pub rewards customers with digital stamps for buying drinks, offers games and more! 

Blog post

Lessons in Loyalty: Rewarding With Stamps

Keep customers engaged and happy with loyalty program stamp rewards. 

Blog post

Lessons in Loyalty: In-Store Excellence

Executing a personalized loyalty strategy ensures each store visit is efficient and includes moments of gratification.

Blog post

Lessons in Loyalty: Powerful Promotion

Promote a rewarding loyalty program that prioritizes personalized value to ensure members feel valued, and appreciated.

Blog post

Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

Blog post

Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

Blog post

Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online


Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot


judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino


uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023


slot dana
istana slot
Situs Togel Toto 4D