Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.
In the fast-paced world where every second counts, convenience stores need to employ innovative ways to enhance customer satisfaction and loyalty. One hot trend that we’ve been covering is subscription beverage programs.
These programs offer many benefits, both for the retailer and the customers.
Benefits of a Subscription Beverage Program
Enhanced Customer Loyalty. Customers are guaranteed to return to the same store consistently when they commit to a subscription. Additionally, besides feeling connected to the brand and the familiarity achieved, customers are more inclined to purchase other items during their visits, boosting overall sales.
Predictable Revenue Stream. Knowing that many customers will be coming for their drink refills helps with inventory planning and ensures steady cash flow.
Customer Data. Customer information is collected upon signup but valuable purchasing data should also be followed. Track customer preferences, peak refill times, and additional basket purchases each visit in the customer’s profile. Use this data to customize promotions and marketing strategies.
Competitive Edge. In a sea of convenience store sameness, offering a subscription program allows the store to stand out. While more and more stores are jumping on the subscription bandwagon, don’t be the last to follow!
Live Demonstration of Subscription Beverage Programs at NACS Show
Liquid Barcodes is excited to once again exhibit at the 2023 NACS Show in Atlanta October 4-6!
Visit the Liquid Barcodes booth in the Technology area at #B3716 to experience a live demonstration by the experienced team onsite.
Additionally, meet with Saurabh Swarup, GM North America to learn how to get started with subscriptions and other loyalty applications in Atlanta. Also present will be members of the Liquid Barcodes Development and Customer Success teams!
More About Subscription Beverage Programs
We have published several articles in our Summer Subscription Series to help you learn the basics and more about subscription programs. Check out these articles to find your fit.
- An Introduction to Subscription Programs
- Which Subscription Model Will Win You the Most Customers?
- Use Digital Prepaid Cards to Get Started With Subscription Programs
- Beverage Subscriptions Improve Foodservice Sales
- Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program
- Measure Beverage Subscription Program Success
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote, and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment, machine learning, personalization, gamification, loyalty, and other capabilities.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS and was host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.