Liquid Barcodes

Resources

Maxol Launches First-of-Its-Kind Loyalty App

Carolyn Schnare Chief Content Officer, Liquid Barcodes

04/22/2022

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market.

After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. Having recently been recognized in 2021 as the winner of the NACS Best Store Award for Europe, Maxol’s new loyalty app provides next-level convenience to Irish customers.

Maxol’s new loyalty programme is designed to reward customers for purchasing fuel, food and beverage items, and other services. What really makes this programme unique is the new FuelPay feature that allows contactless payment for fuel purchases directly through the app. Customers can pay for fuel with their smartphone and the process is completely cashless, fast and easy.  A very interesting feature for fuel retailers, especially in the US where companies could save thousands in credit card fees with ACH. This is the only app in Ireland that offers FuelPay and soon it also be available to all Maxol fuel card customers.

 

Maxol loyalty app FuelPay

 

Brian Donaldson, Maxol Group CEO, commented: “As a family-owned Irish company we have a strong network of loyal customers that have helped us grow from strength to strength. This app is another milestone in continuing to reward and retain loyal customers and help move our business forward, both digitally and technologically. This is the only app in Ireland that offers FuelPay, a first to market and easier way for our customers to pay for fuel. By having our loyalty programme on a digital platform, it enables us to help make buying fuel and shopping at Maxol easier and more convenient for our customers.”

 

Maxol’s Loyalty Programme at a Glance

The Maxol loyalty programme was conceived following in-depth research on global best practices for loyalty programmes in convenience retail and includes two main elements in addition to FuelPay, “stamps” to reward frequent purchases on coffee and car wash and “stars” to reward recent visits and referrals.

 

loyalty rewarded

Mindful of those on the go, the app has a station finder feature that will locate the nearest Maxol service station quickly and if a customer is having an issue trying to figure out the right oil for their car, they can use the Maxol Engine Oil Advisor feature to steer them in the right direction. According to Maxol’s Chief Information Officer, Declan Costello, “The app has been developed to offer a wide range of other services which Maxol wants to be able to offer to their customers on one digital platform, creating a shop window for Maxol in the palm of customers’ hands.”

 

Maxol FuelPay

 

Customers can also track purchases of ROSA Coffee, Maxol’s proprietary coffee brand, using the digital loyalty stamp card, continuing its generous offer of every sixth coffee for free. The platform also includes a digital car wash stamp card, rewarding app users with every fifth car wash free.

 

Maxol coffee car wash

 

Maxol is inviting customers who download the loyalty app to be part of a new community of Gold Star Members. Customers with the loyalty app who spend €5 in-store or €30 on fuel will receive a gold star. When a customer collects 10 gold stars over a 90-day period, they become a Gold Star Member, which gives them access to more offers and treats. Gold Star Members will receive a third offer every month exclusive to them.

Irish convenience stores are globally famous for their delicious foodservice offers and Maxol Deli is no different. Serving a wide variety of premium hot and cold food options freshly made each day, Maxol Deli prominently displays a range of menu items on the app, enticing users with vibrant pictures of sandwiches, wraps, salads bowls, snack pots and plenty of offers and deals.

 

Maxol Deli 1

 

“The new Maxol mobile app is a game-changer in the Irish convenience retailing market, bringing all the diverse elements of the Maxol business together,” explains Costello. Users can locate their nearest store, learn more about Maxol and even book holidays using Maxol Hotel Breaks travel service.”

 

Sustainability and Community are Important to Maxol

Now in its fourth generation as a family-owned business, Maxol focuses on family and being at the heart of local communities.

The app prominently promotes Maxol’s Certified Carbon Offset programme, developed in partnership with GreenPrint, ensuring its customers neutralize their environmental impact when they fill up with premium fuel. This sustainability initiative was created in response to consumer demand, with CEO Brian Donaldson highlighting that “never before has the planet been so important to so many people.”

 

maxol sustainability

Integral to their pledge of environmental responsibility, legacy loyalty cards will be phased out as members are transitioned to the mobile app for all rewards and redemptions. Further, customers will continue to be rewarded with discounts for refilling using the ROSA Keep Cup while earning stamps toward free beverages.

 

Collaborating with Technology Partners is Important

With several components operating synergistically in the app, Costello applauds the strong partnerships forged with technology providers. The app was designed and developed by Liquid Barcodes in partnerships with Opayo by Elavon and Tokheim to streamline payment collaboration with point-of-sale systems in order to ensure a simple and intuitive solution for customers. “Working with global service providers gives us access to retailer best practices around the world,” adds Costello in regard to these technology partnerships.

Liquid Barcodes loyalty platform is powering loyalty and payment programmes for industry leaders across several global markets, offering unique subscription, mobile payment, gamificationloyalty and personalization capabilities and has developed this app for use across all of Maxol’s company owned service stations in the Republic of Ireland. Learn more about Liquid Barcodes at LiquidBarcodes.com.

 

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters.

 

Test Drive the Maxol Loyalty App with FuelPay

Liquid Barcodes
Liquid Barcodes

Maxol

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. Maxol’s new loyalty program is designed to reward customers for purchasing fuel, food and beverage items, and other services. What really makes this program unique is the new FuelPay feature that allows contactless payment for fuel purchases directly through the app.

Liquid Barcodes Liquid Barcodes

Blog post

5 Cs of Summer: Cold Coffee, Clean Cars & Convenience

Subscription programs are a great way to secure long-term customer loyalty and revenue. Whether you are providing a subscription for beverages or car washes, securing recurring monthly revenue is imperative to stay competitive.   Summer is around the corner and retail marketers are crafting sunny campaigns to increase customer traffic to the store. Help those […]

Blog post

Circle K Makes a Splash With Car Wash Subscription Program in Europe

Circle K has extended its highly successful car wash subscription program to Norway after successful implementations in the United States, Canada, Denmark, Sweden and Estonia. Circle K’s vast global network of car washes has digitally transformed operations with its revolutionary car wash subscription program. First launched in Denmark and the U.S. in 2020, the program […]

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

Sunshine Gasoline Introduces ACH-Only Mobile Payment for Fuel

Florida convenience retailer releases fuel payment app accepting only ACH payment, saving thousands in payment processing fees for the retailer. Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand featuring a special fuel pay program, powered by C-StorePay by Liquid Barcodes, which allows consumers to conveniently pay for fuel using the app. Customers simply […]

Blog post

2022: An Outstanding Year for Liquid Barcodes and Our Customers

In 2022, Liquid Barcodes witnessed a year of unprecedented growth with customers, products and team members. Every great business has an inspiring founding story and Liquid Barcodes’ 10-year journey is inspiring the future of loyalty. Beginning as a startup in Norway, the company opened its second office in the United States in early 2022 and […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Polish Retail Leader Żabka Launches Coffee Subscription Program

Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes