Liquid Barcodes

Resources

Maxol Launches First-of-Its-Kind Loyalty App

Carolyn Schnare Chief Content Officer, Liquid Barcodes

04/22/2022

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market.

After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. Having recently been recognized in 2021 as the winner of the NACS Best Store Award for Europe, Maxol’s new loyalty app provides next-level convenience to Irish customers.

Maxol’s new loyalty programme is designed to reward customers for purchasing fuel, food and beverage items, and other services. What really makes this programme unique is the new FuelPay feature that allows contactless payment for fuel purchases directly through the app. Customers can pay for fuel with their smartphone and the process is completely cashless, fast and easy.  A very interesting feature for fuel retailers, especially in the US where companies could save thousands in credit card fees with ACH. This is the only app in Ireland that offers FuelPay and soon it also be available to all Maxol fuel card customers.

 

Maxol loyalty app FuelPay

 

Brian Donaldson, Maxol Group CEO, commented: “As a family-owned Irish company we have a strong network of loyal customers that have helped us grow from strength to strength. This app is another milestone in continuing to reward and retain loyal customers and help move our business forward, both digitally and technologically. This is the only app in Ireland that offers FuelPay, a first to market and easier way for our customers to pay for fuel. By having our loyalty programme on a digital platform, it enables us to help make buying fuel and shopping at Maxol easier and more convenient for our customers.”

 

Maxol’s Loyalty Programme at a Glance

The Maxol loyalty programme was conceived following in-depth research on global best practices for loyalty programmes in convenience retail and includes two main elements in addition to FuelPay, “stamps” to reward frequent purchases on coffee and car wash and “stars” to reward recent visits and referrals.

 

loyalty rewarded

Mindful of those on the go, the app has a station finder feature that will locate the nearest Maxol service station quickly and if a customer is having an issue trying to figure out the right oil for their car, they can use the Maxol Engine Oil Advisor feature to steer them in the right direction. According to Maxol’s Chief Information Officer, Declan Costello, “The app has been developed to offer a wide range of other services which Maxol wants to be able to offer to their customers on one digital platform, creating a shop window for Maxol in the palm of customers’ hands.”

 

Maxol FuelPay

 

Customers can also track purchases of ROSA Coffee, Maxol’s proprietary coffee brand, using the digital loyalty stamp card, continuing its generous offer of every sixth coffee for free. The platform also includes a digital car wash stamp card, rewarding app users with every fifth car wash free.

 

Maxol coffee car wash

 

Maxol is inviting customers who download the loyalty app to be part of a new community of Gold Star Members. Customers with the loyalty app who spend €5 in-store or €30 on fuel will receive a gold star. When a customer collects 10 gold stars over a 90-day period, they become a Gold Star Member, which gives them access to more offers and treats. Gold Star Members will receive a third offer every month exclusive to them.

Irish convenience stores are globally famous for their delicious foodservice offers and Maxol Deli is no different. Serving a wide variety of premium hot and cold food options freshly made each day, Maxol Deli prominently displays a range of menu items on the app, enticing users with vibrant pictures of sandwiches, wraps, salads bowls, snack pots and plenty of offers and deals.

 

Maxol Deli 1

 

“The new Maxol mobile app is a game-changer in the Irish convenience retailing market, bringing all the diverse elements of the Maxol business together,” explains Costello. Users can locate their nearest store, learn more about Maxol and even book holidays using Maxol Hotel Breaks travel service.”

 

Sustainability and Community are Important to Maxol

Now in its fourth generation as a family-owned business, Maxol focuses on family and being at the heart of local communities.

The app prominently promotes Maxol’s Certified Carbon Offset programme, developed in partnership with GreenPrint, ensuring its customers neutralize their environmental impact when they fill up with premium fuel. This sustainability initiative was created in response to consumer demand, with CEO Brian Donaldson highlighting that “never before has the planet been so important to so many people.”

 

maxol sustainability

Integral to their pledge of environmental responsibility, legacy loyalty cards will be phased out as members are transitioned to the mobile app for all rewards and redemptions. Further, customers will continue to be rewarded with discounts for refilling using the ROSA Keep Cup while earning stamps toward free beverages.

 

Collaborating with Technology Partners is Important

With several components operating synergistically in the app, Costello applauds the strong partnerships forged with technology providers. The app was designed and developed by Liquid Barcodes in partnerships with Opayo by Elavon and Tokheim to streamline payment collaboration with point-of-sale systems in order to ensure a simple and intuitive solution for customers. “Working with global service providers gives us access to retailer best practices around the world,” adds Costello in regard to these technology partnerships.

Liquid Barcodes loyalty platform is powering loyalty and payment programmes for industry leaders across several global markets, offering unique subscription, mobile payment, gamificationloyalty and personalization capabilities and has developed this app for use across all of Maxol’s company owned service stations in the Republic of Ireland. Learn more about Liquid Barcodes at LiquidBarcodes.com.

 

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters.

 

Test Drive the Maxol Loyalty App with FuelPay

Liquid Barcodes
Liquid Barcodes

Maxol

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. Maxol’s new loyalty program is designed to reward customers for purchasing fuel, food and beverage items, and other services. What really makes this program unique is the new FuelPay feature that allows contactless payment for fuel purchases directly through the app.

Liquid Barcodes Liquid Barcodes

Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

Measure Beverage Subscription Program Success

Use three key metrics to measure beverage program success to ensure long-term viability and maximize profits.

Blog post

Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program

Increase overall foodservice sales by combining a smart daypart marketing strategy with a monthly beverage subscription program.    As foodservice continues to become most important to a convenience store’s financial success and ultimate viability, harnessing the dual power of beverage subscription programs and daypart strategies will help elevate sales throughout the day.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

Use Digital Prepaid Cards to Get Started With Subscription Programs

Digital prepaid cards are frictionless and contactless and a simple way to get started with subscription programs. A subscription program is designed to conveniently remove thinking from everyday purchases for customers to make a one-time decision for month-long unlimited products like drinks and coffee.

Blog post

Which Subscription Model Will Win You the Most Customers?

Subscription programs are enhanced loyalty programs that drive repeat visits for your most valuable customers. According to a 2021 report by WestMonroe, the average U.S. consumer spends $273 per month on subscription-based services. If you haven’t already, it’s time to get in on that action.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

situs slot gacor

situs judi togel slot

situs judi online terpercaya

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANAIMPIAN GROUP

ISTANASLOT

judi slot online gacor

slot win rate tinggi

judi slot online gacor

slot deposit pulsa

istana impian 2

istana impian

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

istana impian 4

istana impian

istana impian 3

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

https://www.interactworldwide.org/

slot online gacor

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

istana slot online

slot88

https://134.209.107.98:777/

https://buletin303.com/

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

angka toto

https://istana-gacor.xyz/

https://istana-gacor.com/

https://www.istanaslotgacor.xyz/

https://istanaslot.w3spaces.com/

https://slot-toto.netlify.app/

https://gangster4d.netlify.app/

gangster4d slot

gangster4d

slot pulsa

http://ukt.uhnsugriwa.ac.id/admin/slot88/

https://bma.ac.ke/wp-content/uploads/2023/

https://ishcsf.com/slot-gacor/

https://www.sos-logistica.org/wp-content/uploads/slot-demo/

http://labiela.com/cgi-bin/slot-gacor/

https://www.ideasei.com/wp-content/slot-dana/

situs togel
slot777
slot gacor
https://dilmil-padang.go.id/slot-pulsa/
https://dilmil-padang.go.id/slot-dana/
http://covid19.bulukumbakab.go.id/slot-toto/
http://covid19.bulukumbakab.go.id/slot-gacor/
http://covid19.bulukumbakab.go.id/slot88/
http://covid19.bulukumbakab.go.id/slot777/
slot777
slot gacor
http://sion.uhnsugriwa.ac.id/css/slot-gacor/