Liquid Barcodes

Resources

Pressbyrån: Customer Program with Stamps and Digital Receipts

Pressbyrån is part of Reitan Convenience and is Sweden’s leading convenience retailer with close to 350 stores on high-traffic locations such as at metros, train stations and high-streets. Pressbyrån have chosen Liquid Barcodes´ technology to power their app and physical digital paper coupons.

Liquid Barcodes

 

Liquid Barcodes

Due to the highly varying margins within convenience, Pressbyrån has opted for a product oriented customer program to have full margin control. In such programs, the stamp cards are the primary value drivers for the retailer. Customers that use the app benefit from a wide range of offersgames and exciting content that engage and reward, in addition to the stamp cards. When a customer scans her coffee stamp card she gets a “50% off the next coffee” follow-up reward, valid until end of the same day.

 

Pressbyrån stripe

 

Recruiting is primarily done in store or in the app using the recruit-a-friend concept. Registration is easy with phone number and pin SMS.

Users that register via the payment terminals to receive digital receipts and also automatically get stamps on their stamp cards when paying with their registered payment cards. The solution involves also CNS and Swedbank Zamsos.

Auto-stamps is communicated in the app as a convenient way for customers to be loyal:

Pressbyrån app

 

Gustav Almqvist, CIO Reitan Convenience Sweden AB is excited about the auto-stamp feature:

It´s great to be able to offer Pressbyrån´s customers a simple and quick service where we make it easy for them to be loyal with us. This favours our most loyal customers the most. They save time and are rewarded every time they shop with us – even when they forget to scan their stamp cards.

After registration, users enter into an on-boarding program to engage the customers and reward them for starting to use the stamp cards. The customers reveal their preferences through short surveys in the app and actions in store and are rewarded with personalised content designed to drive activity towards your favourite stamp card.

 

Pressbyrån has adopted a highly efficient way of running coupon campaigns. Almost all offers in the app are set up as prepare templates and reused. Coupon campaigns can be scheduled many months in advance to reduce operational work load and be segmented to target specific users.

Liquid Barcodes

The paper coupons in store are stamp cards on the most popular products. These provide an ultra low barrier loyalty scheme that do not require registration.

Pressbyrån uses Liquid Barcodes gift card capabilities both for print and digital. Read more on their gift cards here.

Pressbyrån’s NCR Retalix POS is integrated towards our system using only existing hardware in store. Stamps and offers, both from app and paper, are registered by scanning unique codes at the POS and stores are compensated when free products or good offers are collected based on reports from Liquid Barcodes and the POS.

With its wide range of content, Pressbyrån app has become a very popular convenience app in Sweden.

Download app here.

Pressbyrån stripe

Pressbyårn stripe

 

Pressbyrån stripe

Pressbyrån stripe

Pressbyrån stripe

 

Logo

Pressbyrån Sweden

Pressbyrån, the leading convenience and kiosk retailer in Sweden, launch their digital coupon store that enables bulk purchase of digital vouchers for coffee, a nice lunch sandwich or even an ice-cream. We know Sweden is consistently acknowledged as one of the worlds most innovative countries, so this solution undoubtedly delights both companies and customers in equal measure.

Liquid Barcodes Liquid Barcodes
Liquid Barcodes

Case

Sunshine Gasoline: Enabling Mobile Fuel Pay While Eliminating Credit Card Fees

Sunshine upgraded its existing Max Carwash App, created by Liquid Barcodes, to Sunshine Brand featuring a special fuel pay program that allows consumers to conveniently pay for fuel using the app. Customers simply drive in, open the app, choose the fuel pump number, link their bank account (once) which activates the pump, and fuel up […]

Case

United Pacific: Taking Car Wash Subscription to a New Level

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western […]

Case

Sunshine Gasoline’s Max Car Wash: Successful Subscription Program

Sunshine Gasoline Distributors, based in south Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2021. Stations operate under one of five leading fuel retail brands: Chevron, Shell, Exxon, Mobil or Marathon. As part […]

Case

Circle K: Unlimited Car Wash Subscription Program

Circle K, operated by Canada’s Alimentation Couche-Tard, has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Circle K uses Liquid Barcodes’ subscription platform to power their Carwash subscription app program. With more than 15.000 stores around the world, Circle K operates more than 5,700 stores […]

Case

7-Eleven Sweden: Customer Program with Stamps and Digital Coupons

7-Eleven Sweden is part of Reitan Convenience and one of Sweden’s leading convenience retailers with close to 200 stores in the city and on the road (Shell/7-Eleven). 7-Eleven have chosen Liquid Barcodes´ technology to power their app and physical digital paper coupons.   Due to the highly varying margins within convenience, 7-Eleven Sweden has opted for a product oriented customer program […]

Case

Maxol: Ireland’s First Loyalty App with Fuel Pay

After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. Having recently been recognized in 2021 as the winner of the NACS Best Store Award for Europe, Maxol’s new app provides next-level convenience to […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →