Liquid Barcodes

Resources

Loyalty Apps Engage Customers

Carolyn Schnare Chief Content Officer, Liquid Barcodes

31/10/2022

98% of loyalty app users love using a loyalty app and want more features from it.

In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of the 1,000 individuals surveyed, in fact.

 

What Do Members Value Most?

Most customers sign up for a loyalty program for rewards and discounts. But, this report found that 77 percent said they feel more connected to a store if they get more than just rewards. Aside from discounts on fuel and products, members would like to have options for mobile payments (35%), mobile/contactless checkout (29%) and personalized experiences (19%) among other benefits.

 

People playing game on phone loyalty app

 

What Do Consumers Do on Their Loyalty Apps?

According to the NACS survey, around 60% of members take advantage of the promotions received or redeem the points or offers that they earn through loyalty programs. This is an enormous opportunity for retailers to not only ensure rewards are attainable, but frequent with a low barrier to achieve. Recently, headlines have been made about large fast food chains in the U.S. who have done the exact opposite citing inflation and members – and the news media – weren’t too fond of their choices.

Further, almost half recommended said store to family and friends. It is wise to make those members happy and keep them happy in order to grow customer foot traffic.

 

Women Looking at Phone Loyalty App

 

Build a Smart Loyalty Program

Customers believe that a loyalty program should offer personalized recommendations. 58%, in fact, want informative personalization, though do not wish for the program to be intrusive. 7-Eleven stores in Denmark have used machine learning to learn their customers using purchase and behavioural data and it certainly has paid off in terms of repeat business and lessened staff time trying to read customers’ minds. According to NACS, a surprising 82% of customers are willing to share personal information if it means they are rewarded to their liking.

Daypart Machine Learning

 

Members Really Love Their Loyalty Apps

Apps have been around for a while now, but convenience retailers are not fully on board with the technology. Nor are their customers and this is likely out of familiarity.

Just above half (56%) of loyalty members are accessed via app and many users – and retailers – still resort to physical loyalty cards and paper punch cards. But, of those customers who do use their mobile loyalty app, 98% prefer this method. Ninety-eight percent….that’s nearly all of them!

 

Recommendations for Retailers for Loyalty App Success

Most convenience retail loyalty programs are the same with discounts and points, but there are ways to rise above the fray.

Offering mobile checkout and payment through the same app that rewards reside is highly desirable by customers. And, to go one step further and offer different types of payment, especially ACH/bank debit, helps customers and retailers avoid costly credit card fees and charges.

Make it fun! Offer games and rewards that truly mean something to a customer. When they feel like they’re earning while having fun, the smile will translate to recommendations to family and friends.

Get personal. Take the opportunity to get to know loyal customers, but don’t go overboard with highly intrusive questions. Analyze collected data and make sure to apply what is learned.

 

People Standing In Line Loyalty App

 

Make Your Loyalty Program Stand Out in the Crowd

Liquid Barcodes offers a number of tailored solutions for retailers of all sizes and industries. Whether convenience retail, coffee shops, foodservice establishments or general retail, the expert developers can customize a loyalty app to fit your needs. Even if you already have a store app, plug-and-play apps from Liquid Barcodes can add gamification, digital stamp cards, mobile payment and more.

 

About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscriptionmobile  payment programsmachine learningpersonalizationgamificationloyalty, and other capabilities.

Learn more about Liquid Barcodes at LiquidBarcodes.com.

 

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.


Blog post

Polish Retail Leader Żabka Launches Coffee Subscription Program

Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Circle K’s Program Locks in Hundreds of Thousands of Beverage Subscription Customers

Convenience retailer Circle K embraces 450,000+ beverage subscription customers with their “Sip & Save” program. Innovations in fountain and drink dispensing technologies offer customers sleek digital displays and other innovations. One of the hottest trends foodservice providers and convenience retailers are investing in now are mobile app-powered beverage subscription programs. In May of 2021, Circle […]

Blog post

Liquid Barcodes Makes U.S. Debut at 2022 NACS Show

Liquid Barcodes exhibited at the 2022 NACS Show demonstrating loyalty, subscription and payment applications.   For the first time in history, Liquid Barcodes had the pleasure of exhibiting in two prominent locations at the 2022 NACS Show both in the busy New Exhibitor Area as well as in the featured partner kiosk in Verifone’s booth […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Subscription Programs Are Economically Smart Investments

Monthly subscriptions to products and services are economically smart investments for retailers and customers With a recession looming and gas prices still at record-high levels, customers are tightening their grip on their wallets. But this doesn’t mean they’ll be turning their backs on convenience store purchases and there are ways you can weather the impending […]

Blog post

Converting Impulse Shoppers to Automatic Customers

Subscription programs for drinks and snacks encourage customers to change from impulse buyers to automatic customers   Customers stop at gas stations and convenience stores to buy fuel, for beverages and snacks and to use the bathroom, essentially in that order of priority. A NACS survey of gas-buying customers found that half went into the […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Sweet Tea and Coffee Subscription Beverage Programs Brew Recurring Revenue

As summer nears, consumers are turning their attention towards refreshing iced beverages and iced tea is a hot seller this time of year, especially when sold with a subscription beverage program. Sweet tea might be the quintessential drink of southerners in the U.S, but the rest of the country has developed a taste for the […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Blog post

Unlimited Car Washes!

Subscription programs for car washes are a hot trend in convenience retail.

Blog post

Car Wash Program Drives Sales for United Pacific

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. Oftentimes, car wash units occupy a small corner of the lot and do not receive much attention. This is not the case for those […]

Blog post

Danish Railway Rewards Riders with DSB Plus

The Danish railway system, known as DSB, is going the distance to reward customers by partnering with convenience retailer 7-Eleven to deliver points towards food and coffee simply for riding the rails. Whether commuting or travelling longer distances, riders who join DSB Plus earn points whenever they travel within Denmark. DSB is an abbreviation for […]

Blog post

Subscriptions for the win!

Amazon Prime is, by nature, a subscription under the auspice of membership. Pay an annual fee, get 2-day shipping and exclusive deals. Amazon took it one level further with “Subscribe & Save” where you can get everyday – and not so everyday – items shipped to you on a regular schedule.  In the early days […]

Blog post

Customer Retention Program of Circle K Vietnam

As the first international convenience store brand to launch in Vietnam, Circle K has over a decade of expertise catering to the needs of the 96 million residents of this huge country, operating a network of over four hundred convenience stores each open 24 hours a day! So launching an outstanding customer retention program was […]

Blog post

Stinker Stores Named Best New Loyalty Program in the U.S.

        2021 Best New Loyalty Program  Stinker Stores’ new loyalty program offers multiple redemptions with a single scan and stands out with a gamification feature to keep customers engaged. This article is originally published on CStoreDecisions and written by Erin Del Conte | October 28, 2021 Stinker Stores, with 103 convenience stores across Idaho, […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes