Use your brand’s social media channels to promote your customer programme, offers and coupons.
Given the visibility of these platforms with your customers, they provide an ideal channel to communicate your exciting, exclusive and engaging content every time you launch something new. Use social media in combination with push notifications, but make sure to also tailor each message carefully to each medium. You will need to communicate the same thing in different ways on Facebook, Instagram and SnapChat.
Use code words or web links to reward your social media followers with unique treats and allow them to push coupons or games into their own network. If your followers on social media enjoy unique rewards that others do not get, your follower base will grow simply by word-of-mouth.