As the world’s leading loyalty marketing platform for the convenience retail industry, we can help you create a points-based program where your customers can earn points, check their balance and of course spend those points to claim their rewards.
Many loyalty programmes and industries use points as their currency due to their flexibility and power to drive desired consumer behaviours.
You can build a points based program in a number of ways, for example:
|Purpose||Earn points examples|
|By purchase||Drive total spend||€ 1 = 1 point|
|Drive visits||1 visit = 1 point|
|Drive category (e.g. healthy options)||1 healthy product = 1 point|
|Double/triple points -|
get multiplier effect on specific category
|Drive products (e.g. new products)||1 new product = 1 point|
|Double/triple points -|
get multiplier effect on specific product
|By activity||Drive recruit-a-friend||1 point per successful referral|
|Drive shared coupons||1 point per share|
|Drive app engagement||Win 1, 5 or 10 points in games|
|Drive survey completeness||1 point for completing a survey|
Using Points for Rewards
We recommend using points as the currency in your shop in your app. This gives you a wide variety of spending options, while maintaining a high degree of margin control on point spending.
Our loyalty marketing platform also supports sending points to another app user or donating points to charity organisations that you choose.
Donating points to charity can be marketed in many ways. For example, one point can be worth €1 and the consumer can donate 10 points – €10. A possible alternative is that the retailer matches the donations of their customers.
|User experience||Use points examples|
|Purchase using points in-store||All points are cash points. I use points to pay for any merchandise in-store.||1 point equal €1|
|Purchase using points in app shop||Products in the in-app shop priced by points.||Purchase 1 coffee for 10 points, 5 coffees for 40 points.|
|Use your cash points in the in-app shop to get better deals than in-store||Coffee costs €2.50 in-store, and 2 cash points in app|
|Use points to play in app||Simple, engaging games can be purchased by using points in the in-app shop||Buy game for 1 point - chance to win up to 100 points or buy this week´s game for 5 points – new chance to win each day this week|
|Play your points in the monthly lottery game – available until end of each month||A lottery ticket is purchased for 100 points – buy as many as you´d like. Win the big prize or smaller treats.|
|Give away or donate your points||Give your points to friends or family||Transfer 100 points from your balance to your son´s balance.|
|Donate your points to charity||Use 100 points and retailer will transfer € 10 to charity X.|