Liquid Barcodes loyalty marketing platform offers “mystery shopper” capabilities, either using follow-up actions using surveys with real customers or trained mystery shoppers.
“Mystery shopping” is a tool used by market research companies, watchdog organizations, or by companies themselves to measure the quality of a service, compliance with regulations, or to gather specific information about retail experiences. The mystery consumer’s identity and purpose are generally not known by the establishment being evaluated.
Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences. This is useful for you to measure staff awareness of your loyalty programme, products or marketing campaigns on a consistent basis.
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