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RICH MEMBER PROFILES – Liquid Barcodes – Marketing technology

RICH MEMBER PROFILES

RICH MEMBER PROFILES

Unique rewards powered by our loyalty marketing platform help you acquire important consumer data such as mobile number and e-mail address.

Data

Our platform can collect and store member data that allows you to build a rich member profile including demographic data (gender, age/birthdate, address, city/zip code), device data (device ID/device), location data, app usage, coupon and receipt/transaction data.

We can also manage the segmentation of your members into defined customer groups that interest you (students, commuters etc), as well as key insights about them such as their “Net Promoter Score” status, “purchase frequency level” and “customer value level”.

Programmatic Buying 

In some instances, customer data can used to improve programmatic buying of media spend. Simply ensure you have secured permission in advance to enable sharing with third parties where this is a possibility.