Net Promoter Score

The Net Promoter Score (NPS) is the most important measure used by loyalty programmes worldwide. Described in Harvard Business Review as “the one number you need to grow”, calculating your NPS involves asking your customers one simple question to allow you to effectively evaluate your customer’s brand loyalty, giving each store the feedback and essential customer support it needs to grow.

It is calculated from the responses to this single question: How likely is it that you would recommend us to a friend or colleague?

calculating your NPS

Identify Promoters

Our platform combines a number of key features that allow you measure your Net Promoter Score – and actually enable promoters to take action and recommend the app to their family and friends.

Using our survey template, you can set up and measure the NPS of your member base and evaluate your customers loyalty through their actual behaviour.

Our platform features like Recruit-a-friendShare and Care and the ability to share rewards and coupons are all simple and effective ways that your app users can promote your business.

In the Liquid Barcodes loyalty marketing platform, NPS reports are available to verify whether your promoters (defined by your NPS surveys) are actually promoting the app and to what extent. The promoters state that they are likely to recommend your app, but do they?

You can extract detailed reports on recruit-a-friend, share & care and sharing of coupons specifically to understand your base of promoters.

Encourage Promoters

As your most important group of customers, you can target promotions and rewards specifically to those app users that you have identified as promoters. You can ensure they stay active or even increase their activity levels.

Regardless whether your objective is to reward your promoters or to encourage them to share your coupons, targeting these particular users will ensure you are focusing your recognition and rewards specifically to those customers that you know are more likely to recommend your app to their family and friends.

You can use the power of push notifications  to ensure targeted communications, drawing your promoters attention to your best campaigns where everyone benefits when they “recruit-a-friend” or when they promote your “share & care” campaigns.



To try our net promoter score survey functionality, click any of the phone images below, or simply scan the QR code using your iPhone. 

We will automatically send you an SMS with your demonstration NPS survey.




NPS survey



NPS survey



NPS survey

Liquid Barcodes

Read more about Net Promoter Score on Wikipedia


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