The concept of A/B testing allows marketers to isolate and measure individual elements of any digital campaign. It is the ideal tool for digital marketers to test and learn what their customers like.
Our loyalty marketing platform makes it easy for you to run A/B tests on coupon campaigns with minimal effort. When creating campaigns, you simply upload two variations of any element within your campaign material, such as the coupon images, the promotion wording, the discount rate etc.
The A/B function automatically creates two campaigns that are sent randomly to different parts of the member base, allowing you to observe live statistics on the performance of each variation.
The winning elements can be used in the design of future campaigns.