IDEAS ON HOW YOU CAN USE LANDING PAGES TO DISTRIBUTE CONTENT
With Liquid Barcodes´self-service dashboard you can easily start creating landing pages to distribute unique content such as coupons, games and surveys. Read more here on the functionality. Please note that all landing pages created via the dashboard will be on the domain liveloyalty.com.
Try it out yourself by either clicking the button or scanning the barcode using your iPhone camera.
Here are some ideas on how you can use landing pages in your campaigns.
SOCIAL MEDIA, EARNED
Many retailers and supplier brands already have a solid base of earned followers on Facebook and use Facebook regularly to post news and nice pictures (of products, events etc). You can easily create an image which you encourage people to click on – and lead to a landing page where followers can type in their mobile number and receive a unique coupon, game or survey.
Use landing pages in combination with your app to build up your app user base AND your social media followers. For example, you can create a “concept” where you encourage your customers to follow on Facebook because every week there will be a new treat for your Facebook followers. They have to pay attention (follow you) because the weekday will differ from week to week and when you post the campaign it is only valid that day. Encourage also your followers to share with friends and encourage their friends to follow you.
SOCIAL MEDIA, PAID
Many retailers and supplier brands do digital advertising on social media. For example, Facebook ads, Snap ads, Instagram ads, Twitter ads, Tinder ads etc. Maybe even LinkedIn ads. If you do ads on a desktop – use scannable code to transition the dialogue onto the mobile (or click on the image to stay on the desktop and get to the landing page). If you do ads on mobile devices you should create a nice image and add a call to action in order to nudge consumers to click on the add. Lead them to your landing page and your campaign.
PAID MEDIA, DIGITAL
For any digital paid media advertising it will be similar to social media, paid above. Link to your landing pages by clicking on a banner placed to the right audience.
PAID MEDIA, ANALOGUE
For printed ads, out-of-home etc you can use the scannable barcode that leads to the landing pages and encourage people to scan the code to get the offer, game or survey. For TV ads you may want to consider custom URL links that behind the scenes links to the right liveloyalty.com landing page URL.
You can easily activate your own stores using the scannable codes placed on the coffee island, the cooler doors, the products, the fuel pumps, the carwash entry point or wherever you like. Promote WHY consumers should scan the code. It has to be attractive to get their attention! For in-store digital screens that e.g. are placed behind the point of sale, you may need to set up a simpler custom URL to lead people to. On screens that are in-store and available to the customers, you can use the barcode. Place for example iPads in-store or utilise the digital display that you have on the fuel pumps. If your screens are touch screens (e.g. tablets) you can also place the landing page directly on the screen for customers to type in their mobile numbers directly.
You can easily empower your employees or merchants with landing pages. If they have an iPad/tablet, or simply their mobile phones they can order coupons, games, and surveys to their customers on their behalf – asking for their mobile number. You can even have the landing page accessible from the POS. Make sure to consider if you need to inform the customer that this is not opt-in for future SMS marketing (which requires GDPR-compliant consent handling), but simply a one-off campaign.
EXAMPLES FOR DEMO
Click on the below pictures or try scanning the barcode for demo campaigns.