LANDING PAGES

LANDING PAGES – THE RETAILER PERSPECTIVE

Liquid Barcodes technology makes it possible to produce landing pages easily using our self-service dashboard. For any content – distributed via sms, e-mail or app – retailers can choose to define the starting point for distributing the content to be a landing page where consumer type in their mobile number or e-mail address.

If the distribution method is sms the content is sent via sms. If the distribution method is e-mail content is sent via e-mail. Retailer that are running an app program can also choose to issue unique content from a landing page directly into the user´s app. If the distribution method is app the content is delivered into the app and the retailer can set up a push notification schedule to notify the user.

If app is the distribution method it means that the landing page will fail to distribute the content if the mobile number is unknown (app member not identified). We recommend creating fallback schedules in such case, either to distribute the same content via SMS as fallback, or try to recruit to the app using survey as in this “smart app recruiting” example.

 

Illustration of use of landing page (click to try a demo):

 

 


 

 

FROM CAMERA TO LANDING PAGE

You can also easily create barcodes that can be placed in-store, on out-of-home ads or printed ads. If you have an Iphone and IOS 11 try scanning the barcodes with your camera.

For further illustrations and cases of how to make use of landing pages see this ideas to go.

 

 

LANDING PAGES – THE SUPPLIER BRAND AND B2B PARTNER PERSPECTIVE

Also supplier brands and B2B partners can make use of self-service creation of landing pages to distribute unique content such as games, surveys and coupons. The coupons can be redeemable with retailers that have POS integration with Liquid Barcodes, or be basis import of 3rd party codes. Supplier brands and B2B partners can also use other redemption methods such as manual.