Use your earned social media channels to promote your customer program and coupons.

In social media you should make sure to communicate what´s going on in your app everytime you are pushing out new exciting content. Use social media in combination with push notification, but with the approach which is right for the channel. You may communicate the same thing very differently in Facebook, Instagram and SnapChat.

Use codeword or weblinks to reward social media followers with unique treats and allow them to push coupons or games into their own app! If your followers on social media get access to unique rewards that others do not get, your follower base will grow – simply by word-of-mouth!