Distribute scratch cards to all you app users and let them play “scratch & win” as often as you like, for the entire campaign period. For example once a day, every day for two weeks.
They will love it and they will return to your app the next day without a need for reminder. You control the probability to win and can set a lock on the number of available prices. You can add as many prizes you want and you can even have a consolation price for everyone who do not win when they play.
Use (free) rewards and discount coupons as prizes to drive traffic to store. Use survey as prize to capture for example the winners name address, e-mail address etc. Use stamps on specific stamp cards as prizes as a lower cost alternative, or “double-stamps” or “triple-stamps”. You can even use “select prize” as prize in a scratch card game where the customer can choose which stamp card she wants the stamp on – if she won.
Try the below demo scratch card games by clicking on the image or scanning the barcode using your iPhone.
Gamification plus every-day-relevant rewards equals success on mobile
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