RICH MEMBER PROFILES

RICH MEMBER PROFILES

Unique rewards powered by Liquid Barcodes help retailers acquire important consumer data such as mobile number and e-mail address.

 

DATA

Liquid Barcodes can help collect and store member data that allows the retailer to build a rich member profile including demographic data (gender, age/birthdate, address, city/zip code) device data (device ID/device), location data, app usage data, coupon and receipt data.

The Liquid Barcodes system can allocate members into retailer-defined customer groups (student, commuter etc.), as well as allocate members into Liquid Barcodes defined customer group such as “NPS status”, “app universe segment”, “purchase frequency level” and “customer value level”.

 

PROGRAMMATIC BUYING

Remember to ask for the right consents to enable sharing with third parties where customer data can used to improve programmatic buying of media spend.