POINTS

 

Liquid Barcodes can help you create a point based program where customers earn points, check balance and spend points.

 

EARN POINTS

Build a points based program where the customers earn points by purchasing specific products like fuel, carwash or food. You can also design the program so that customers earn points on any purchase, but gets extra/double/triple points by buying selected products.

Design a rewards program where the customer earn points per $ spend. Make it simple to understand what the conversion from $ spend to points is and what the value of a point is – and how this can be used. If the customer earn points on total amount spent, make sure to exclude the amount spent on “banned” products (e.g. tobacco, alcohol etc) which will not give points.

You can also design a rewards program where the customer earn points per visit.

Or design a rewards program where the customer earn points by activity. The activities can be things like prepaid card top-up, purchases, in-app activity, completing profile surveys or playing games.

 

PurposeEarn points examples
By purchaseDrive total spend€ 1 = 1 point
Drive visits 1 visit = 1 point
Drive category (e.g. healthy options)1 healthy product = 1 point
Double/triple points -
get multiplier effect on specific category
Drive products (e.g. new products)1 new product = 1 point
Double/triple points -
get multiplier effect on specific product
Drive time of day or day of weekDouble/triple point -
get multiplier effect on specific days/hours
Drive total spend per week/month/year to threshold levelsReach level and get 100 bonus points
By activityDrive recruit-a-friend1 point per successful referral
Drive shared coupons1 point per share
Drive app engagementWin 1, 5 or 10 points in games
Drive top-upsBonus points for top up of pre-paid account
Drive survey completeness1 point for completing a survey

 

 

 

USE POINTS

We recommend using points as currency in your shop in app. This gives you a wide variety of spending options, while maintaining a high degree of margin control on point spending.

Points can also be the basis for allocating customers to status levels.

Liquid Barcodes also support sending points to another app user or donating points to charity organisations that you choose.

Donating points to charity can be marketed in multiple ways. For example 1 points can be worth €1 and the consumer can donate 10 points – €10. A possible alternative is that the retailer always matches the donations of their customers.

 

User experienceUse points examples
Purchase using points in-storeAll points are cash points. I use points to pay for any merchandise in-store. 1 point equal €1
The points program is a tiered program where points levels give different rebate levels off the entire basket / categories / products Bronze – silver – gold – platinum gives 2%, 5%, 10% and 15% off on the entire basket
Bronze – silver – gold – platinum gives 2%, 5%, 10% and 15% off on defined loyalty categories
Bronze – silver – gold – platinum gives 2%, 5%, 10% and 15% off on defined loyalty products
Purchase using points in app shopProducts in the in-app shop priced by points.Purchase 1 coffee for 10 points, 5 coffees for 40 points.
Use your cash points in the in-app shop to get better deals than in-storeCoffee costs €2.50 in-store, and 2 cash points in app
Use points to play in appSimple, engaging games can be purchased by using points in the in-app shop Buy game for 1 point - chance to win up to 100 points or buy this week´s game for 5 points – new chance to win each day this week
Play your points in the monthly lottery game – available until end of each monthA lottery ticket is purchased for 100 points – buy as many as you´d like. Win the big prize or smaller treats.
Give away or donate your pointsGive your points to friends or family Transfer 100 points from your balance to your son´s balance.
Donate your points to charity Use 100 points and retailer will transfer € 10 to charity X.