PERSONALISATION

Utilise the power of personalisation in your digital marketing. Build loyalty towards your brand from understanding what your consumer wants.

Personalisation in messages and offers leads to better conversion rates. Use your customer insights or allow your customers themselves to personalise their app content. Better conversion rates mean better customer experience. Better customer experience means higher lifetime value.

Retailers can personalize their campaigns in multiple ways with the Liquid Barcodes platform.

Targeted, personalized rewards and promotions can be achieved either through segmentation by customer groups, segmentation by lists (import), segmentation by API integration (CRM etc) or segmentation by member data, past campaign data and in-app activity levels.

Use the Liquid Barcodes system to send relevant individual/grouped promotions and to reward your best customers. Send individual/grouped promotions to drive target consumers to visit more frequently or to increase their spend.

 

 

CUSTOMER GROUPS

Customer groups can be defined differently by different retailers. However, we have learned that some customer groups are universally interesting for convenience retailers to work with. For example students, commuters or employees.

With Liquid Barcodes platform, retailers can assign customers to groups in three ways.

 

Customer controlled – free toggle

Retailers can allow app users to decide which groups they belong to themselves in the app. Customer can toggle group status freely. For example retailers can allow customers to toggle student group status freely to make it easy for customers to register as students and see student deals.

 

Customer controlled – with code

The retailer can decide that customers must enter a code to join a customer group. For example, the retailer can choose to check for student identification once in store and issue a code that the customer uses to opt in to the student group in the app, thereby removing the need for future ID checks. The code can also be issued automatically on purchase of a specific product. Groups with code sign up can also be used for employee programs where employees receive codes to sign up to the employee group.

 

Specific Product

Purchase of a specific product can automatically allocate the customer to a specific group.

 

Rich Member Profile

The retailer can choose to use rich member profile data and segmentation daemons to automatically allocate customers into groups. For example using demographic data, purchase frequency or customer value.

 

 

SEGMENTATION

When you send coupons, games and surveys from our system, you can make custom segments per campaign based on previous actions in store, eg. coupon redemptions, purchases or receipts.