Our loyalty marketing platform is being continually improved and now includes an “Order & Pay” module that can run on any website with any brand.

You choose and manage which products can be sold, giving you a flexible eCommerce channel to add to your in-store sales.

Implementing the online shop is particularly easy if you already have a website. You simply add the “Order & Pay” module by adding our iframe to your existing web page.

The Customer Journey

Below are some screenshots that show how easy it is for customers to “order and pay” on your website.

  1. They choose their preferred store and time for pick-up.
  2. They choose the products they want to order and how many they need. It’s easy for them to control how many of each item they buy by simply adding or reducing the quantity of each item in their order.
  3. They click to the check-out page once they are happy with their order.
  4. After completing their purchase, the customer is sent an order summary on screen and is also sent an email confirming the order details and the receipt.
  5. The customer then comes to store to pick up her order and simply scans the order code at the point of sale for purchase verification.

The images here show the “Order and Pay” screens used by “Fresh” convenience store,.

You can view the iframe on its own here and test the Fresh branded shopping experience on this link.


Product Selection Screen


Order Confirmation Screen

Store Operations 

Each of your stores can sign up in your loyalty marketing dashboard and decide which products they want to sell through you eCommerce store.

Here is how the platform works:

  • Your central marketing team controls the list of products that are available to sell.
    • The visuals and graphics available within your eCommerce (order & pay) store are supplied and controlled centrally by your marketing team to ensure a consistent visual identity for your online store that matches your offline store.
    • The online store link to your ePOS (where the details and conditions of online sales are controlled) is managed centrally by your marketing team also.
    • Each online order code is simply scanned at point of sale at pick-up.
  • There are several ways you can choose from in order to start selling from your online store. You can start with selected stores as ‘pilot stores’ and then roll-out your remaining stores over time or you can launch the entire network centrally to start on an agreed date. A phased approach is more easily controlled as it allows each store:
    • To manage their store’s selection of products.
    • To prevent orders of certain product in specific periods, for example if they are out-of-stock.
    • To prevent acceptance of any orders in specific periods if they have no capacity to fulfil customer’s needs.

When your central team set up each product, they choose if the product is a “core” product which means all stores should have the product in stock and these orders should automatically be accepted as the default. Of course, each store can also edit a “core” product and change its status to “not accepting today” or “not accepting (indefinitely)”.

The reverse process is also available if a product is only available in selected stores (for example if you are piloting a new product in only selected stores). Those stores simply “accept” in order to activate it for sale in their store.

    • The platform automatically sends the order confirmation to each customer via SMS and email including order details and the payment receipt.
  • The eCommerce (order and pay) module is customised to allow manual or automated acceptance of orders in line with your business requirements.
    • The simplest “auto-accept” solution means that merchants always accept every order automatically.
    • The manual option sends the store an e-mail, SMS and/or a pop-up notification on their till, where the order is then actively accepted by the merchant.
  • A POS integration also enables the automation and accurate settlement to individual stores when customers buy online from a central online eCommerce account, identifying the correct fulfilment store from where the order code was scanned at the time of collection. Reports are also available for an automated settlement process with your accounting systems.
  • Our eCommerce module has been integrated with Klarna check-out, but it can also integrate with any payment provider you prefer.
  • In the dashboard, your stores can individually define:
    • If they want notifications and enter their e-mail and mobile number.
    • They can also specify what times of day they accept orders, otherwise their store opening hours are used by default.
    • They can set specific dates that they do not accept orders such as during the holiday season etc.
    • They also stop accepting orders at any time for any reason of their own.

Store Dashboard Showing Order Options by Product


Dashboard showing a Store Accepting Orders Manually

Dashboard showing Flexible Store Order Options