CAMPAIGN OPERATIONS

CAMPAIGN OPERATIONS

Campaign operations are handled through our self-service easy to use dashboard. This is efficient and reduces the risk of misunderstandings.

Creating Campaigns

Our loyalty marketing platform is designed for maximum speed and efficiency in order to manage your loyalty programme. Your team has full access to create and manage multi-channel digital promotions, rewards and engaging games. As a self-service software platform, your team can quickly and cost-effectively launch new marketing campaigns as and when you need them.

The platform allows you to control each of the various campaigns rules according to your latest needs: to understand who should be sent your campaign, access the campaign graphics, sharing, rating, location, POS settings, timing and more.

When the campaign has been created, our loyalty marketing platform then generates unique single-use or multi-use codes in any barcode format, which are then validated and redeemed securely in real-time at the your designated point of sale.

Preparing Campaigns

Liquid Barcodes loyalty marketing platform is built to support your ongoing campaign needs, so you create your own coupon templates. By reusing campaign graphics and POS settings, your marketing team becomes increasingly efficient.

This approach also simplifies comparison and benchmarking across different campaigns.

Once your programme templates are created, it is very quick to set up a new campaign – or even set up multiple periods for the same campaign.

Supplier and Partner Campaigns

With our software-as-a-service model, your campaign operations with third parties are also easier. The retailer creates coupons for brands and partners, giving retailers full control of graphics, discounts and store operations. B2B partner campaigns are very efficient since many partners can use the same coupon.

Each brand can access to set up and distribute each campaign as they choose.

These supplier-partners choose between the range of coupons created by the retailer and select their preferred distribution method.

Both the retailer and the supplier brand have  access to real-time campaign statistics.

If any technology integration is required, developers can access the information they need on Liquid Barcodes’ developer site.

Local Campaigns 

Retailers can create their own local campaigns that are available for all or selected stores in their store dashboard.

The platforms hosts a library of local campaigns that store managers can send to their own local customers at any time.

The use of local coupons is then locked to the particular store from which it is sent.

User Support

Liquid Barcodes loyalty marketing platform includes rich functionality to respond to end-customer queries, feedback and support issues.

Summary of Platform User Functionality

  • View user profile information (registration date, birthday, phone number, local store and other registered information)
  • Search for and view the current content, live status and event history for a specific customer’s app or account
  • Search for and view the full event history for a given offer, reward or coupon code
  • Cancel a previously issued code to prevent further use
  • Send or re-send coupons, games or surveys to the customer
  • Add stamps to stamp cards
  • View recent validation history
  • View recruiting history
  • View coupon sharing history
  • View their push message history
  • See SMS history
  • See the customer’s receipts

Support Handbook

Available from our user support tool, our loyalty marketing handbook tells you everything you need to know to deliver great customer support using content hosted on Liquid Barcodes.

Click to log in to Liquid Barcodes dashboard.

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