BEACONS | GEOFENCING

 

BEACONS TO LAUNCH APP

Beacons can launch the app automatically for consumers when they enter your store or approach the point of sale. Easy access to promotions and your rewards program encourages use and deliver value.

 

BEACONS TO SEND MESSAGES AND PROMOTIONS

Power your app program with location-based triggers to engage with consumers in-store. Using beacons, merchants are able to send personalised messages to app users when they are in the proximity of a beacon.

The message sent can be based on a defined rule set and frequency restriction leading to increased personalisation and engagement. Use location and transaction history to drive relevant communication in real-time one-to-one to increase conversions.

 

BEACONS TO HARVEST DATA

Beacons can silently provide you with important insights about offline behaviour helping you to profile your customers and allocate into customer groups/segments.

 

 

 

GEOFENCING

Retailers can define geofences as location based triggers to engage with their consumers.

Geofencing is not as precise as beacons, but it does not require hardware and offers some interesting opportunities combined with Liquid Barcodes´capabilities.

When an app user enters or exits a geofence this can trigger an alert to the app, which can make an API call to Liquid Barcodes. This API call can be asking for a specific coupon campaign to this particular user. Liquid Barcodes respond by issuing the coupon for this user with a push notification.

The coupon may be valid only for 1 hour to create sense of urgency and in-store conversion.

Liquid Barcodes can control the number of coupons issued per day/week/month based on such API call from the app.