Resources

The Conveniene Retail Loyalty Playbook – Chapter 3: How to Wow – Part 1

Paula Thomas, Chief Content Officer, Liquid Barcodes

24/02/2021

How can you build a loyalty programme that truly wows your customers?

Convenience retail has unique challenges and demands a unique approach in this digital age.

The Convenience Retail Loyalty Playbook has been written to help retailers using our loyalty platform to get the best possible results from their loyalty program. Summarized from Chapter 3 , “How to Wow – Part 1” outlines the basic principles for a successful loyalty programme in the convenience retail industry.

Watch this video to learn the “Three C’s for a Great Foundation” as well as Part 2 to learn the “Three E’s to Being Brilliant” in your convenience retail loyalty programme.

Interested in reading more? Check out the loyalty playbook’s chapters below:

Chapter 1: Introduction
Chapter 3: How to Wow (Part 1 & Part 2)
Chapter 8: Rewarding With Stamps
Chapter 4: Recruiting Members
Chapter 9: Rewarding With Points
Chapter 5: Engaging Your Members
Chapter 10: Success with Subscriptions
Chapter 6: Powerful Promotions
Chapter 11: How to Effectively Analyse Your Loyalty Program
Chapter 7: In-Store Excellence
Chapter 12: Operating Your Loyalty Program Successfully

We love to share our knowledge! Explore the full Convenience Retail Loyalty Playbook by downloading it here

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and host of the “Let’s Talk Loyalty” podcast.

—————————————————————————————–