Liquid Barcodes

Resources

The Convenience Retail Loyalty Playbook – Chapter 2: Customer Connection Cycle

Mats Danielsen, CEO Liquid Barcodes

02/24/2020

The Convenience Retail Loyalty Playbook has been written to help retailers using our loyalty platform to get the best possible results from their loyalty program. Summarized from Chapter 2, this video explains the “Customer Connection Cycle” as a framework to drive customer loyalty in your convenience retail stores.

Customer Connection Cycle

Interested in reading more? Check out the loyalty playbook’s chapters below:

Chapter 1: Introduction 
Chapter 7: In-Store Excellence 
Chapter 2: Customer Connection Cycle
Chapter 8: Rewarding With Stamps 
Chapter 3: How to Wow (Part 1 & Part 2
Chapter 9: Rewarding With Points
Chapter 4: Recruiting Members 
Chapter 10: Success with Subscriptions 
Chapter 5: Engaging Your Members 
Chapter 11: How to Effectively Analyse Your Loyalty Program
Chapter 6: Powerful Promotions 
Chapter 12: Operating Your Loyalty Program Successfully 


We love to share our knowledge!
Explore the full Convenience Retail Loyalty Playbook by downloading it hereConvenience Retail Loyalty Playbook

 

 

Your Customer Connection Cycle

From a strategic perspective, our belief is that nothing is more powerful than truly connecting with your customers. Convenience retailers can no longer afford to allow anonymous customers to enter, shop and simply leave the store, so the “Customer Connection Cycle” we developed and discuss throughout this book is the perfect framework you need to manage your customer relationships in ways that will surprise and delight them.

Your retail sales executives are used to explaining to store sales staff the idea of getting customers in, trading them up and then getting them back, but we are taking an even more complete view. As you can see we use the INFINITY symbol to describe the sheer potential for your business when the “customer connection cycle” is applied, and our belief is that you can continually build this cycle as a virtuous circle.  

 virtuous circle

It begins by firstly doing everything you can to recruit anonymous customers in to your customer program using in-store campaigns and staff, print ads, social media, as well as the payment terminal and customers details you capture on wifi login etc.

The second stage is designed to start winning the hearts of your customers, with an intention to simply engage and entertain them, welcoming them onboard and perhaps letting them win something nice immediately such as their first stamp. Gamification plays a big role here but anything you can do to connect them to your brand will add momentum to your customer connection cycle. 

Our third stage is to tempt them into your stores with promotions and fun. Of course, it takes a lot of determination to ensure consumer take action, so alongside simple coupons, we offer a whole library of gamified promotional concepts. 

Once in store, the cycle continues as we support frictionless and contactless purchases, and of course, we can help you build the customer’s basket to ensure she has everything she needs.

With the customer engaged and shopping, the “moment of truth” arrives when you instantly reward your customer. This instant experience is so powerful, it’s where you see the magic of your programme to delight your customers, and we know that this experience drive even more growth and future purchases. Customers trust you more, which drives their habits and frequency, and overall their long-term loyalty. This cycle, when operated effectively, will ensure you get the customer back sooner, over and over again for her habitual purchases.

Why is the Customer Connection Cycle Framework so Important?

Remember the Pareto Principle? Eighty percent of your revenue comes from just twenty percent of your customers and its easy to see how strong brands like Coca-Cola need just 12-15% of their customer base to sell 80% of their volumes. Identifying these top customers, then connecting with them both online and offline, is critical. 

“Catalina Research” has shown that the frequency of your customer’s visits is 2.4 times more important than basket size in identifying your most valuable customers, so once you know who these superstars are, your marketing efforts can focus on them, driving their lifetime value. 

In Liquid Barcodes, we are in the business of driving profitable behaviour change, powered by the “customer connection cycle” framework. Our entire business is dedicated to helping you get more customers in, trading them up where possible, but most importantly getting them back in your stores sooner, and more often.

Your business deserves the very best, so throughout this book, we will explain how to get the most out of our platform with the Customer Connection Cycle framework.  

Convenience customersConvenience customers should no longer be anonymous – connect with them to build your business

O2O

We preach this one key message to everyone who will listen! Customers are no longer simply offline or online – they are both. When they are offline, your focus must be to connect with them online, and similarly, when they engage online, it’s your chance to drive them in store – offline! Known in the industry as O2O, it’s an essential evolution from passively running your store, to actively driving it forward. 

For example, after every visit to your store, when your customer walks out, you have a golden opportunity to connect with her online with follow-up deals such as a tempting offer to get her second coffee that day at half price. Or why not issue physical codes to someone who bought a Coca Cola so they can scan with your app and play the Coca Cola game on the app. These games of course drive customers back in to your stores. It’s a virtuous circle!

 

o2o

Commercially Compelling 

As the only loyalty platform dedicated exclusively to the convenience retail industry, we have a deep understanding of the value drivers that drive your returns from this capital investment.

One powerful concept that can be used in combination with our platform is the ability to evaluate your loyalty strategy using the “RFM” model, which describes the recency, frequency and spend (or monetary value) of your customers. By capturing and analysing the RFM of your customers, you can measure, monitor and drive the lifetime value of your customer base. 

Our next chapter will discuss the key principles that are essential for your programme to be successful throughout this entire cycle, however one theme cannot be overstated – the importance of EASY. Your programme MUST be easy to understand, easy to decide to join, easy to join, easy to earn and of course easy to redeem.   

customer connection cycle

As our loyalty platform develops, we will also increasingly be able to identify potential high customer value segments, in particular as we enhance our AI and machine learning capabilities. The power of this layer of artificial intelligence on top of the “customer connection cycle” will allow you to operate with the highest levels of intelligence in the industry. 

But no matter what capabilities artificial intelligence will bring, the “customer connection cycle” will remain central to the way we advise you to think about your loyalty program and the way we advise you to operate it. It’s our proprietary approach, and we are delighted to share it with you to drive your success.

success

 

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Host of “Let’s Talk Loyalty” Podcast

With over twenty-five years marketing experience, I specialise in loyalty marketing content. In addition to working with Liquid Barcodes, my consulting clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and proud host of the “Let’s Talk Loyalty” podcast – the industry’s first podcast for loyalty marketing professionals.


Blog post

Lessons in Loyalty: Rewarding Subscription Programs

Subscription programs ensure recurring revenue, guaranteeing customers visit frequently for pre-paid products. 

Blog post

Lessons in Loyalty: Rewarding With Points

Rewarding with points provides customers with timely purchase tracking to motivate loyalty and increase spending.   In the ongoing exploration of loyalty programs, this article focuses on the next step in the Customer Connection Cycle: Rewarding with points. There are a few ways to reward loyalty and to track customer purchases. One of them is […]

Blog post

Cheers to Beers: Old Irish Pub Rewards for Frequent Customers

European restaurant chain Old Irish Pub rewards customers with digital stamps for buying drinks, offers games and more! 

Blog post

Lessons in Loyalty: Rewarding With Stamps

Keep customers engaged and happy with loyalty program stamp rewards. 

Blog post

Lessons in Loyalty: In-Store Excellence

Executing a personalized loyalty strategy ensures each store visit is efficient and includes moments of gratification.

Blog post

Lessons in Loyalty: Powerful Promotion

Promote a rewarding loyalty program that prioritizes personalized value to ensure members feel valued, and appreciated.

Blog post

Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

Blog post

Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

Blog post

Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
istan

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANASLOT

judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

https://social.msdn.microsoft.com/Profile/istana-slot-777
https://www.behance.net/helmipaten
https://telegra.ph/IstanaSlot-Tempat-Terbaik-untuk-Pengalaman-Perjudian-Online-yang-Seru-10-20
https://gab.com/istanaslotgacor
https://onlinegamblingworld.my-free.website/s/cdn/?https://livechat-istanaslot.xyz/
https://www.provenexpert.com/istanaslots/
https://link.space/@istanaslot777
https://t.me/s/situsslot
http://forum.blockmango.com/topic/53367/link-alternatif-login-istanaslot-daftar-dan-gabung-segera
https://istanaslots.contently.com/
https://500px.com/p/istanaslots
https://myspace.com/istanaslots
https://medium.com/@erlinapaten777/istanaslot-situs-judi-slot-online-terbaik-dan-terpercaya-di-tahun-2023-ae10feac6088
https://medium.com/@erlinapaten777
http://istanaslots.idea.informer.com/
https://replit.com/@erlinapaten777
https://replit.com/@istanaslot777
https://istanaslotgacor.hashnode.dev/link-alternatif-login-istanaslot
http://193.140.229.56:3000/istanaslots/istanaslot/issues/1
https://dribbble.com/istanaslots/shots
http://193.140.229.56:3000/istanaslots
https://dribbble.com/istanaslots/about
https://ko-fi.com/istanaslots
https://ko-fi.com/istanaslots/gallery
https://disqus.com/by/istanaslots/about/
https://bbs.now.qq.com/?5951916
https://potofu.me/istanaslots
https://lit.link/en/istanaslots
https://www.blogger.com/profile/13732575843288704588
https://fae.disability.illinois.edu/summary/18b7ac547f835b20/rc/
https://nowewyrazy.uw.edu.pl/profil/istanaslots
https://hub.docker.com/r/istanaslots/link-resmi-istanaslot
https://app.simplenote.com/p/7qTCNx
https://www.tripadvisor.com.vn/Profile/Traveler55768473195
https://www.scoop.it/topic/istanaslots
https://withkoji.com/@istanaslot
https://www.bahamaslocal.com/userprofile/1/258137/istanaslots.html
https://justpaste.it/u/istanagacor
https://justpaste.it/6trpi
https://www.pinterest.com/erlinapaten777/
https://git.disroot.org/istanaslots
https://speakerdeck.com/erlinapaten
https://www.walkscore.com/people/114255253064/istanaslots
https://letterboxd.com/istanaslots/
https://beacons.ai/istanaslots
https://www.maliweb.net/author/istanaslot
https://artmight.com/user/profile/2986114
https://myopportunity.com/en/profile/istana-slots/nw
https://www.empowher.com/users/istanaslot7777
https://www.insanelymac.com/forum/profile/2676453-istanaslots/?tab=field_core_pfield_13
https://trello.com/u/erlinaaja/activity
https://about.me/istana-slots
https://cs.astronomy.com/members/istanaslots/default.aspx
https://istanaslotgacor.zohosites.com/
https://issuu.com/istanaslots
https://issuu.com/istanaslots/docs/link_alternatif_login_istanaslot.docx
https://profile.hatena.ne.jp/erlinapaten777/
https://www.linkcentre.com/profile/istanaslos/
https://www.producthunt.com/@istanaslots
https://medium.com/@helmipaten777
https://medium.com/@helmipaten777/istanaslot-terobosan-terbaru-dalam-dunia-slot-online-di-2023-70bd6f25465f
https://heylink.me/ISTANASLOT.COM/
https://joy.bio/istana-gacor
https://solo.to/istana-gacor
https://mylink.la/istanaslots
https://s.id/1WhHE
https://s.id/1WhHO
https://s.id/1WhHX
https://s.id/1WhI3
https://www.wattpad.com/user/istanaslots
https://gratis-4156611.jouwweb.nl/
http://uid.me/istanaslots
https://linkfly.to/51107uVV4AW
https://www.divephotoguide.com/user/istanaslots
https://mez.ink/istanaslots
https://desty.page/istanaslot
https://magic.ly/istanaslots
https://bit.ly/4667NBw
https://bit.ly/47oiujP
https://bit.ly/3Sv5PaG
https://bit.ly/472wu33
https://bit.ly/3sqCjrY
https://bit.ly/49F2fB5
https://gab.com/istanagacorslot
https://social.msdn.microsoft.com/Profile/istanagacorslot
https://profile.ameba.jp/ameba/helmipaten
https://ameblo.jp/helmipaten/entry-12828152988.html
https://giphy.com/channel/istanagacorslot
https://tinyurl.com/istanaslots
https://tinyurl.com/mr2zhnxe
https://tinyurl.com/2ft2dwae
https://tinyurl.com/ms7ujhbe
https://tinyurl.com/2w5ndtb4
https://tinyurl.com/46d5czk2
https://tinyurl.com/td6fkahm
https://www.twitch.tv/istanagacorslot
https://telegra.ph/Link-Alternatif-Situs-Resmi-Pragmatic-Play-11-11
https://glitch.com/@erlinapaten777
https://istanagacor777.weebly.com/
https://6548934d557e4.site123.me/
https://band.us/band/93104459/intro
https://istanagacor.onepage.website/
https://plaza.rakuten.co.jp/istanagacor88/diary/202311240000/
https://profile.ameba.jp/ameba/istanagacor
https://social.msdn.microsoft.com/Profile/istanaslot888
https://istanagacor.vercel.app/
https://istanaslotgacor.wixsite.com/istana-slot
https://social.msdn.microsoft.com/Profile/istanagacorslot
istana slot
istanaslot
https://istanagacor.bloggersdelight.dk/
https://www.zillow.com/profile/istana3com
https://www.zillow.com/profile/helmipaten777
https://telegram.me/s/situsslot
https://istana-slot-gacor.pages.dev/
https://gangsterslot.pages.dev/
Situs Togel Toto 4D https://istana-slots.blogspot.com/ https://sohibslot.makeweb.co/ http://3.107.67.170/ https://istanaslot.vzy.io/ https://medium.com/@helmipaten777/about https://medium.com/@sohibslot777/about https://sites.google.com/view/sohibslot/ https://sites.google.com/view/istanaslots/ https://sohib3.odoo.com/ https://istanaxplay.medium.com/about https://www.tumblr.com/cabehijau https://istanaslot.vzy.io/ https://www.anobii.com/en/015dc2515fd5aec6ad/profile/activity https://visual.ly/users/sohibslot777/portfolio https://rentry.co/mnes7s5t https://rentry.co/slot-online-2024 https://istanaslotofficial.medium.com/about https://cutt.ly/meozcUaw https://cutt.ly/Ieozc9W8 https://cutt.ly/Teozc688 https://cutt.ly/GeozvyZf https://cutt.ly/FeozvpGX