Liquid Barcodes

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2023: A Remarkable Journey of Growth, Partnerships, and Technological Advancements

Carolyn Schnare Chief Content Officer, Liquid Barcodes

12/07/2023

Explore highlights of Liquid Barcodes’ extraordinary year in 2023 celebrating customer milestones, technology integrations, and exceptional growth! 

 

Thank you to all of our loyal customers, our awesome partners, and all of our teammates who made 2023 a spectacular year!

 

Celebrating Incredible Customer Milestones in 2023

2023 has been a banner year for rolling out new customer apps. In the U.S. we saw the program launches of the Warrenton Oil Company, FastLane’s car wash subscription program and Smith Oil’s new ACH-only fuel pay program.

 

FastLane Warrenton Oil

 

In Europe, we celebrated launching the Kompis loyalty program (Norway), the expansion of Circle K car wash subscriptions in Poland and Lithuania, Sabura Sticks and Sushi (Norway) and several more upgrades with current customers like Maxol and Avec.

With several soon-to-be-announced U.S. and European retail customers on the horizon, follow us on LinkedIn and subscribe to our bi-weekly newsletter to be the first to find out about these exciting new programs!

 

Future of Loyalty

 

Partnering With Point-of-Sale Solution Providers

Nearly two-thirds of U.S. convenience retailers can now enjoy seamless point-of-sale (POS) integration with Liquid Barcodes loyalty apps and programs after achieving certification from Verione and Gilbarco in 2023. In September 2022, Liquid Barcodes’ revolutionary app-based C-StorePay program achieved certification with Verifone to integrate with Verifone’s cloud-based point of sale (POS) and site management software solutions for gas stations and convenience stores. 

Customers of either Verifone or Gilbarco will appreciate the efficient and convenient deployment of Liquid Barcodes programs! Additional technology partner integrations will be announced in 2024 ensuring Liquid Barcodes is the easiest–to-implement loyalty program in the U.S. convenience retailing industry.

 

Exceptional Growth and Capital Infusion Propels Liquid Barcodes Deeper Into North America in 2023

Liquid Barcodes announced an equity investment and capital infusion by Norwegian-based Viking Venture in July. Viking has extensive experience in the B2B SaaS space to help Nordic software companies, like Liquid Barcodes, to grow and expand globally. Viking recognized the global leadership position that Liquid Barcodes established in the digital loyalty and subscription space and plans to significantly expand the large U.S. market with an influx of capital to increase resources in support of an aggressive growth plan. 

Thanks to the support of Viking Venture in July, we have established a U.S. hub office in Cleveland and hired a strong team in sales, marketing, and customer success positions.

 

NACS Show team

 

Lara Winter joined the team in September as Marketing Specialist. Lara has been the creative force behind a robust social media presence, accelerated outbound marketing efforts, and coordination of the 2023 NACS Show team experience.

Cody Schneider was also hired in September as the first-ever U.S. Customer Success Manager. Cody’s role is to engage and support new and existing North American customers. Cody enjoyed joining the team at the 2023 NACS Show to meet with all of his new customer connections. 

In mid-2023, José Santiago was also promoted to Chief Customer Officer in recognition of his stellar performance with the growing team and customer base..

The addition of convenience-industry experts, Nick Cozad and Elijah Wilson bolstered the sales presence assisting GM and Head of North American Sales, Saurabh Swarup. Cozad, with considerable experience in convenience store technology solutions, joins Liquid Barcodes after several years with industry SaaS provider Petrosoft. Wilson, a U.S. Army Veteran, is an expert in convenience categories, having previously worked in sales for a merchandise company serving the industry. Cozad and Wilson will be working with convenience chains to help them implement world-class loyalty and subscription solutions at a fraction of the cost compared to competitors.

 

Liquid Barcodes Team Takes Center Stage at Premier Industry Events in 2023

The team hit the road running this year, attending more U.S. events than ever before. Starting in February, Saurabh Swarup and a dozen industry executives were hosted by customer Sunshine Gasoline to demonstrate the successful launch of Sunshine’s ground-breaking fuel pay program in Miami ahead of the NACS Leadership Forum. Sunshine’s program is one of a small few to accept ACH debit for payment which saves them thousands of dollars in egregious credit card processing fees.

 

Sunshine Miami Tour

 

Saurabh and Jose also attended other industry events like the NAG Conference in Austin, Texas and The Car Wash Show 2023 in Las Vegas. CEO Mats Danielsen attended the NACS Convenience Summit Europe in Dublin, Ireland where he was able to celebrate with Circle K for winning the NACS Convenience Retail Technology Award, partly for their superb global car wash subscription program created by Liquid Barcodes!

 

 

The year ended on a high note with the full team’s exhibition at the NACS Show in Atlanta. The entire U.S. team and several customer success teammates from the Spain location demonstrated to global retailers how Liquid Barcodes solutions are the key to their marketing success. Holding court in the Technology area of the Expo, the team enjoyed the event for the second year and plans for an even larger presence at the 2024 NACS Show in Las Vegas.

 

NACS Show team

 

Ready For More in 2024

We’ve had lots of great things happening at Liquid Barcodes in 2023 and look forward to a robust year in 2024 welcoming new customers and pushing the technology needle even further. But, don’t just take my word for it — discover how the Liquid Barcodes team is pioneering the future of loyalty by harnessing the power of subscription, the allure of rewards, and the excitement of gamification in this video. 

 

 

About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote and reward customers’ activities in real-time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.

Learn more about Liquid Barcodes at LiquidBarcodes.com.

 

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.


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An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

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The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

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FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

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Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

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An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

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Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

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Maxol Wins Customers and Awards With Loyalty App

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Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

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What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

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Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

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