Games reward customers for visiting an app and encourage them to visit the store. Customers love to feel appreciated, they love a good deal and they especially love winning.
Customers are excited when they get a good discount or coupon. And, they truly feel like winners after playing and winning a game. It is easy and fun to play a quick game, like Slot Machine or any of the other digital games that Liquid Barcodes has perfected.
Recently at the NAG Conference, attendees were treated to a fun game and the opportunity to win a Real Madrid jersey. One lucky winner, Hussein Yatim from Boston-based Yatco, left with an authentic Real Madrid Football Club jersey!
Other players won a Real Madrid pen. Why Real Madrid? The Liquid Barcodes global development center is in Malaga, Spain, just a few kilometers from Madrid and the community favorite of employees, including Jose Santiago who attended this year’s NAG Conference.
What they really won was a chance to preview how easy and fun games can be.
Gamification Will Help Your Business Grow
According to a Forbes article, “Play To Pay: Gamification Is The Future Of Retail Apps,” the chief driver for gamification is to increase users’ enjoyment of apps. Gamifying allows developers to tap into intrinsic motivations that guide human behavior: natural competitiveness and curiosity. By inserting elements that trigger these responses in users, developers can encourage people to spend more time and money in their apps.”
In that same article, the author states that “gamification is already being used in hugely innovative and effective ways in all kinds of apps. However, it is in retail that it promises to have the greatest impact on the consumer experience. Vendors can boost customer loyalty and engagement, brand awareness, and revenues if they embrace gamification and find unique ways of incorporating play into their apps.”
Customers and Retailers Love Games
According to Stinker Stores based in Idaho, games “allow us to have meaningful engagement with our customers on every possible occasion and our CPG partners enjoy doing fun and engaging promotions on our Stinker app.” The Stinker reward app is designed as an easy and engaging way for customers to earn digital stamps every time they buy products such as coffee, donuts, fountain, or energy drinks. A gamification loyalty program should not only be fun and engaging but also easy and clear. Users receive exclusive discount coupons and digital stamp cards and can play engaging games that are refreshed weekly, offering users a chance to play and win prizes.
Mobile App Games Are Easy
The Liquid Barcodes gamification product contains a range of features, such as Scratch Card, Wheel of Fortune, Slot Machine, and Quiz. The games are usually set to be played daily, so the consumer has your brand in the palm of their hand every day.
Gamification can be used as stand-alone campaigns with product rewards or coupled with loyalty program foundational products such as rewards or subscriptions.
Want to Play?
Winning games is fun, but so is just trying to win! Visit our Play resource page to try games such as Scratch and Win, Wheel of Fortune, Slot Machine and More.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment, machine learning, personalization, gamification, loyalty, and other capabilities.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.