Liquid Barcodes

Resources

“Clearly the Best” Loyalty App

Paula Thomas, Chief Content Officer, Liquid Barcodes

17/01/2019

store

We’ve previously discussed “how to wow” your customers with a digital loyalty programme that they will find both engaging and rewarding. And every day we see how great retailers who invest in loyalty want their programme to be the absolute best in the market. They want their customers to love it, their employees to recommend it, and their management to believe in it. There is simply no point creating anything less than a ‘captivating’ loyalty programme and that’s exactly what we set out to do every time we partner with any retail brand to help them wow their customers. And so we were thrilled to see our work recently impressing a panel of digital experts and media commentators who recently decided to test and compare three convenience retailer loyalty programmes in Norway.

The test was conducted by a Norwegian digital agency called Netlife, in partnership with Nettavisen which is a popular online newspaper in Norway, with over 2.6 million visitors each week. Together they evaluated the top retailers competing to dominate the Norwegian market for fuel and convenience spend using digital innovation. So who won? 7-Eleven – which we’ve been proud to work with for over seven years was voted by the experts as “by far the best”.

The online newspaper article reviewed three leading convenience retail brands and described what they are doing well, and where they each need to improve, sharing their views also with each retailer to get their responses. The article was incredibly rewarding for all of us in Liquid Barcodes and for the marketing team in 7-Eleven Norway who were also delighted with such positive publicity. So here we discuss the learnings from this independent review of these programmes as we know there are always ways to drive continual improvements that will delight your customers.

Convenience Retail Loyalty Programmes ReviewedThe Convenience Retail Loyalty Programmes Reviewed

Success Factors

In the first instance, the authors made the obvious point that the overall location of the fuel station is the biggest factor in customer’s choosing where to buy their fuel and on-the-go snacks! This is not a surprise to anyone – we all know that customers won’t drive out of their way for one fuel station over another simply because of a loyalty programme – however it is equally true that most of us do have a number of stations to choose from on a day to day basis. And a loyalty programme can definitely differentiate your store and create an exclusive experience in your station that’s way beyond the others. And that’s exactly what 7-Eleven has done.

7 eleven station

Compelling

One of the essential underlying principles is for your digital loyalty programme to recognise and reward behaviour across a compelling range of products. The first point the journalists considered in their evaluation was how many product categories each app tracks. With 7-Eleven, whether you’re buying coffee, coca cola, burgers or even car wash services, the app with its digital stamp card will track and reward your loyalty. The competitor programmes focused on one or two categories such as car washing, or coffee only.

Offering rewards across a truly broad range of categories ensures customers know they will always be recognised and rewarded in 7-Eleven, but only sometimes in other stores. And in an overwhelming world where customers simply won’t remember the details of every loyalty programme, they will remember where they felt most valued and choose to visit those favourite stores whenever they can.

7-Eleven Norway App

The 7-Eleven Norway App

coffe and till

Closing Thoughts

Marketing your store is never finished, requiring constant application of the latest innovative ideas and best practice alongside your busy store operation. Our 7-Eleven case study details exactly how they do this in Norway, and while we’ve already seen the success of gamification as a key element of any loyalty strategy, what we’re now seeing increasingly is how critical it is to evolve your marketing app to include operational elements.

Retailers are increasingly relying on their apps to host additional value-added services such as pre-payment functionality and payment-linked loyalty which remove friction at the point of sale.

It seems safe to say that these fantastic operational benefits are hugely compelling to customers and no doubt will be a key factor in similar reviews of convenience retail loyalty programmes in the future.

7 eleven store

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialized for the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer, as well as Avios – the global points currency for some of the world’s top airlines. I am also a judge for the Loyalty Magazine Awards. 


Blog post

Liquid Barcodes Makes U.S. Debut at 2022 NACS Show

Liquid Barcodes exhibited at the 2022 NACS Show demonstrating loyalty, subscription and payment applications.   For the first time in history, Liquid Barcodes had the pleasure of exhibiting in two prominent locations at the 2022 NACS Show both in the busy New Exhibitor Area as well as in the featured partner kiosk in Verifone’s booth […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Subscription Programs Are Economically Smart Investments

Monthly subscriptions to products and services are economically smart investments for retailers and customers With a recession looming and gas prices still at record-high levels, customers are tightening their grip on their wallets. But this doesn’t mean they’ll be turning their backs on convenience store purchases and there are ways you can weather the impending […]

Blog post

Converting Impulse Shoppers to Automatic Customers

Subscription programs for drinks and snacks encourage customers to change from impulse buyers to automatic customers   Customers stop at gas stations and convenience stores to buy fuel, for beverages and snacks and to use the bathroom, essentially in that order of priority. A NACS survey of gas-buying customers found that half went into the […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Sweet Tea and Coffee Subscription Beverage Programs Brew Recurring Revenue

As summer nears, consumers are turning their attention towards refreshing iced beverages and iced tea is a hot seller this time of year, especially when sold with a subscription beverage program. Sweet tea might be the quintessential drink of southerners in the U.S, but the rest of the country has developed a taste for the […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Blog post

Unlimited Car Washes!

Subscription programs for car washes are a hot trend in convenience retail.

Blog post

Car Wash Program Drives Sales for United Pacific

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. Oftentimes, car wash units occupy a small corner of the lot and do not receive much attention. This is not the case for those […]

Blog post

Danish Railway Rewards Riders with DSB Plus

The Danish railway system, known as DSB, is going the distance to reward customers by partnering with convenience retailer 7-Eleven to deliver points towards food and coffee simply for riding the rails. Whether commuting or travelling longer distances, riders who join DSB Plus earn points whenever they travel within Denmark. DSB is an abbreviation for […]

Blog post

Subscriptions for the win!

Amazon Prime is, by nature, a subscription under the auspice of membership. Pay an annual fee, get 2-day shipping and exclusive deals. Amazon took it one level further with “Subscribe & Save” where you can get everyday – and not so everyday – items shipped to you on a regular schedule.  In the early days […]

Blog post

Customer Retention Program of Circle K Vietnam

As the first international convenience store brand to launch in Vietnam, Circle K has over a decade of expertise catering to the needs of the 96 million residents of this huge country, operating a network of over four hundred convenience stores each open 24 hours a day! So launching an outstanding customer retention program was […]

Blog post

Stinker Stores Named Best New Loyalty Program in the U.S.

        2021 Best New Loyalty Program  Stinker Stores’ new loyalty program offers multiple redemptions with a single scan and stands out with a gamification feature to keep customers engaged. This article is originally published on CStoreDecisions and written by Erin Del Conte | October 28, 2021 Stinker Stores, with 103 convenience stores across Idaho, […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes