Liquid Barcodes


“Clearly the Best” Loyalty App

Paula Thomas, Chief Content Officer, Liquid Barcodes



We’ve previously discussed “how to wow” your customers with a digital loyalty programme that they will find both engaging and rewarding. And every day we see how great retailers who invest in loyalty want their programme to be the absolute best in the market. They want their customers to love it, their employees to recommend it, and their management to believe in it. There is simply no point creating anything less than a ‘captivating’ loyalty programme and that’s exactly what we set out to do every time we partner with any retail brand to help them wow their customers. And so we were thrilled to see our work recently impressing a panel of digital experts and media commentators who recently decided to test and compare three convenience retailer loyalty programmes in Norway.

The test was conducted by a Norwegian digital agency called Netlife, in partnership with Nettavisen which is a popular online newspaper in Norway, with over 2.6 million visitors each week. Together they evaluated the top retailers competing to dominate the Norwegian market for fuel and convenience spend using digital innovation. So who won? 7-Eleven – which we’ve been proud to work with for over seven years was voted by the experts as “by far the best”.

The online newspaper article reviewed three leading convenience retail brands and described what they are doing well, and where they each need to improve, sharing their views also with each retailer to get their responses. The article was incredibly rewarding for all of us in Liquid Barcodes and for the marketing team in 7-Eleven Norway who were also delighted with such positive publicity. So here we discuss the learnings from this independent review of these programmes as we know there are always ways to drive continual improvements that will delight your customers.

Convenience Retail Loyalty Programmes ReviewedThe Convenience Retail Loyalty Programmes Reviewed

Success Factors

In the first instance, the authors made the obvious point that the overall location of the fuel station is the biggest factor in customer’s choosing where to buy their fuel and on-the-go snacks! This is not a surprise to anyone – we all know that customers won’t drive out of their way for one fuel station over another simply because of a loyalty programme – however it is equally true that most of us do have a number of stations to choose from on a day to day basis. And a loyalty programme can definitely differentiate your store and create an exclusive experience in your station that’s way beyond the others. And that’s exactly what 7-Eleven has done.

7 eleven station


One of the essential underlying principles is for your digital loyalty programme to recognise and reward behaviour across a compelling range of products. The first point the journalists considered in their evaluation was how many product categories each app tracks. With 7-Eleven, whether you’re buying coffee, coca cola, burgers or even car wash services, the app with its digital stamp card will track and reward your loyalty. The competitor programmes focused on one or two categories such as car washing, or coffee only.

Offering rewards across a truly broad range of categories ensures customers know they will always be recognised and rewarded in 7-Eleven, but only sometimes in other stores. And in an overwhelming world where customers simply won’t remember the details of every loyalty programme, they will remember where they felt most valued and choose to visit those favourite stores whenever they can.

7-Eleven Norway App

The 7-Eleven Norway App

coffe and till

Closing Thoughts

Marketing your store is never finished, requiring constant application of the latest innovative ideas and best practice alongside your busy store operation. Our 7-Eleven case study details exactly how they do this in Norway, and while we’ve already seen the success of gamification as a key element of any loyalty strategy, what we’re now seeing increasingly is how critical it is to evolve your marketing app to include operational elements.

Retailers are increasingly relying on their apps to host additional value-added services such as pre-payment functionality and payment-linked loyalty which remove friction at the point of sale.

It seems safe to say that these fantastic operational benefits are hugely compelling to customers and no doubt will be a key factor in similar reviews of convenience retail loyalty programmes in the future.

7 eleven store

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialized for the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer, as well as Avios – the global points currency for some of the world’s top airlines. I am also a judge for the Loyalty Magazine Awards. 

Blog post

Lessons in Loyalty: Powerful Promotion

Promote a rewarding loyalty program that prioritizes personalized value to ensure members feel valued, and appreciated.

Blog post

Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

Blog post

Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

Blog post

Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

Blog post

Liquid Barcodes: Elevating Retail Experiences

Liquid Barcodes is a proud partner to global retailers using revolutionary technology to increase sales and grow customer engagement.

Blog post

Unlock Customer Loyalty: Choosing the Right Rewards Program for Your Business Goals

Loyalty reward programs attract new customers, keep them coming back, and increase sales, and can be tailored to meet specific goals.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Liquid Barcodes Connects at 2023 NACS Show

Liquid Barcodes exhibits at the 2023 NACS Show showcasing its app-based loyalty, subscription, and payment solutions.

Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online


Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot


judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino


uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023


slot dana
istana slot
Situs Togel Toto 4D