Invite higher sales with a loyalty program that is easy, empowering, and engaging.
In the ever-evolving landscape of loyalty marketing, our digital age demands programs to go beyond basic principles.
In our last Lessons in Loyalty article, we explored the 3 C’s of promoting a strong loyalty program: clear, compelling, and consistent communications. Now, we will go one step further with the 3 E’s that exceptional programs employ to seamlessly integrate into customers’ daily lives.
To propel your program further, focus on the Three E’s:
Easy
Loyalty programs should make everyday life easier through coupons, online ordering, mobile payments, and more. Streamlining routine processes enhances the customer experience, makes the lines move faster, and becomes the epitome of convenience.
According to a report on Retail TouchPoints referencing a 2023 Deloitte survey, “ease, simplicity, and transparency will be the foundation of successful programs. For most consumers, simplicity is the cornerstone of a successful loyalty program.” A program must be easy to join and participate in and simple to earn and redeem rewards.
Empowering
As customers seek more meaningful experiences, programs should empower members to participate in programs on their own terms. Enable them to connect with friends and family by sharing (and receiving) gifts for supporting the program. Mobile payment and online ordering also puts the customer in control of their day. And, perhaps most importantly according to that same Deloitte study above, a program should be transparent in how data is used and saved with just 48% of consumers willing to share personal information in 2023. Trust and empowerment pair well together!
Engaging
Gamification is a powerful tool to drive consumer engagement. Whether driving traffic into the store, promoting new products, or fostering social connections, infusing fun into your loyalty program sets it apart in a landscape where programs often feel static and dated.
Snipp Interactive found that “incorporating gamification into loyalty programs can lead to a 47% increase in customer engagement, a 22% boost in brand loyalty, and a 15% rise in brand awareness.” Everyone loves to win, giving someone a tiny moment of joy puts them in a good mood and they will spend more!
Engagement isn’t only an activity felt through gameplay. Interacting with the app with fun quizzes and surveys, sharing with friends and family and the feeling of belonging all fit under the engagement umbrella.
Wow the Customer With an Easy Program
Make sure every customer interaction counts. Using the Liquid Barcodes Convenience Retail Loyalty Playbook, let us steer you through the essentials of the 3 C’s and more by ensuring your loyalty program takes center stage in the success of your business.
This informative video explains more about the 3’Cs in this edition of the Liquid Barcodes Convenience Retail Loyalty Playbook video series.
Achieve Loyalty Excellence
Large or small, retailers have found that having a functional, sleek, easy-to-use loyalty app is the optimal way to stand above the competition.
Developing a distinctive loyalty program is essential in the dynamic landscape of convenience retail, where challenges abound. The Liquid Barcodes Convenience Retail Loyalty Playbook serves as your hands-on tool to make this happen.
We developed the Liquid Barcodes Customer Connection Cycle framework to illustrate how to strategically engage customers through various channels, converting them into loyal program participants. The framework uses proven loyalty mechanisms to ensure customers return sooner, becoming habitual purchasers.
Recognizing the significance of a strong customer base in driving revenue, the key principle of the Liquid Barcodes Customer Connection Cycle is simplicity, ensuring your program is easy to understand, join, earn, and redeem. It’s not just a proprietary approach; it’s our shared strategy to elevate your loyalty program and drive your business to success.
Click here to download the first few chapters within the Liquid Barcodes Convenience Loyalty Playbook.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.
Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.
