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Lessons in Loyalty: Easy, Empowering, and Engaging 

Carolyn Schnare Chief Content Officer, Liquid Barcodes

01/23/2024

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

In the ever-evolving landscape of loyalty marketing, our digital age demands programs to go beyond basic principles. 

In our last Lessons in Loyalty article, we explored the 3 C’s of promoting a strong loyalty program: clear, compelling, and consistent communications. Now, we will go one step further with the 3 E’s that exceptional programs employ to seamlessly integrate into customers’ daily lives. 

To propel your program further, focus on the Three E’s:

Easy

Loyalty programs should make everyday life easier through coupons, online ordering, mobile payments, and more. Streamlining routine processes enhances the customer experience, makes the lines move faster, and becomes the epitome of convenience.

According to a report on Retail TouchPoints referencing a 2023 Deloitte survey, “ease, simplicity, and transparency will be the foundation of successful programs. For most consumers, simplicity is the cornerstone of a successful loyalty program.” A program must be easy to join and participate in and simple to earn and redeem rewards.
 

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Empowering

As customers seek more meaningful experiences, programs should empower members to participate in programs on their own terms. Enable them to connect with friends and family by sharing (and receiving) gifts for supporting the program. Mobile payment and online ordering also puts the customer in control of their day. And, perhaps most importantly according to that same Deloitte study above, a program should be transparent in how data is used and saved with just 48% of consumers willing to share personal information in 2023. Trust and empowerment pair well together!

 

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Engaging

Gamification is a powerful tool to drive consumer engagement. Whether driving traffic into the store, promoting new products, or fostering social connections, infusing fun into your loyalty program sets it apart in a landscape where programs often feel static and dated.

Snipp Interactive found that “incorporating gamification into loyalty programs can lead to a 47% increase in customer engagement, a 22% boost in brand loyalty, and a 15% rise in brand awareness.” Everyone loves to win, giving someone a tiny moment of joy puts them in a good mood and they will spend more! 

Engagement isn’t only an activity felt through gameplay. Interacting with the app with fun quizzes and surveys, sharing with friends and family and the feeling of belonging all fit under the engagement umbrella. 

 

24_7 Convenience engagement

 

 

Wow the Customer With an Easy Program

Make sure every customer interaction counts. Using the Liquid Barcodes Convenience Retail Loyalty Playbook, let us steer you through the essentials of the 3 C’s and more by ensuring your loyalty program takes center stage in the success of your business.

This informative video explains more about the 3’Cs in this edition of the Liquid Barcodes Convenience Retail Loyalty Playbook video series.

 

 

Achieve Loyalty Excellence

Large or small, retailers have found that having a functional, sleek, easy-to-use loyalty app is the optimal way to stand above the competition.

Developing a distinctive loyalty program is essential in the dynamic landscape of convenience retail, where challenges abound. The Liquid Barcodes Convenience Retail Loyalty Playbook serves as your hands-on tool to make this happen.

We developed the Liquid Barcodes Customer Connection Cycle framework to illustrate how to strategically engage customers through various channels, converting them into loyal program participants. The framework uses proven loyalty mechanisms to ensure customers return sooner, becoming habitual purchasers. 

Recognizing the significance of a strong customer base in driving revenue, the key principle of the Liquid Barcodes Customer Connection Cycle is simplicity, ensuring your program is easy to understand, join, earn, and redeem. It’s not just a proprietary approach; it’s our shared strategy to elevate your loyalty program and drive your business to success.

Click here to download the first few chapters within the Liquid Barcodes Convenience Loyalty Playbook.

Customer Connection Cycle

About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote and reward customers’ activities in real-time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programsmachine learningpersonalizationgamificationloyalty, and other capabilities.

Learn more about Liquid Barcodes at LiquidBarcodes.com.

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.


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Lessons in Loyalty: Powerful Promotion

Promote a rewarding loyalty program that prioritizes personalized value to ensure members feel valued, and appreciated.

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Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

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Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

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Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

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Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging. In the ever-evolving landscape of loyalty marketing, our digital age demands programs to go beyond basic principles.  In our last Lessons in Loyalty article, we explored the 3 C’s of promoting a strong loyalty program: clear, compelling, and consistent communications. Now, we […]

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Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

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Liquid Barcodes: Elevating Retail Experiences

Liquid Barcodes is a proud partner to global retailers using revolutionary technology to increase sales and grow customer engagement.

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Unlock Customer Loyalty: Choosing the Right Rewards Program for Your Business Goals

Loyalty reward programs attract new customers, keep them coming back, and increase sales, and can be tailored to meet specific goals.

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Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

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Liquid Barcodes Connects at 2023 NACS Show

Liquid Barcodes exhibits at the 2023 NACS Show showcasing its app-based loyalty, subscription, and payment solutions.

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The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

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FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

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Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

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An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

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Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

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Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

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Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

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What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

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Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

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